NBC Universal has a strong corporate culture according to Deal and Kennedy's framework. Its values of creating compelling content that shapes the world while treating people with integrity are embodied in its credo. David Sarnoff and Carl Laemmle, who founded NBC and Universal, are considered heroes for their pioneering vision. Current CEO Steve Burke is also a hero for saving the company from losses and making bold moves like moving The Tonight Show to boost younger viewers. Burke communicates the company's performance each Christmas through an symbolic tree and uses blunt town hall meetings to point out needed improvements, an approach that has boosted profits by $3 billion.

1. NBC UNIVERSAL & THEIR
CORPORATE CULTUER

2. What Does Their Culture Look Like
When looking at a company's Culture, we need
to look at a few things. For this we will look at
Deal and Kennedy’s “Strong Culture”
components.
1. Values & Beliefs
2. Hero's in the company
3. Rites and Rituals
4. Communication System

3. Values And Beliefs.
Values and Beliefs are a major part
Of any company. They tell you what
the company stands for. This is their
Creed or Motto.

4. NBC’S CREDO
Our Credo
- We are in business to create and deliver content so compelling it
entertains, informs and shapes our world.
.We believe that the talent, creativity and diversity of our people are our
greatest resources. We emphasize teamwork because we are smarter, more
dynamic and better together.
.We believe in doing the right thing and treating people the right way. We
think integrity and honesty are the foundation of a productive working
environment. We take our business seriously, but do not take ourselves too
seriously.
.We are passionate about what we do and take pride in what we create. We
have a pioneering spirit and are willing to take risks and embrace new
technologies. We like to keep score and win.
.As we grow our businesses together, we will not just anticipate the future,
but rather create, invent and deliver it.
NBCUniversal

5. HEROS
Deal and Kennedy also say
Any strong culture needs
Hero's within the company
We are going to look at 3 in NBC

6. David Sarnoff & Carl Laemmll
David Sarnoff- Founder of NBC.
Carl Laemmle- Founder of universal
In 2004, the companies that these two created came
together to form NBCuniversal.

7. David Sarnoff & Carl Laemmle
SO WHY ARE THEY COMPANY HEROS?
Aside from just creating the company, they are heros
because of the beliefs they founded the company on.
NBC’s home page states NBC was:
“founded by men of modest origins who were propelled
by their visions of a new industry—movies, broadcasting,
and cable distribution—and enthusiastic about the
possibilities they represented for commerce and for the
common good.”

8. David Sarnoff & Carl Laemmle
The main part of that we see live on in NBC’s
culture is “enthusiastic about the possibilities
they represented for commerce and for the
common good.” We can see that their vision for
being the best they can be lives on today in the
beliefs of their newest hero Steve Burke.

9. Steve Burke
Who is Steve Burke?
-Steve Burke is NBC’s current
Chief executive. Since taking
Over, the way he runs things
Have been controversial but
He has saved NBC according to
Many people.

10. WHY HE’S A HERO?
-According to the L.A Times, Before he took over,
NBC was hemorrhaging 600 million a year!
- NBC employees refer to him as a bit of a task
master who’s ideas are not as feel good as they
are task oriented. His game

11. Saving Tonight, Saving tomorrow
Also according to this article, Saving the tonight
show was his greatest move. When talking
about Jimmy Fallon taking over for Leno, the
company told him they would ruin the
demographic by loosing their older viewers.
Actually, this move brought in a younger
demographic and Fallon got more views than
Conan and Jimmy Kimmel combined.

12. Saving Tonight, Saving tomorrow
Even though everyone was aginst him, he did
what he thought was best and he came out on
top. He also moved the show to burbank which
helped. These actions make him a hero. We will
also see his other ideas coming up.

13. Rites and Rituals
This is were we see why people
Might get angry with Burke. As
A ritual, he does the same thing
Every Christmas, but its not
A party, it has everything to
Do with a Christmas tree.

14. Rites and Rituals
Every year, Burke puts up a Christmas tree with
Green and Red. He told the employees that
green meant things that went right in the
company and red was disappointments like
failed television and box-office bombs.
According to employees, the tree was covered in
red.

15. Communication style
Finally, To see how strong
Nbc is in Culture, Deal and
Kennedy say that a company
Needs to have some form of
Communication among their
Employees around the world.

16. Company Wide Broadcasts
NBC is a company known for broadcasting so its
not surprise that they have a company wide
broadcasting meeting. This is when Burke will
address everyone but their not in the same spot.

17. TOWN HALL MEETINGS
Town hall meetings are nothing new to NBC but
they usually consist of presidential candidates.
This Town Hall meeting is when Burke has
everyone together. Now this is were employees
say he really comes out and talks about what
needs to be fixed.

18. Town Hall Meetings
According to the article on how Burke is turning
NBC around, They talk about the town hall
meetings.
• “Burke's town hall meetings take the form of
lessons, rather than a rousing pep talk. And in
his three years as CEO, Burke has earned a
reputation among his underlings for pointing
out the company's shortcomings.”

19. Burkes Responses
As we can see, Burke takes a lot of lash back for his ways,
but he has two major responses to them.
"I've had people accuse me of being too tough of a
grader," Burke told his employees during Friday's town
hall. "But my job is to paint reality versus telling people
what they want to hear.”
"People would say, 'You can't say negative things about
the company,'" Burke said later during an interview. "But
you have no credibility if you can't tell people that they
need to do better."

20. Recap: Do they have Culture
Finally lets look to see if NBC has strong culture
according to Deal and Kennedy. They need:
Values & Beliefs- NBC’s motto
Hero's- David Sarnoff, Carl Laemmle, Steve Burke
Rites & Rituals- Christmas Tree/ Town Hall
Communication- Town Hall/ Broadcast meetings
They meet all the requirements!

21. conclusion
Looking back, we see how NBC’s culture is set
up. For the most part its like any normal
corporation but here we have Burke who is
really pushing the envelope and doing what he
can to improve the company. So far, Burkes
methods have raised the company profits by at
least 3 billion.

22. Work Cited
James, Meg. “CEO Steve Burke brings
turnaround at NBCUniversal” LA. Times,
5/20/14
NBCuniversal Carrier page.