Main Takeaways: - Keep data at your fingertips - Don’t be afraid to over-communicate; even if it's not ‘good’ news. - Hone the art of saying “No” by focussing on the “Why”

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Navigating Ambiguity Through
Prioritization by Uber Product Lead

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6. Navigating
Ambiguity through
Prioritization
Akash Gupta
Product Lead

7. About Me

8. ● Making Better & More Conscious Decisions
● Prioritization Vectors / Framework
● Competing Priorities & Trade-offs
● Stakeholder Alignment & Communication
● Key Learnings
Agenda

9. Navigating Ambiguity through
Prioritization
the quality of being open to
more than one
interpretation; inexactness
the action or process of deciding the
relative importance or urgency of things

10. Dwight Eisenhower: “I have two kinds of problems,
the urgent and the important. What is important is
seldom urgent and what is urgent is seldom
important.”

11. Important
Not Important
Urgent Not Urgent
Decisioning Matrix
Q1: Important + Urgent
Do now!
Q2: Important + Not Urgent
Plan/Decide
Q3: Not Important + Urgent
Delegate
Q4: Not Important + Not Urgent
Eliminate/Deprioritize

12. Deprioritization
Cost
Prioritization Vectors
Reach
Customer
Impact
Size/
Effort
Business
Impact
Confidence

13. Competing Priorities & Trade-offs
TRADE-OFFS
#
Theme: Example Task Reach
Business
Value
Customer
Impact
Deprioritization
Cost
Confidence Size/Effort
1
Performance: Improve app load time by 0.5
sec
High Low Low
Lose customer to
competitor, bad UX
Low High
2
Security: Add face recognition for drivers for
ride-sharing companies
Medium Low Low
Lose customer trust,
bad press, churn,
safety concerns
Medium High
3 Bug: User unable to click checkout button High High High
Churn, frustration,
lose out on revenue
on black friday!
High Low

14. Stakeholder Alignment & Communication
● Know your ‘non-negotiables’
● Short-term fixes vs long-term strategy
● Be open-minded and adaptable
● Build empathy to drive better outcomes

15. Keep data at your fingertips
Opportunity awaits ahead
1
2
3
Key Learnings
Don’t be afraid to over-communicate; even if it's not ‘good’ news
Hone the art of saying “No” by focusing on the “Why”

16. Opportunity awaits ahead
Thank you!
akash90gupta

17. www.productschool.com
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