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How to Measure and Prioritize Growth by Intercom Product Lead

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This presentation is from a talk given by Intercom Product Lead during Virtual #ProductSummit in March 2020.

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How to Measure and Prioritize Growth by Intercom Product Lead

  1. 1. www.productschool.com How to Measure and Prioritize Growth by Intercom Product Lead
  2. 2. Join 55,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
  3. 3. CERTIFICATES Your Product Management Certificate Path Product Executive Certificate™ Product Leader Certificate™ Product Manager Certificate™ 20 HOURS40 HOURS40 HOURS
  4. 4. Corporate Training Level up your team’s Product Management skills
  5. 5. About me
  6. 6. “Make something people want.” Paul Graham, Founder of Y-Combinator
  7. 7. How to measure growth Measure the right things Measure things right Keep the users you already have Solve customer problems
  8. 8. A super-simple funnel People sign up Acquire Downloads
  9. 9. A super-simple funnel People sign up People use it Engage Frequency of usage Acquire Downloads
  10. 10. A super-simple funnel People sign up People use it Engage Frequency of usage Acquire Downloads Retain Retention rate People keep using it
  11. 11. A super-simple funnel People sign up People use it People keep using it Easy, not valuable Hard but valuable Engage Frequency of usage Acquire Downloads Retain Retention rate
  12. 12. How to measure growth Measure the right things Measure things right Keep the users you already have Solve customer problems
  13. 13. A super-simple funnel Engage Frequency of usage Acquire Downloads Retain Retention rate
  14. 14. A super-simple funnel Engage Frequency of usage Acquire Downloads Retain Retention rate FLOWS
  15. 15. A super-simple funnel Engage Frequency of usage Acquire Downloads Retain Retention rate Active users Volume of usage FLOWSSTOCK
  16. 16. The leaky bucket model
  17. 17. The leaky bucket model Acquire
  18. 18. The leaky bucket model Acquire Engage
  19. 19. The leaky bucket model Acquire Retain Engage
  20. 20. The leaky bucket model Acquire Retain Active users Engage
  21. 21. UBER: Riders per week
  22. 22. UBER: Riders per week NFLX: >20m viewers per week
  23. 23. How to measure growth Measure the right things Measure things right Keep the users you already have Solve customer problems
  24. 24. Which is better? Week New users active
  25. 25. Which is better? Week New users active
  26. 26. Which is better? Week New users active
  27. 27. How to measure growth Measure the right things Measure things right Keep the users you already have Solve customer problems
  28. 28. The product-impact model Design product features Impact business results
  29. 29. The product-impact model Design product features Impact business results
  30. 30. The product-impact model Design product features Solve customer problem Drive customer behavior Impact business results
  31. 31. The product-impact model Design product features Solve customer problem Drive customer behavior Impact business results What customer behavior would drive the desired impact? Analysis
  32. 32. The product-impact model Design product features Solve customer problem Drive customer behavior Impact business results What problem could we solve to drive this behavior? Research What customer behavior would drive the desired impact? Analysis
  33. 33. The product-impact model Design product features Solve customer problem Drive customer behavior Impact business results What’s the best way to solve that problem? Design What problem could we solve to drive this behavior? Research What customer behavior would drive the desired impact? Analysis
  34. 34. “Make something people want.” Paul Graham, Founder of Y-Combinator
  35. 35. www.productschool.com Part-time Product Management Training Courses and Corporate Training

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