Presentation about brands on the path of Sustainability

1. Sustainable Brands
Institute Name - SIMSREE, Mumbai
Team Name - Managers of Mayhem
Members Name - Akshay Kakade
Abhijeet Raut

2.  Need for the Discussion on topic ‘Sustainable Brands’
 Defining sustainable Brand?
 Major 4 principles behind a Sustainable Brand
• Principle 1 – Understanding along with Business Case
• Principle 2 – Understanding along with Business Case
• Principle 3– Understanding along with Business Case
• Principle 4 – Understanding along with Business Case
 A complete business case with all above principles
 Future focusing points for a Brand
 In a Nutshell
Approach

3. Which
Company/
Brand We
think of ??
Face to
Customer Backstage
Players
Gillette
Intel
Surf Excel
Mumbai’s Dabbawala
Fevicol/ Feviquick
Bosch

4. But, are we (Human Beings)
going to sustain to
experience these brands in
future ???

5. Human
Extinction
Climate Change
Nuclear War
Scarcity of
Basic Needs
Pollution
Overpopulation
By 2035, the world’s energy
consumption will increase by 35%,
which in turn will increase water
consumption by 85%

6. Sustainability Brand
Sustainable Brand
It is a brand which has distinguished itself from others on account of high
level of loyalty of consumers, keeping three pillars of sustainability at its
core of operations and values
Defining Sustainable Brands

7. Backbone principles of any sustainable brand
Innovation in Product Development and Manufacturing
Value Based Pricing
Customer Centricism
Level 5 Leadership

8. Innovation in Product Development and Manufacturing
People centric innovation
Eco friendly Product
Low Impact Manufacturing
Efficient Packaging
Optimized Distribution & Logistics
Optimized End of Life
Perpetual
Need

9. Business Case- Surf Excel
Less Input,
more output
Same Output
at less
temperature
Less &
recyclable
packing
Less waste
generating
Process
Innovation in Product Development and Development
40 %At 15◦C
30%

10. Value Pricing
 Sense of more benefit
 Sense of goodwill
 Loyalty Gain
 Increased brand equity

11. Value Pricing
Business Case- Kissan Ketchup
PPP with
Maharashtra Govt
for sustainable
sourcing
Provide buy back
guarantee to
smallholder farmers
Offer global level
technical guidance
for Tomato
cultivation
Reach- 8000
farmers
Land Covered-
110000 acres
Sourcing of Fresh
Tomato at cheaper
cost
Important
contribution to
livelihood of
stakeholders
Sense of more value
receipt among
consumer
Ideas like Kissanpur
add into the loyalty

12. Customer Centricism
Ensuring customer
always being the
part of life cycle
Ensuring customer getting more
than what she/he perceived from
a brand (Including attention and
importance)
Educating customer
about product
application, through
constant awareness and
feedback

13.  Importance of hand washing
 Techniques of hand washing
 Focus on protecting child
 Making hand washing a habit
 Hotspot for germs
 Contingency (Sanitizer)
Customer Engagement Consumer Upliftment
Business Case- Lifebuoy

14. Understand the
current
generation and
their need
1 Drive the
sustainability
initiatives from
the front
2 Promote
inclusive growth
3 Should strike a
balance between
People and Profit
4
Ref – 2017 UNITED NATIONS GLOBAL COMPACT
PROGRESS REPORT
Level 5 Leadership

15.  ‘Unilever Sustainable Living Plan’
 World Business Council for Sustainable Development
 On the board of the UN Global Compact and also act as a SDG advocate
 Kilimanjaro Blind Trust
Mr. Paul Polman- CEO Unilever
Business Case- Level 5 Leadership

16. A Complete Example of Sustainable Brand Development
Pampers and UNICEF: A life-saving story since
2006
Environment + Economic Social
Saved life of millions of babies dying
due to MNT disease (Which causes due
to unhygienic birth practices), further
helping 100 millions of moms and their
babies
Procter and
Gamble’s Pampers
dominates the
overall diaper
industry
Global Diaper
market will grow at
CAGR 6.4%

17. TATA
Toyota
Maruti
Suzuki
Manufa
cturing
IBM
Google
Microsoft
IT &
Technol
ogy Wells
Fargo and
Co
SBI
HSBC
Banking
Walmart
Amazon
Alibaba
Retail
Sustainable Brands – Sector wise

18. Focus on
Millennials
• More Tech
Savvy
• Health
conscious
• Environment
conscious
Transparency
• Supply chain
• Product
journey
Adopting
technology
• AI
• IOT
• Blockchain
• Molecular
tagging
Being Organic
• It’s not only
taste, its about
DNA of your
product
Awareness and
Communication
• Make customer
aware of
brand’s good
deeds for
environment
and people
Part of change
• Start a
movement of a
change for a
good
• Emotionally
attach to your
brand
Most influencing factors
in future
Brand Strength Health Score Card

19. In a Nutshell
Sustainable
Living –
A Purpose
Sustainable
Products –
An Aim
Grows faster than
preceding years
Maintains top position
in their segment for
prolonged years
Performance PurposeWith

20. References :
Individual websites of each companies/brands we have taken as a example
http://www.livemint.com/Companies/ynltGstZsjy9RfvROnrcrL/HUL-looks-to-
revitalize-its-food-business.html
file:///C:/Users/Abhi/Desktop/Sustainable%20brands/Sustainable%20sourcing%2
0of%20tomatoes%20_%20Sustainable%20Living%20_%20Hindustan%20Unilever
%20Limited%20website.html
file:///C:/Users/Abhi/Desktop/Sustainable%20brands/ET%20500_%20New%20a
uto%20emission%20norms%20come%20as%20tailwind%20for%20Bosch%20-
%20The%20Economic%20Times.html
https://www.outlookbusiness.com/strategy/feature/the-soap-opera-begins-1195
Survey Report - ....Survey Report.xls

21. THANK YOU