This document discusses natural health products (NHPs) in Canada, including regulatory requirements and market opportunities. NHPs include vitamins, minerals, herbal remedies, probiotics, and other supplements. Health Canada regulates NHPs through product licensing, site licensing, and good manufacturing practices. There are three classes of NHPs with different approval pathways and timelines. While Canada has a large NHP market and export opportunities due to Health Canada's reputation, herbal medicines face challenges due to variability and innovation is limited for Class I and II products. A SWOT analysis identifies strengths, weaknesses, opportunities and threats for the Canadian NHP industry.