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1. THE FUTURE TRENDS OF
S OCIAL M EDIA IN
MARKETING
An Academic presentation by
Dr. Nancy Agnes, Head, Technical Operations, Tutors
India Group www.tutorsindia.com
Email: info@tutorsindia.com

2. TODAY'S
DISCUSSION
Introduction
What’s the future of social media marketing?
Artificial intelligence
Influencers and micro-influencers
Stories
Messaging
Augmented reality
Customer support
Embrace the future of social media marketing!

3. INTRODUCTI
ON
The significance of Social media in business has advanced.
What was once a luxury is now a commonplace marketing
strategy.
In fact, social media is used by more than half of the world's
population. And recently, people have turned to social media
more than ever before to stay in touch with friends and family
because they are unable to socialise due to the COVID-19
pandemic (Appel et al., 2020).
This blog will look into the most recent social media marketing
trends in 2023 and how they will affect how businesses engage
with (and market to) their target audiences.

4. WHAT’S THE FUTURE OF
SOCIAL MEDIA MARKETING?
Contd...
Social media is not simply a smattering of applications
with newsfeeds and static ads anymore.
The ability to communicate with consumers and
companies through a variety of channels has been
made possible by new technologies:

6. The key reason why video advertising have a 7.5x greater click-through rate than display ads is
because they give advertisers an opportunity to engage customers with dynamic material that
can stand out above all the conventional static content that people have been exposed to for
years.
Impacts of artificial intelligence in enhancing customer engagement are developing quickly. For
instance, TikTok is well known for its short, amateur videos, which are very well liked by
younger users.
Thousands of films from every conceivable type of business are available on other platforms,
such as YouTube and Instagram (Zahay, 2021).
It's critical for marketers looking to engage consumers to recognize how video trends are
shifting and how their content may adapt to suit these demands across their various targeted
customers.

7. ARTIFICIAL
INTELLIGENCE
Marketers use artificial intelligence (AI) to enable computers to
make decisions that are comparable to those made by humans
without direct human intervention.
This technology makes it feasible to give tailored, personalised
information that is not attainable with conventional marketing
strategies.
With the use of chatbots, for instance, marketers may "speak" to
customers about their goods or services without the need of a
sizable human sales force. Personalized promotions, general
brand questions, and even order acceptance and processing are
all done by chatbots.
Contd...

8. This strategy replicates the experience of a typical in-store
salesperson online.
When done effectively, customers can contact a company
at any hour of the day and feel like they are interacting
with a real person.
Also, the marketing experts utilizes AB testing tools which
is also known as split testing or bucket testing is a method
of comparing two versions of a webpage or app against
each other to determine which one performs better
(Koning et al., 2020).

9. INFLUENCERS AND
MICRO- INFLUENCERS
On Instagram, there are currently over 500,000 influencers.
Influencers are users of social media, frequently Instagram,
who have sizable followings and frequently work in a particular
specialty.
Through sponsored content, in which a brand collaborates with
or pays an expert to talk about or support a particular product
or service, social media bloggers give marketers a means to
get their brands in front of customers (Wang et al., 2022).
Micro-influencers in Instagram, make up about 81% of the
influencers. These influencers have followers ranging from
15,000 to 100,000.
Contd...

10. Although larger businesses frequently ignore them, they
frequently have incredibly engaged audiences, which may
also make them cost-effective.
STORIES
Like Instagram, Snapchat, and Facebook's Stories feature
allows users to publish brief videos that their followers and
friends may view.
With more than 500 million daily users, Stories has well
overtaken Snapchat popularity.
Facebook/Instagram Stories provide you the chance to
attract public's attention at a time when they might not
otherwise have seen your business.
Contd...

11. If your company already has Instagram followers, you can
publish your own Stories to promote your business.
Additionally, you can display sponsored adverts during the
breaks between video as viewers are watching them. Both are
effective strategies for grabbing this sizable for customer’s
attention (Zhao et al., 2021) .
Although using AI chatbots to interact with customers has
already been addressed, there are still a variety of different ways
that customers might like to communicate with brands directly
through direct messaging channels.
MESSAGI
NG
Contd...

12. For example, consumers can contact brands via Instagram's direct message (DM) feature to
get additional information about a good or service.
A high-value strategy to attract interested clients is to have someone on hand to really
answer to inquiries and engage with their interests.
It may seem difficult to manage all these various messaging channels with a tiny sales and
support staff.
To ensure that customers receive a response, you may rapidly switch between several
platforms thanks to tools like Zendesk that can combine and manage these channels.
Contd...

13. In augmented reality (AR), digital experiences are overlaid on
top of the physical world using computers and screens.
Although a significant AR platform has yet to gain widespread
traction, innovations like Oculus are demonstrating the
potential benefits this might offer businesses and marketers.
For instance, if a customer were to wear a headset while
strolling down the street, a nearby bar or restaurants could
feed them information about deals as they pass the actual
structure.
Some smartphones feature capability that enables technical
engineers to overlay digital content onto the live camera,
which is more immediately useful.
AUGMENTED
REALITY
Contd...

14. Customers can use this option to browse Ikea's items from the
comfort of their own homes. Over the ensuing years, this
technology ought to become more widely accessible.
CUSTOMER
SUPPORT
Although new technologies are
fantastic, don't discount
conventional customer care. Consumers will always have
human with
inquiries that can only be answered by a
considering the privacy of their data (Bleier et al., 2020) .
Today's online world differs in that customers expect brands to
respond to them on the platform they're using, so businesses
must be able to communicate via email, Instagram direct
messages, and standard phone calls.

15. It's important for businesses to interact with customers across all
these channels as social media marketing is changing quickly.
Because of this, it's crucial that your e-commerce platform can
interface with all of these different systems to give your
customers a seamless experience.
Therefore, to know more about these changes, Tutors India
experts can guide the best in writing your master’s dissertation
based on your preferred domain.
EMBRACE THE FUTURE OF
SOCIAL MEDIA
MARKETING!

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