Native is Natural in Mobile
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This document discusses native mobile advertising. It notes that InMobi has 17 offices worldwide to provide local creative services. Native advertising is described as being non-obtrusive, contextual, and prioritizing user experience. The document outlines InMobi's approach to immersive creative experiences, audience intelligence, and personalized advertising at scale. Charts show that native ad formats like expandables and interstitials have higher conversion rates than banner ads. It envisions a future where native ads continue to replace static formats and envisions new native ad units.
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Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
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Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
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Mobile marketing strategy guide
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
InMobi Yearbook 2016
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
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More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
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Everything you need to know about mobile video ads in india and apac
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
The Golden Age of Mobile Video Advertising | Global
The infographic examines data sourced from InMobi's global mobile ad network to give a snapshot of the mobile video advertising ecosystem
Everything a developer needs to know about the mobile video ads
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
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Native is Natural in Mobile
- 1. Native is Natural in Mobile Jan 29, 2013 Advertising Research Foundation
- 2. INMOBI GLOBAL REACH WITH LOCAL SERVICE OFFICE WITH CREATIVE SERVICES REGULAR INMOBI OFFICE 17 offices worldwide
- 3. There is an “experience lag” for interactions to new mediums. $
- 6. IMMERSIVE CREATIVE AUDIENCE INTELLIGENCE PERSONALIZED AT SCALE INTERACTIVE AND CONTEXT SPECIFIC ENGAGEMENT Creative formats that fundamentally align with the user experience.
- 7. CUSTOM PERSONAS IMMERSIVE CREATIVE AUDIENCE INTELLIGENCE PERSONALIZED AT SCALE SOCIAL ECOSYSTEMS BEHAVIORAL SCIENCES Intelligent targeting built on the database of context and intent. AUDIENCE INTELLIGENCE CROSS DEVICE COLLABORATION USER LIFE MAPS
- 8. PERSONALIZED CREATIVE AUDIENCE INTELLIGENCE ATOMIZED ASSETS PERSONALIZED AT SCALE MOBILE COMMERCE Scale native experiences to more than custom sponsorships. GLOBAL SCALE SCALE AND SCOPE OF PERSONALIZATION APP DOWNLOADS AND CPA BRAND EXPERIENCES
- 9. FOCUS ON THE USER > CLICKS CONVERSIONS CTR CVR
- 10. 3.06% Let’s Aspire to Greater 1.65% 1.73% 1.99% 1.58% 1.40% 1.12% 0.63% Banner Ads Expandables Interstitials Text Ads Chart 4: Average conversion Rates Across Ad Formats by OS, Q2 2013 Average Conversion Rate in iOS Average Conversion Rates on Android
- 11. Publisher Advertiser PATH FORWARD: RESET ECOSYSTEM PRIORITIES
- 12. TILED EXPERIENCES Sponsored ! Get the new Galaxy S4 Now at only USD 499!!
- 13. GRID EXPERIENCES
- 14. WHAT DOES THE FUTURE HOLD? NATIVE INTERSTITIALS TAKE OVER BANNER STATIC RICH MEDIA TAKE OVERS ? NATIVE INTERSTITIALS
- 15. Let’s Connect Pankaj Bengani VP Global Strategic Partnerships pankaj@inmobi.com @2weetpankaj