4. Most Essential Learning Competencies:
4
Objectives:
• Recognize positive and negative messages
conveyed in a text
• Determine the worth of ideas mentioned
in the text.
5. 5
REVIEW
1. Describe the picture.
2. Explain why you describe
the picture that way.
3. What do you think will happen
if you will not eat vegetable?
9. 9
COMPONENT 2:
In this lesson we are going to read a persuasive text
where both sides of an argument are presented – this type of
persuasive text is sometimes called a Discussion.
Like other types of persuasive texts, it generally starts
with statement of the topic. It then has paragraphs presenting
the arguments for one side (“For” or “Pros”) and then
paragraphs presenting the arguments for the other side
(“Against” or “Cons”). Sometimes there is a concluding statement
if the author wishes to take one side over the other.
10. 10
Vocabulary activity:
Instructions:
Here are some words and expressions that we
are going to meet in the text about Advertising that
we are going to read. Before reading the text you
are going to match the words/expressions in Column
A with their corresponding meaning in Column B.
11. 11
1. market share a. buying things we don’t need
2. consumer demand b. where things are thrown away, discarded and sent to
rubbish dumps
3. deceptive c. where the environment is damaged
4. intrusive d. how much of the overall sales for a product one brand of
it has
5. excessive consumption e. what buyers want to buy
6. waste generation f. where a group is linked to characteristics that may not
be always true – e.g., boys are good at mathematics and
science; girls are better at reading and languages
7. environmental
degradation
g. disturbing, unwanted communication
8. stereotypes h. misleading; intending to trick you
A B
12. 12
ANSWER:
1. market share (how much of the overall sales for a product one brand
of it has)
2. consumer demand (what buyers want to buy)
3. deceptive (misleading; intending to trick you)
4. intrusive (disturbing, unwanted communication)
5. excessive consumption (buying things we don’t need)
6. waste generation (where things are thrown away, discarded and sent
to rubbish dumps)
7. environmental degradation (where the environment is damaged)
8. stereotypes (where a group is linked to a characteristic that may not
be always true – e.g., boys are good at mathematics and science; girls
are better at reading and languages).
15. COMPONENT 4B: You can work with a partner!
15
Q1. What is the
problem with excessive
consumption?
Q2. According to the
argument in favor of
advertising, it helps
consumers make
informed choices. How
does it do so?
Q3. In your opinion,
which argument for the
pros of advertising is the
most important? Give a
reason for your choice.
17. 17
Q1. The focus of the lesson was on how
a persuasive text can present both
sides of an argument. How has the
lesson helped you to understand this?
Q2. Which questions were easy to
answer? Why?
Q3. What strategies did you use to
answer the harder questions?