This document provides a summary of Nathaniel Bozarth's copywriting portfolio, including: - Experience writing for various mediums including social media, reports, websites, and scripts. - An emphasis on in-depth research to understand clients, competitors, customers, and cultural contexts. - Applying tools like participant observation and anthropological perspectives to understand industry cultures and identify blindspots. - Samples of Facebook posts, podcast scripts, case studies, and audio guide taglines written by the copywriter.

1. Copywriting Portfolio
Nathaniel A. Bozarth
Thank you for taking the time to view my portfolio.
I have experience writing for the following mediums:
• Facebook
• Twitter
• Instagram
• Internal branding documents
• White papers
• Internal reports
• Website copy
• Discussion guides
• Brand naming
• Label copy for museums
• Scriptwriting for film and radio
For every project, my process includes in-depth research to deeply understand
the client, their competition, and, most importantly, their customers. To do this,
I apply the ethnographic tool of participant observation, when able, and always
seek to understand the culture that surrounds an industry. I call upon my back-
ground in anthropology to see the small (the minute but critical details others
gloss over), see the big (systems thinking), and to see the seeing. The last in
this tripart lens is the most important, informing blindspots and bias. “Seeing the
seeing” forces me to examine what cultural layers obstruct my view of a client’s
business as well as what may obstruct the client’s view of their own products and
services.
The following pages give a sampling of my work.

2. 2 | #MyReDream
The American dream.
White picket fences, 2.78 kids and a dog.
It’s a dream we once shared.
But somewhere along the way, we woke up.
Our fences need a new coat of paint.
We’re still saving for kid number 0.78.
And Fido? He’s still waiting for his walk.
But you know what?
Good.
Maybe that wasn’t your dream anyway.
So, what’s success to you?
What barriers keep you down?
What dream do you chase?
Welcome to Re:Dream.
Promo Video Script
What follows is the voiceover script for the Emmy-
award winning promo video for Re:Dream. I wrote
the script, directed the voice talent, and produced
this video. Watch the video at this link.

3. Facebook Writing Samples
Between February 29th, 2016, and April 22nd, 2016, forty micro-documentaries were
released online for the Re:Dream project. Below are four of the forty posts written to
accompany the Facebook release of these micro-docs.

4. Episode 006 Narration
3
What Andrew is referring to here is commonly called deficit language in academic circles. A consensus is
emerging that this sort of language around schools renders a disservice by exacerbating already low
expectations and encouraging families to relocate out of urban settings for better schools in the suburbs,
decreasing both the tax base and per-pupil funding received by urban schools.
That said, there were definitely some deficits on the Kansas City Public School rap sheet. For the second time
in a decade, the district had lost accreditation. The district was being run by its 27th superintendent in less
than 43 years. And KCPS had recently closed 26 schools, summarily eliminating the reality of neighborhood
schools in Kansas City, Missouri. In this climate, Andrew and his wife started meeting other parents interested
in taking action.
5
I looked up the RFP. It was designed really well, it’s attractive to look at with color swatches and graphics
and an easy-to-read professional layout. There’s a nice logo for MCSI in the shape of an old one room prairie
school house. The RFP mentions the quote annual exodus end quote of families who move away from Kansas
City when their children arrive at school-going age. It cites data from their Google survey, that 59% of their
respondents marked interest in being involved in an initiative involving a new community-based public
school. The RFP references the woes of Kansas City Public Schools, unstable leadership, loss of accreditation,
low test scores, crumbling infrastructure, as reason why they weren’t good enough. It goes on saying that the
demand for good quality schooling is outpacing supply, citing the disproportionate amount of children living
in midtown under the age of five and citing the long waitlists for many of the high performing charter schools
in Kansas City. It also complains that, quote, few charters offer preferential enrollment to certain geographic
areas, which we view as essential to student success and community involvement. End quote. Finally, after a
map of delineating the north, south east and west boundaries of midtown, the request lists five values that
any proposal must embody. First, that school is part of the community. Second, that a school must reflect
the diversity of its surrounding community. Third, that the school should have high academic standards and
innovative teaching. Fourth, the school should include cultural partnerships int eh community, and lastly, that
the school should support parental involvement and administrative transparency. When the released the RFP,
it was all done through personal and work networks that members of the initiative had access to. Within two
days, the RFP had been opened in 17 different states.
Podcast Voiceover Scripting
I currently manage the Facebook account and write all voiceover scripts for the pod-
cast Wide Ruled. You can see the Facebook page at this link. Below are two sample
voiceover scripts. You can listen to the podcast on iTunes for further examples of my
copywriting for voicover.

5. In 2009, The School District of Washington, Missouri, was at a crossroads. They knew they needed more
from their current Student Information System, SASI, and that the they needed a partner who could help
them stay connected to the ever changing needs of today’s school systems.
District leadership was considering moving to Power Schools or Infinite Campus, but was then introduced
to Lumen Touch. With its simple, personable user interface, its malleability, and its visionary scope, Lumen
Touch proved to have just what Washington needed to develop a bright future.
Eight years later, Washington has come to experience working with Lumen Touch as an authentic
partnership, where the people that make up the Lumen Touch team genuinely care about customizing
the platform to the individual needs of the School District of Washington. This sets Lumen Touch apart as a
uniquely human technology company. Thinking back to that pivotal decision, Technology Specialist Rekke
Berges reflects, saying that someone like Infinite Campus is“just some big company out there and we’re
just peons.”She is pleased that the Lumen Touch team has proven themselves to be connected, accessible,
and eminently helpful.
Technology Coordinator Rob Landers remembers how Washington had a peculiar difficulty with counting
attendance when students from various buildings would spend the latter half of their days at Washington’s
career center. Students would be counted at the high school then counted again at the career center.
District staff would have to manually check the records to eliminate duplicate entries, wasting a lot of
time and energy in the process. Initially, Lumen Touch did not include functionality to adequately deal
with this complexity. So, just a few months after Washington had adopted the platform, Rob connected
with the Lumen Touch team about creating a solution. Within a matter of weeks Lumen Touch modified
their platform to account for Washington’s unique scenario. Rob said he was“shocked and amazed that it
happened so quickly and that they were willing to do that without any kind of hesitation”.
This sort of responsive helpfulness has continued to be indicative of Washington’s experience with Lumen
Touch and elucidates just how far Lumen Touch is willing to go to serve their clients. Technology Specialist
Rekke Berges states“If we had a problem with anything, they were just a phone call away”and“not only
did we call their office number but they also gave us their cell numbers.”Lumen Touch’s commitment to
individualized support has proven to be a bright spot for educators in the Washington schools district.
The people at Lumen Touch have no illusions about the fact that every school district has specific and
individualized needs. They strive to celebrate these differences rather than demand that each district
bend to a stale and static piece of software. Rob said,“That’s one of the things we’ve really embraced
about Lumen Touch... their willingness to help us and our unique needs.”Rob went on to say that Lumen’s
personalized attention has“been a godsend.”
Because it often takes tremendous effort to integrate a new system across a district, a commitment to
creating an individualized user experience, adaptability, and ease of use are paramount to success. As
evidenced by Washington’s experience, these are the hallmarks of Lumen Touch. Their commitment to a
district goes far beyond the sale and features a devotion to a real, human connection between educators
and the Lumen Touch team.
Case Study for External-Facing Website
What follows appears under the “Case Studies” tab on the client’s website as
branded testimonial content. This copy was written following a half-day interview
with one of the client’s customers.

6. What do camels have to do with this relief?
Listen to a curator detail the mystical function of this sculpture.
Imagine the subtle signficance of anatomical details.
Hear a curator marvel at the preservation of this statue.
How do you spell Metjetji in hieroglyphs?
Why are these men fighting? Get a curator’s take on the scene.
Hear a curator read an ancient hymn to the god Aten.
Imagine this portrait looking German rather than Egyptian.
Why is this sculpture regarded so highly among curators?
Wonder with a curator about the mystical purpose of this object.
Listen and compare this ancient art to that of Picasso.
Hear about how archaeologists puzzle over his Mona Lisa smile.
Audio Guide Tag Lines:
These bits of copy will appear on the labels near the art objects they explain. Tag lines are intended to
spark visitor curiosity, encouraging them to open their phones and use the Detour app to explore related
audio content. Each tagline corresponds to a unique piece of art in the Nelson-Atkins Museum or Art. I
created over 300 unique taglines for this project.
Voiceover Script for Immersive Walk:
The below is a sample voiceover script for an immersive tour at the Nelson-Atkins Museum of Art. Immersive
tours are designed in such a way for a visitor to listen to the tour using headphones with their phone nestled
in their pocket. These tours give wayfinding directions so the user can be fully present to their surroundings
while listening to the tour.
Narrator: Ok, so you’re into art. Cool. But have you considered that what counts as art isn’t just
what’s on the walls, but the walls themselves?
Speaker 2 (possibly Donna Houtemann): Ooooooooo. I’d never thought of that before.
Narrator: We invite you to explore the wonder and the mystery of the Bloch Building, the iconic
addition to the Nelson-Atkins Museum of Art.
Speaker 2: Together, we’ll look at the breathtaking craftsmanship behind the building delve into
the hidden legends of its design and construction.
Narrator: Legends, eh? I heard the glass exterior was tested in a hurricane!
Speaker 2: I heard there were secret messages written in the floor!
Narrator: What!? No way!? To begin this tour, head to the Block Building Lobby with us. Go to the
area just in front of the Info Desk.
Speaker 2: Talk to ya soon!
The Nelson-Atkins Museum of Art
As Interpretation Assistant at the Nelson-Atkins Museum of Art, I wrote for a variety
of mediums from label copy to digital interactives.

7. ThinkShift was founded because trust has broken down in America.
At one time, you could trust that an education would get you a good job. You could trust your job would
take care of you, providing for your basic needs and giving you the hope of a restful retirement. And when
you grew your career and began working in management, you could trust the people in your supervision
to be loyal and hard-working.
But something has changed.
Now, there is little continuity between getting an education and getting a job. And getting a job doesn’t
give you any assurance of future retirement, let alone future employment.
This is happening because we don’t trust each other.We’re scared that we will be left behind as the invisible
cogs of humanity grind onward. So we resort to scrappy, self-focused, short-sighted actions: desperate
actions caused by a sense of nancial instability that divide people (employees, families, companies) into
winners and losers.
But really, if we worked together we’d all win.
That’s why, by showing a new way to work and renewing trust between educators, industry professionals,
students, and job- seekers, ThinkShift is reigniting the American Dream
Brand Narrative for Planning Brief
For ThinkShift I was hired to complete an internal audit of brand language and to
create recommendations toward a more succinct brand overview. The resulting plan
has become a way for the client to onboard contractors and new hires, efficiently
familiarizing them with the why, what, how, and feel of ThinkShift.