FA 102A Design Keynote

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The document discusses the development of a product called Escend, which is intended to provide natural emotional enhancement. Escend aims to facilitate increased emotional attachment through the body in an all-natural way. Research covered how emerging technologies may influence human evolution and the relationship between emotion and intelligence. The brand personality of Escend is described as hopeful, caring, and encouraging. Market research informed the naming and approach, including humanizing the business model and employing locally active, micro-level interactions on social media. Analytics of tweet performance are presented.

Escend - Product Pitch Robert Dolen
FA 102a, Research, Product
Proposal and TransMedia
Explorations
Robert Dolen

Escend - Product Pitch Robert Dolen
Assignment One, Research
“How we’ll end up merging with our technology”
- Ray Kurzweil, Book Review of Heart of the Machine
http://www.kurzweilai.net/new-york-times-book-review-how-well-end-up-merging-with-our-technology

Escend - Product Pitch Robert Dolen
Assignment One, Research
“Artificial intelligence is emotional
intelligence.”

Escend - Product Pitch Robert Dolen
Assignment One, Research
“Like any other
species, we are the
product of millions of
years of evolution.”
“We will transcend all of the
limitations of our biology. That is
what it means to be human — to
extend who we are.”
http://www.kurzweilai.net/national-geographic-beyond-
human-how-humans-are-shaping-our-own-evolution

Escend - Product Pitch Robert Dolen
Assignment One, Research
“I think human extinction will
probably occur, and
technology will likely play a
part in this.”
“I think they’re really improving [AI]
at an accelerating rate, far faster
than people realize.” – Elon Musk
http://www.kurzweilai.net/vanity-fair-elon-musks-billion-dollar-crusade-
to-stop-the-ai-apocalypse

Escend - Product Pitch Robert Dolen
Assignment One, Research
Escend - Natural
Emotional Enhancement
• All Natural
• Can be stylish or utilitarian
• Facilitated by the body
• Increased emotional attachment = increased critical thinking

Escend - Product Pitch Robert Dolen
Assignment One, Research
Naming Process - Escend
“We will transcend all of the
limitations of our biology. That is
what it means to be human — to
extend who we are.”
Pronounced “E-Send,” it
represents the ascension of
emotion in the body in relation
to the connection of emotion
and mental intelligence.
• “Transcend”
• “Emotion”

Escend - Product Pitch Robert Dolen
Assignment One, Research
“The Hurry and the
Harm”
- City and Colour
• “Everyone wants everything /
No matter the cost, we’re
longing to live in a dream.”
• “I only want oh, simple things /
Mourning the lost and what
could have been.”
• “When did I let go to all that I
used to know?”
https://www.azlyrics.com/lyrics/cityandcolour/thehurry
andtheharm.html

Escend - Product Pitch Robert Dolen
Assignment One, Research
Humanizing the
Business
Approach
• Consumer choice/influence
• Direct shifting of price and
product from live feedback
• Encourages participation
https://www.brandwatch.com/blog/best-twitter-campaigns-why-they-work/
http://www.thedrum.com/news/2016/05/24/snickers-and-711-team-interactive-hungerithm-twitter-campaign
#hungerithm Twitter campaign - Snickers

Escend - Product Pitch Robert Dolen
Assignment One, Research
Locally active & micro-level interaction
Locally active &
micro-level
interaction• A “down-to-earth” approach
• Directly appeals to specific
demographic
• Solves a problem in a uniqueway
(quaint, personable,friendly)
http://stevemendonca.com/luvs-lullaby-lift/
http://creativity-online.com/work/luvs-lullaby-lift/33145

Escend - Product Pitch Robert Dolen
Assignment One, Research
Repeating Tweets
“Followers aren’t up
online on twitter all
day... They are
likely to miss your
great news.” “Yes, it’s unpopular with the social media
purists, but if 94% of tweets are RT’d within
the first hour, you need to tap into multiple
Twitter audiences throughout the day.”
http://www.wiselytics.com/blog/should-you-repeat-your-
tweets-facts-and-figures-from-1m-tweets/
https://mavsocial.com/the-art-of-repeating-tweets/
http://www.convinceandconvert.com/social-media-
measurement/six-timely-tips-for-twitter-success/

Escend - Product Pitch Robert Dolen
Assignment One, Research
Tweet #1:
(Humanizing the
Business Approach)

Escend - Product Pitch Robert Dolen
Assignment One, Research
Tweet #2:
(Locally Active &
Micro-Level
Interaction)

Escend - Product Pitch Robert Dolen
Assignment One, Research
Tweet #3:
(Repeating Tweets)

Escend - Product Pitch Robert Dolen
Assignment One, Research
bit.ly Analytics

Escend - Product Pitch Robert Dolen
Assignment One, Research Twitter Analytics

Escend - Product Pitch Robert Dolen
Assignment One, Research Twitter Analytics
Top Tweets:

Escend - Product Pitch Robert Dolen
Assignment One, Research
https://designfa102a.wordpress.com/2017/10/30/escend-podcast-intro/

Escend - Product Pitch Robert Dolen
Assignment One, Research

The document discusses the development of a product called Escend, which is meant to enhance emotions through natural means. Escend aims to facilitate increased emotional attachment and critical thinking by transcending biological limitations. Research covered how humanizing a business approach through consumer choice and feedback. Specifically, examples discussed locally active and micro-level interactions that directly appeal to demographics. The concept of repeating tweets to reach multiple audiences throughout the day was also examined.

FA 102a Design Keynote

Robert Dolen

The document discusses the development of a product called Escend, which aims to facilitate natural emotional enhancement. Research presented includes discussions of human-technology merging, the importance of emotional intelligence, and how technology may play a role in human extinction. The brand character of Escend is defined as hopeful, caring, and encouraging. A naming process is described where "Escend" represents transcending emotions and connecting them to intelligence. Market research includes examples of humanizing business approaches on Twitter and promoting products through locally active micro-interactions. Analytics from tweet campaigns and a podcast/video introducing Escend are also mentioned.

Fa 102a design keynote

Robert Dolen

This document contains research for a product pitch called Escend. It discusses how technology may merge with humans, the importance of emotional intelligence for AI, and how Escend aims to facilitate natural emotional enhancement through the body. Escend's branding represents transcending limitations through emotion. The document also provides examples of humanizing business approaches, locally active micro-level interactions, and benefits of repeating tweets for marketing campaigns.

Fa 102a design keynote

Robert Dolen

The document discusses Ray Kurzweil's view on humans merging with technology and transcending biological limitations. It also references Elon Musk's concerns about the risks of artificial intelligence. The document then introduces a proposed product called Temple - Natural Emotional Enhancement, which would facilitate emotions through the body in a natural way. Finally, it explains the naming of the product as Escend, representing the ascension of emotion and its connection to intelligence, and establishes the brand character as hopeful, caring, and aiming to inspire positive influence through mattering and living.

Literature Review: Design As Rhetoric

Robin McDowell

This document discusses design and rhetoric through a series of questions and topics: 1. It asks what design is, listing it as a process, action, place, language, thing, or system. 2. It then asks what a designer is and does, describing designers as post-industrial professionals, desire engineers, dealers of choice, possibility seekers, and visionaries. 3. The document goes on to discuss several theorists' perspectives on design, rhetoric, audiences, communication, social contexts, and the role of designers. It considers topics like meaning, ritual, capitalism, politics, and the substance of the world.

Nate Bolt -- How Design Research Impacts Our World

World IA Day Los Angeles

Design research impacts the world by enabling social good, saving lives, driving cultural shifts, and creating incrementally better technology experiences. It allows companies to test assumptions quantitatively and uncover unknowns qualitatively. While some argue it has no impact, others believe design research has facilitated invention through imaginative research and the building off of other ideas. The document discusses how design research has evolved over 60 years from simply observing people use products to now relying heavily on data. It also provides examples of how design research has benefited organizations and society.

Andrew Harder - “Emerging Market Research”

UCDUK

1) Emerging markets matter due to high GDP growth rates, a new generation of consumers, and opportunities for infrastructure improvements and disruptive innovations. 2) Design is important for translating social needs and improving lives. Good design can help make the world better, especially in emerging markets. 3) Research in emerging markets must avoid common fallacies like thinking cultures are frozen in time, that users only need basic products, or that usability is universally important. Researchers must understand user needs in their own context.

Step pets pitch1

Tim Cooley

The document describes a proposed mobile game called Step Pets that aims to encourage physical activity through walking. The game would focus on incremental walking goals and collecting virtual pets to motivate behavior change. An initial prototype was well-received, with testers saying they could see themselves playing the game to walk around their neighborhood. Next steps include further artwork, animation, coding, and market testing to understand what would appeal to the target demographic of females aged 35-55 with children.

The document discusses several ideas related to artificial intelligence and human enhancement technologies. It summarizes perspectives from Ray Kurzweil on humans merging with technology. It also discusses the ideas that AI is a form of emotional intelligence and that humans will transcend biological limitations. The document then presents an idea for a product called Temple - Natural Emotional Enhancement or Escend, which would facilitate emotions in the body to increase critical thinking. Finally, it analyzes the song "The Hurry and the Harm" and presents a brand character diagram for Escend focusing on hope, caring, dreams, and positivity.

Fa 102a design keynote

Robert Dolen

The document discusses several ideas related to artificial intelligence and human enhancement technologies. It summarizes perspectives from Ray Kurzweil on merging with technology and the idea that AI is a form of emotional intelligence. It also discusses the concept that humans will transcend biological limitations. The document then presents an idea for a product called Temple - Natural Emotional Enhancement and describes its naming process which resulted in the name Escend, representing the ascension of emotion. Finally, it provides lyrics from a song that influenced the brand's persona of being hopeful, caring, and positive while inspiring humans.

Fa 102a design keynote 2

Robert Dolen

The document discusses artificial intelligence and human enhancement technologies. It summarizes several articles about merging with technology, the relationship between emotional and artificial intelligence, and the risks of an AI apocalypse. It then presents details of a proposed product called Escend, describing it as natural, emotional enhancement facilitated by the body to increase critical thinking. The naming process and brand character are explained as representing the ascension of emotion and its connection to intelligence, with the goal of inspiring and encouraging in a hopeful, caring tone.

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Lessons Learned in Open and Closed Innovation

finnovar

This document discusses lessons learned about open and closed innovation. It covers a variety of topics related to innovation including behavior, communication, execution, sandboxes, challenges, branding, and the importance of people in the innovation process. Key lessons are that innovation requires systemic and systematic approaches across an organization. Both internal random projects and external challenges are important, as is getting innovations out of silos and into the marketplace. Relentlessly challenging the status quo while maintaining purpose, passion and hunger are also emphasized.

How to harness cognitive diversity to drive breakthrough innovation.

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Sense Worldwide first delivered this presentation as a webinar to an audience of 90 innovators from around the world. The presentation shares stories and examples of how cognitive diversity has driven breakthrough strategies and created future-proofed innovation pipelines for leading global businesses. You will take away the five principles of how to apply cognitive diversity to your innovation challenges. Hosted by Jeremy Brown, founder and CEO, Neil Cooper, US Director of Sense Worldwide and Courtney McLauchlan, Consultant. Examples and stories include: - Why cognitive diversity is important to innovators and the creative process. - Why you need to move beyond consensus to gather disruptive, extreme, leading-edge, divergent, and unconventional perspectives. - How a Mormon-born belly dancer from Sweden helped Kellogg’s redefine sexy. - How an OCD homeowner revealed the future of bathroom cleaning to SC Johnson. - How a Chicago bartender armed with a sex toy showed us the future of refrigeration for GE. Sense Worldwide has 20 years experience of supercharging innovation with cognitive diversity. We live and breathe innovation. If you would like to supercharge your own innovation, contact one of the team today: hello@senseworldwide.com

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In software development, a ‘prototype’ is what we describe as a rudimentary working model of a product or information system, which is usually built for demonstration purposes. Here’s a crazy thought: Why not look at organizations in the same way? A working model that we can start from, but constantly revise as we move along? By using evidence-based practices to test, validate and improve our way of working? Create culture. Create performers. Create habits. What kind of company culture will nurture an experimental mindset and stimulate our willingness to keep learning? How do we adopt this culture, or even create it ourselves? Will it improve our performance in the long run? Can we prove it? How? How do cultural habits play a role in this story?

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Thomas-Kennedy-Resumé-1.7

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This document is a resume for Thomas Kennedy that summarizes his education and extensive experience in digital marketing, public relations, and content creation. Kennedy received a BA in English Literature from Indiana University in 2009. He has worked in strategic roles for various marketing and PR firms, focusing on tasks like developing content, managing social media, securing media placements, and analyzing data. Kennedy also has experience in creative fields as a writer, graphic novelist, and performer. His resume demonstrates a wide range of technical, analytical, and creative skills.

There and Back: The Journey of Product Discovery and Exploration

David Hoang

This document discusses product discovery and exploration at One Medical. It begins with an introduction to the author and their background. It then provides examples of exercises used in discovery like rapid prototyping, user testing, and brainstorming techniques. Key aspects of the discovery process like understanding needs, exploring ideas, sharing learnings, and connecting insights to strategy are outlined. The importance of discovery for informing product roadmaps is emphasized.

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(please note that since this was a keynote exported to a pdf the embedded videos will not play) The first MTV generation were the ultimate consumers of mass media - characterized by the affinity for the visual and the desire for diversion. They demanded the fast-paced and were able to quickly process information, albeit riddled with uncertainty. This culture was the springboard for a new sort of media landscape- one that even further breaks away from the privilege of print and whose power has shifted from that of the hierarchical to that of the participatory and crowd-based. What it means to be “literate” in this environment is mercurial, but we can identify some major trends and help our students by cultivating these “new literacies” in the classroom...and beyond. The remixED “MTV” stands for “Mobile, Transliterate, and Visible”. How can we leverage the power of mobile technology and social media to engage learners in relevant ways? What types of literacies are emerging, and what academic, technical, and social skills should we address to help our students succeed in exponentially changing world? How can we embrace transparency and help students wisely and effectively share and amplify their work on a global scale?

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FA 102A Design Keynote

1. Escend - Product Pitch Robert Dolen FA 102a, Research, Product Proposal and TransMedia Explorations Robert Dolen

2. Escend - Product Pitch Robert Dolen Assignment One, Research “How we’ll end up merging with our technology” - Ray Kurzweil, Book Review of Heart of the Machine http://www.kurzweilai.net/new-york-times-book-review-how-well-end-up-merging-with-our-technology

3. Escend - Product Pitch Robert Dolen Assignment One, Research “Artificial intelligence is emotional intelligence.”

4. Escend - Product Pitch Robert Dolen Assignment One, Research “Like any other species, we are the product of millions of years of evolution.” “We will transcend all of the limitations of our biology. That is what it means to be human — to extend who we are.” http://www.kurzweilai.net/national-geographic-beyond- human-how-humans-are-shaping-our-own-evolution

5. Escend - Product Pitch Robert Dolen Assignment One, Research “I think human extinction will probably occur, and technology will likely play a part in this.” “I think they’re really improving [AI] at an accelerating rate, far faster than people realize.” – Elon Musk http://www.kurzweilai.net/vanity-fair-elon-musks-billion-dollar-crusade- to-stop-the-ai-apocalypse

6. Escend - Product Pitch Robert Dolen Assignment One, Research Escend - Natural Emotional Enhancement • All Natural • Can be stylish or utilitarian • Facilitated by the body • Increased emotional attachment = increased critical thinking

7. Escend - Product Pitch Robert Dolen Assignment One, Research Naming Process - Escend “We will transcend all of the limitations of our biology. That is what it means to be human — to extend who we are.” Pronounced “E-Send,” it represents the ascension of emotion in the body in relation to the connection of emotion and mental intelligence. • “Transcend” • “Emotion”

8. Escend - Product Pitch Robert Dolen Assignment One, Research “The Hurry and the Harm” - City and Colour • “Everyone wants everything / No matter the cost, we’re longing to live in a dream.” • “I only want oh, simple things / Mourning the lost and what could have been.” • “When did I let go to all that I used to know?” https://www.azlyrics.com/lyrics/cityandcolour/thehurry andtheharm.html

9. Escend - Product Pitch Robert Dolen Assignment One, Research Brand Character Diagram Escend Persona Purpose Language Tone Hope Caring Positive Dream Influence Inspire Conquer Incite Live Heart Encourage Matter

10. Escend - Product Pitch Robert Dolen Assignment One, Research Humanizing the Business Approach • Consumer choice/influence • Direct shifting of price and product from live feedback • Encourages participation https://www.brandwatch.com/blog/best-twitter-campaigns-why-they-work/ http://www.thedrum.com/news/2016/05/24/snickers-and-711-team-interactive-hungerithm-twitter-campaign #hungerithm Twitter campaign - Snickers

11. Escend - Product Pitch Robert Dolen Assignment One, Research Locally active & micro-level interaction Locally active & micro-level interaction• A “down-to-earth” approach • Directly appeals to specific demographic • Solves a problem in a uniqueway (quaint, personable,friendly) http://stevemendonca.com/luvs-lullaby-lift/ http://creativity-online.com/work/luvs-lullaby-lift/33145

12. Escend - Product Pitch Robert Dolen Assignment One, Research Repeating Tweets “Followers aren’t up online on twitter all day... They are likely to miss your great news.” “Yes, it’s unpopular with the social media purists, but if 94% of tweets are RT’d within the first hour, you need to tap into multiple Twitter audiences throughout the day.” http://www.wiselytics.com/blog/should-you-repeat-your- tweets-facts-and-figures-from-1m-tweets/ https://mavsocial.com/the-art-of-repeating-tweets/ http://www.convinceandconvert.com/social-media- measurement/six-timely-tips-for-twitter-success/

13. Escend - Product Pitch Robert Dolen Assignment One, Research Tweet #1: (Humanizing the Business Approach)

14. Escend - Product Pitch Robert Dolen Assignment One, Research Tweet #2: (Locally Active & Micro-Level Interaction)

15. Escend - Product Pitch Robert Dolen Assignment One, Research Tweet #3: (Repeating Tweets)

16. Escend - Product Pitch Robert Dolen Assignment One, Research bit.ly Analytics

17. Escend - Product Pitch Robert Dolen Assignment One, Research Twitter Analytics

18. Escend - Product Pitch Robert Dolen Assignment One, Research Twitter Analytics Top Tweets:

19. Escend - Product Pitch Robert Dolen Assignment One, Research https://designfa102a.wordpress.com/2017/10/30/escend-podcast-intro/

20. Escend - Product Pitch Robert Dolen Assignment One, Research

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