This document provides an overview of Namshi, the largest fashion ecommerce company in the Middle East. Namshi focuses on 6 Gulf countries and has 200 employees across offices in Dubai, Saudi Arabia, and India. It operates its own warehouse and last-mile delivery to provide an excellent customer experience. Namshi has over 100,000 customers and served over 150,000 orders in 2013. The company sees opportunities from the underdeveloped retail infrastructure in the region and aims to be the market leader through its differentiated product assortment and strong operations platform.
In this class project, we chose to dive deep into the marketing communications of Amazon.com. We go over each piece of their promotional mix and analyze how effective it was.
In this class project, we chose to dive deep into the marketing communications of Amazon.com. We go over each piece of their promotional mix and analyze how effective it was.
Propuesta de Plan de Marketing elaborada para una agencia de publicidad que lleva la promoción de los centros de Primark en España. Trabajo elaborado junto a mi compañero del IE - Carlos Morales (@cmorales)
Application of different tools such as CAGE framework and market entry strategies id different developing & developed economies and evaluating the success of Zara in India
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
An internal presentation given to the tech team at Namshi: thoughts on our 2013 and what to expect in 2014.
If you looking to team up with a bunch of passionate nerds...have a look and join the crazy boat!
http://namshi.com/
http://tech.namshi.com/
This article presents and discusses the different business models adopted by e-commerce firms. It addresses the
issue of the business model, concerning the revenue-generating model, marketing-related costs, logistical
problems, risk of fraud and the demand for investment in technology. Some of the models are profitable and most
are not. The world is experiencing a sharp increase in this sale channel, but many operations are still losing a lot
of money
Propuesta de Plan de Marketing elaborada para una agencia de publicidad que lleva la promoción de los centros de Primark en España. Trabajo elaborado junto a mi compañero del IE - Carlos Morales (@cmorales)
Application of different tools such as CAGE framework and market entry strategies id different developing & developed economies and evaluating the success of Zara in India
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
An internal presentation given to the tech team at Namshi: thoughts on our 2013 and what to expect in 2014.
If you looking to team up with a bunch of passionate nerds...have a look and join the crazy boat!
http://namshi.com/
http://tech.namshi.com/
This article presents and discusses the different business models adopted by e-commerce firms. It addresses the
issue of the business model, concerning the revenue-generating model, marketing-related costs, logistical
problems, risk of fraud and the demand for investment in technology. Some of the models are profitable and most
are not. The world is experiencing a sharp increase in this sale channel, but many operations are still losing a lot
of money
Household Cleaning TrendTracker 2014 focuses on changes in the household cleaning habits and practices of Americans that are having – and will continue to have -- a profound impact on the housewares industry. Published by A.J. Riedel, Sr. Partner of Riedel Marketing Group. A.J. has been tracking the trends that impact the housewares industry for more than a decade.
نرحب بكم في تقرير حالة المدفوعات 2016 من بيفورت. نصدر هذا التقرير السنوي للعام الثالث على التوالي، والذي يغطي حالة المدفوعات والتجارة الإلكترونية والابتكارات من حول العالم العربي.
قمنا بتجميع بيانات من المستهلكين والتجار على حد سواء لنقدمها لكم على أتم وجه، حيث يمكن توظيفها من قبل القراء في تطوير وقيادة الشركات بشكل أفضل لتحقيق مقدار أكبر من الأرباح.
أطلقنا قبل عامين أول تقرير لنا عن حالة المدفوعات، وقد ولدت هذه الفكرة لدينا من رغبة خاصة في توسيع فهمنا لتوجهات المستهلكين في المنطقة، ومن ثم مشاركة هذه المعرفة مع المهتمين والقائمين بالأعمال في العالم العربي.
وكنا في العام الماضي قد بذلنا جهدنا لعمل تقرير لا يقتصر على أرقام وبيانات عن المستهلكين فحسب، بل وسعنا هذا العمل ليشمل كيفية الاستفادة من هذه الأرقام بالطرق المثلى. ونيتنا هذه جاءت كرغبة في رسم صورة شاملة تضم آراء أهم العاملين في التجارة في المنطقة والذين يتعاملون مع المستهلكين بشكل يومي.
وفي تقرير هذا العام قمنا مرة أخرى بمحاولة تقديم الكم الهائل من البيانات عن قطاع التجارة الإلكترونية في منطقة الشرق الأوسط بأفضل الطرق الممكنة والمبسطة. من هذا المنطلق ركزنا في التقرير ليس على التوجهات الحالية فحسب، بل سلطنا الضوء كذلك على أهم العقبات والمصاعب التي يواجهها التجار بشكل يومي، بالإضافة إلى تقديم أفضل الحلول المقترحة لها.
على مدار هذه الأعوام الثلاثة، أصبح تقرير حالة المدفوعات هو المحتوى المفضل الذي نعمل عليه بشكل مستمر، ولذلك نهتم بجميع آرائكم عن هذا التقرير. تواصلوا معنا على مواقع التواصل الاجتماعي باستخدام الهاشتاق #StateofPayments أو تواصلوا معنا عن طريق الإيميل social@payfort.com لطرح أفكاركم أو استفساراتكم. كذلك قمنا بتخصيص قسم للرد والتعليق على التقرير لتشاركونا بكل ما يخطر على بالكم.
Presentation on Internet Consumption Habits - MENA by
Gareth Deere, Content &Technology Research Director, MEAP, Ipsos
Twitter: @IpsosMENA
ArabNet Digital Summit 2013, June 24-26, Dubai, UAE
E-Commerce and Payments in the Middle East. Overview of the core markets in Egypt, KSA, Kuwait and the UAE. It includes detailed insight into consumer behavior, the travel market and what we can expect in years to come. Also includes credit and debit card issuance, cash-on-delivery, acceptance, chargeback, and refund ratios, m-commerce, and omni-commerce. Compares e-commerce growth between the USA, Latin America, MENA, Europe, and Asia.
Welcome to the State of Payments 2016 by PAYFORT. For the third year in a row we’re releasing our annual report that details the world of payments, eCommerce and innovation across the Arab World.
We’ve collected data from both consumers and merchants to provide you with actionable insight you can use to create a more successful, profitable and consumer focused business.
Two years ago we released our first State of Payments report, something that evolved out of a desire to increase our own understanding of consumers in the region and share that information with the growing business community throughout the Arab World.
In last year’s report, we strive to create something that not only contained the same consumer-centric data but also presented that data in a meaningful way. We wanted to create a fuller picture that incorporated the opinions of hundreds of merchants who interact with consumers on a day-to-day basis.
In this year’s report we’ve once again re-imagined how best to share the massive amount of data that is available within the Middle East’s eCommerce sectors. To do this we have refocused the report to not only explore current trends, but also address the real issues that impact merchants on a day to day basis and share meaningful solutions for the future.
Over the past three years State of Payments has become our favourite content piece and we’d love to hear your thoughts on the report. Be sure to reach out via social media using the hashtag #StateofPayments or contact us via social@payfort.com to share your thoughts. We have also provided a feedback section within the report where you can share your thoughts.
www.stateofpayments.com
B2B Ecommerce: Design Principles and Best Practices to Boost SalesAlex Schmelkin
Smart B2B Design: Strategy and User Experience Principles that Boost Sales. Presented at the Internet Retailer Conference and Exhibition (IRCE) 2014 by Alex Schmelkin, CEO of Alexander Interactive, and Girisha Chandraraj, Head of Digital of United Stationers.
Oorjit ‘The Perfect Platform to Engage Customers & Merchants’. We provide total solution for all kinds of e-commerce businesses. If your business idea is still nascent, we help you develop it and convert it into a successful business in the right sense.
Industry Pitch & Meet Opportunities presented by Jill Earthy, CGO, FrontFundr. Pitch & Meet companies are actively growing their venture and looking to expand operations through strategic partnerships and investment commitments.
2. 2
The information contained in this presentation is public information only, but it does not necessarily represent all information related to the issues
discussed or presented herein, or all views of the company. The information has been researched by the company with due care and all and any evaluations
or assessments stated herein represent the company’s opinions. We advise you that some of the available information has been independently verified and
may be based on statements by third persons, but no representation or warranty, expressed or implied, is made as to, and no reliance should be placed on,
the fairness, accuracy, completeness or correctness of this information or opinions contained herein. Certain statements contained herein may be
statements of future expectations and other forward-looking statements that are based on our current personal views and assumptions and involve known
and unknown risks and uncertainties that may cause actual results, performance or events to differ materially from those expressed or implied in such
statements. None of our team shall assume any liability whatsoever (in negligence or otherwise) for any loss or unrealized profit whatsoever arising from
any use of this presentation or the statements contained herein as regards unverified third person statements, any statements of future expectations and
other forward-looking statements, or the fairness, accuracy, completeness or correctness of statements contained in the presentation, or otherwise made
in connection with this presentation.
This presentation does not constitute an offer or invitation to purchase or subscribe for any investment and neither this presentation nor any part of it shall
form the basis of or be relied upon in connection with the entering into any commitment or contract whatsoever, and is solely intended to communicate
information regarding the company, its business track-records and team members. No one should base their investment decisions on this presentation but
should form their personal opinions on the basis of further available information and evaluations and assumptions. In addition, any prospective investor
should consult its own attorney and business advisor as to the legal, business, and tax and related matters concerning any investment decision.
Disclaimer
3. Namshi: fashion ecommerce market leader in the Middle East
3
Largest in-season fashion
ecommerce player in the Middle
East
Current focus on 6 energy-rich
countries of the Gulf Cooperation
Council (GCC): Saudi Arabia,
United Arab Emirates, Kuwait,
Qatar, Bahrain, Oman
200 employees across offices in
Dubai, Saudi Arabia, and India
Own warehouse in UAE stocked
with inventory & own last-mile in
UAE
Key focus on unrivaled product
assortment and excellent
customer experience
4. 4
Namshi’s current focus is the GCC
region, which represents USD
1.6tr GDP and a population of
50m with ~4-5% GDP growth2
Clear opportunity for fashion
retail: AT Kearney ranks 3 GCC
countries in top 10 countries
globally for apparel retail
investment opporunity3
High online engagement: Saudi
Arabia has highest Twitter
penetration in the world and
among the highest on Facebook
and Youtube4
Gulf Cooperation Council (GCC)
USD 3b GCC fashion ecommerce market by 20181
1. Visa MENA eCommerce Report 2013; Alpen Capital GCC Retail Industry Report 2012; Namshi calculations
2. World Bank databank (http://data.worldbank.org/; accessed May 2014)
3. AT Kearney Global Retail Development Index 2013
4. PeerReach
4
5. E-Commerce well poised to circumvent many challenges of offline
fashion retail in the Middle East
5
Underdeveloped
retail
infrastructure
Monobrand retail
culture
Fragmented
markets
Hiring challenges
Cultural
challenges
6. Namshi provides broad & differentiated assortment, with strong
private label and over 70% of brands sourced internationally
6
SS14 Revenue Split
40%
20%
40%
Clothing
Accessories & Bags
Shoes
Exit
Price
Entry
Price
Basic Style
7. Middle East offers many opportunities for those that can manage the
operational challenges…
7
Low credit card penetration & high
COD
Underdeveloped delivery
infrastructure: lack of street
addresses and qualified 3rd party
providers for logistics and lastmile
Many countries: fragmented markets
& international customs issues drive
operational complexity
Hiring & talent shortages: strong
reliance on expat workers in GCC
makes hiring and scaling processes
difficult
Poor customer experience
from other international
and local competitors
Fragmentation and
operational complexity
drives high cost & need for
strong technology to
manage complexity
8. … which Namshi has overcome through own warehouse, own last-
mile, & strong technology-driven processes
8
Operate own
warehouse based in
UAE to control critical
fulfillment and quality
processes
Own last-mile delivery
in UAE to deliver
flawless end-to-end
customer experience
Strong technology
platform & India
backoffice to manage
complexity & ensure
customer experience
9. 9
Strong online marketing
presence with excellent
payback on customer
acquisition
Recently started offline
marketing, including TV,
focused on building the Namshi
brand and customer trust
~600k fans
#1 lifestyle app in
KSA & UAE
~400k subscribers
Strong online marketing presence & recently introduced TV
10. 10
Share of mobile phone traffic has
tripled year-over-year
Goal is to provide optimized
experiences for all major
platforms: desktop, mobile &
tablet on both web and app
iOS universal app launched in
March, Android coming in June
Mobile-optimized website and apps drive 60% of user sessions
10
11. At end of 2013, over 100k customers with high loyalty & growth, as
well as unique assortment and ops platform poised for growth
11
Customer base
000s
Served over 100k
customers to date, with
over 90k active in last 12
months
Over 150k orders in 2013
at high average order
value
Best ecommerce
customer experience in
region driven by strong
in-house ops platform
High loyalty &
repurchase rates driven
by assortment &
experience
100
30
20132012
Orders
000s 150
60
2012 2013