This document summarizes a webinar about FastSpring and Zentitle's software monetization and licensing platform. It introduces speakers from FastSpring and Zentitle who discuss how the partnership provides a fully integrated, cloud-based solution for subscription selling, entitlement management, and licensing. Key benefits mentioned include making licensing simple for end-users and support teams, as well as insights, automation, and efficiency.

1. David Rowley
Chief Revenue Officer
FastSpring & Zentitle
An end-to-end software monetization platform

2. Housekeeping
Tips:
• Audio will be provided via the webinar URL
• You will not require an additional conference line
• This webinar will be recorded and available to watch on
demand following the live presentation
To Ask a Questions:
• Click on the floating Q&A toolbox on your screen

3. • Thousands of software companies
• 200+ regions
• 7+ million transactions powered by FastSpring every year
BROUGHT TO YOU BY
FastSpring is the trusted full-service ecommerce partner for companies that sell software around the
world. With FastSpring’s full-service ecommerce solution, you can sell more, compete big, and stay
lean. Founded in 2005, FastSpring is a privately owned company headquartered in Santa Barbara with
offices in Nebraska and Amsterdam.

4. As the Director of the Pre-Sales & Implementation team at FastSpring, Adam and his
world-wide based team work closely with our clients to fully maximize the FastSpring
services. Adam has been involved with eCommerce on the development side of the
house since the late 90’s serving as Director of Engineering for a number of
eCommerce startups, and moving to the Solution Architecture roles about 10 years
ago. When he is not creating implementation solutions, you’ll probably find him on the
tennis court.
D I R E C T O R , P R E - S A L E S & I M P L E M E N T A T I O N
Adam Cohen

5. Why is subscription selling important?
• Digital Sales
• Buyer’s Journey
• Repeat Customers
• Subscriptions & License Management

6. Best Practices for Subscription Selling
• Global Ecommerce Solution
• Complete Subscription Management
• Entitlement Management
• Visibility and Insights

7. What does the FastSpring & Nalpeiron partnership
look like?
• Strong
• Complementary
• Technically sound for the future
• Available now!

8. As the Chief Revenue Officer, David has extensive experience in Cloud
and SaaS solutions, Enterprise Software, Big Data and Software
Licensing, across sales, marketing, business development, corporate
development, product management and international expansion.
Originally from Montreal, David has an Honors degree in Computer
Science from the University of Waterloo.
C H I E F R E V E N U E O F F I C E R , N A L P E I R O N
David Rowley

9. • A fully integrated cloud-based enterprise-class
entitlement management, licensing & analytics platform
• Agile, customer-focused company dedicated to this space
Founded in 2005, based in Palo Alto, CA
• Makes licensing drop-dead simple for your end-users &
your support team
• Desktop, Server, SaaS, Mobile and Embedded/IoT
• 100m+ activations, 99.9%+ SLA
• Get up and running in days not months
Modern Cloud-Based Software
Monetization

10. • A fully hosted “out of the box”
integration
• Allows you to get up and running in
minutes
• And for your customers…
From Purchase to Activation in less than 10
Seconds!
FastSpring + Zentitle: Friction-Free
Licensing

11. Sample Zentitle Customers

12. Common Pain Points – What Are Yours?
• Frustrations with existing platform, vendor or maintaining
homegrown
• Major customer frustrations / high support costs
• Moving to subscription-based and other models
• Need more visibility into where licenses are activated
• Inability to rescind rights, non-payment, revenue leakage
• Need greater automation / integration / operational
efficiency
• Need better support for resellers and distributors
• Looking for more insight into usage

13. • Makes licensing drop-dead simple for your end-users
• Windows, MacOS, Linux, ARM, Android, SaaS,
FreeBSD, QNX, ...
• Dynamic entitlements, full array of licensing models
• Full online and offline support, dark sites
• Easy client-side and ERP/CRM/Ecommerce integration
• End-user portal, channel partner support
• Integrated analytics
The Zentitle Advantage

14. ZENTITLE CLOUD
Zentitle’s Dynamic Entitlements
APP
NSL LIB
SECURE CACHE
CRM / ERP / ECOMMERCE
DEVICE
HTTP(S) / 256-Bit AES
“LC-XXXX-XXXX-XXXX-XXXX”
UI

15. ZENTITLE CLOUD
Zentitle’s Dynamic Entitlements
APP
NSL LIB
SECURE CACHE
CRM / ERP / ECOMMERCE
DEVICE
UI
HTTP(S) / 256-Bit AES
Username / Password

16. FastSpring + Zentitle

17. • License key or Account-based (username/password)
• Perpetual & Subscription (Annual, Monthly, …)
• Built-in Trial Management
• Enforce Maintenance Contracts
• Date-based, Version-based, Overdraft
• Floating / Concurrent
• Feature-based, Floating Feature-based
• Application Agility / User-Defined Fields
• Element Pools, Tokens / Consumption
• Virtual Machine Support / Detection / Anti-Cloning
Monetization and Licensing Models

18. • Full-functionality, time-limited trial of entire platform
– 30 days at no charge
• With Zentitle, you can get your proof-of-concept running in a couple of days!
• Extensive documentation, tutorials, videos, sample code
• Full customer support assistance during
evaluation / proof-of-concept projects
Technical Evaluation / Proof of Concept

19. +
World-Class Licensing World-Class Ecommerce
“World-Class Software Monetization For
Software Vendors”
=

20. • All channels
• Advanced checkout functionality
• Full Subsciption Management Lifestyle
– Dunning
– Rebills
– Failed Payments
• Localization
• MOR Model
• Global Compliance
– PSD2/SCA, CCPA, GDPR
How does FastSpring help companies sell through
subscription?

21. • Beyond the platform
• Award-winning service
• Clients are partners
FastSpring’s Partnership Approach

22. FastSpring & Zentitle Solution
• Available now as a complete solution
• Full subscription lifecycle – trials, new
purchases, renewals, upgrades, prorations,
cancellations
• International support – currencies, languages,
payment methods
• Dunning, VAT/tax and compliance issues.

23. Q&A