What Wine Importers want from WIne Producers in terms of sales support. How image is important. Their need for pictures, labels, shelf talkers and tech sheet rarely available in the right format by Wineries all over the world.
The work will focus on a Wine and Golf Resort Project located in the municipality of Campofiorito,
south of Palermo. The idea comes from the Calatrasi Group, a big Sicilian wine company with a
tradition lasting over a century. The Calatrasi’s intent is to develop an high-level resort located near
the wine producing areas and able to create a network connected to the wine and food productions and golf-tourism. The elements composing the resort are the hotel, a golf-course, luxury residential units, a “wine village” with food and entertainment facilities. The Business Plan had been carried out by a group of MTM 6 students in cooperation with the consultancy R&D Hospitality.
The work will focus on a Wine and Golf Resort Project located in the municipality of Campofiorito,
south of Palermo. The idea comes from the Calatrasi Group, a big Sicilian wine company with a
tradition lasting over a century. The Calatrasi’s intent is to develop an high-level resort located near
the wine producing areas and able to create a network connected to the wine and food productions and golf-tourism. The elements composing the resort are the hotel, a golf-course, luxury residential units, a “wine village” with food and entertainment facilities. The Business Plan had been carried out by a group of MTM 6 students in cooperation with the consultancy R&D Hospitality.
Concept For Wine Business In Hungary Finalelena_ferrero
Presentazione che ha vinto il secondo premio durante l\'IP week(Intensive Program) alla Pirkanmaan University of Aplied Sciences,durante il mio Erasmus in Finlandia.
In 2014 we joined a number of like minded Associates and formed the Navigate China Wine Intelligence Division. Each of our team have/do live in China (myself the least only 6 years), speak fluent Mandarin as a minimum and have worked in the wine trade extensively since 2004. My role helping clients like Pernod-Ricard, Penfolds, and Moet and Chandon was focused on helping developing the optimum positioning in the minds of the target consumers. Other teams members have come from extensive trade marketing backgrounds, yet others with a wealth of alcoholic drinks consumer and trade research experience. We've developed a proprietary market entry process we call Vinibrand but are happy to customise our approach to your needs. If anything the presentation may give you some new ideas about the wine market in China. Enjoy
Concept For Wine Business In Hungary Finalelena_ferrero
Presentazione che ha vinto il secondo premio durante l\'IP week(Intensive Program) alla Pirkanmaan University of Aplied Sciences,durante il mio Erasmus in Finlandia.
In 2014 we joined a number of like minded Associates and formed the Navigate China Wine Intelligence Division. Each of our team have/do live in China (myself the least only 6 years), speak fluent Mandarin as a minimum and have worked in the wine trade extensively since 2004. My role helping clients like Pernod-Ricard, Penfolds, and Moet and Chandon was focused on helping developing the optimum positioning in the minds of the target consumers. Other teams members have come from extensive trade marketing backgrounds, yet others with a wealth of alcoholic drinks consumer and trade research experience. We've developed a proprietary market entry process we call Vinibrand but are happy to customise our approach to your needs. If anything the presentation may give you some new ideas about the wine market in China. Enjoy
Check our Pre-Wedding Photos in Vienna, we have been working in the wedding photography industry for 10+ years and I took part in over 200 weddings.
Know more: http://www.birtaphoto.com/wedding/love-gallery/
30 Lessons for Marketing Italian BrandsRobert Joseph
Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.
DAf traveled to China to learn about the Chinese wine market, in particular, its imports sector. Here is an introduction to some key takeaways for international wine brands looking to export to China. Special thanks to Cristián Zuleta, José González and Rodrigo Jackson for their invaluable insights.
Wine drinkers - Brandwatch consumer insights reporting - march 2018Vin & Société
Etude Brandwatch / Vin & Société présentée à l'occasion de la 6e édition du Vinocamp Paris, le 5 mars 2018
Quelles sont les conversations autour du vin en Europe ? Qui sont les consommateurs et leurs habitudes de consommation ? Quelles sont les différences et similitudes d'un pays à l'autre ? Quels sont les défis et opportunités soulevés par cette étude pour le monde du vin ?
We meant to get this gigantic presentation* out on our two year anniversary of being in business. It is a combination of the things we are most proud of contributing to the wine industry from VinTank, a few projects we are very excited about, and predictions about wine and tech in 2011. Enjoy and please share. We are really looking forward to hearing your comments.
*apologies about the giant size of the file - we just like images so much . . .
China's Wine and Spirits report by daxue consulting X SopexaDaxue Consulting
At over 311 billion USD in size, China’s alcohol market is growing and at a new stage of evolution. Gen Z and women are growing demographics and are shifting the drinking culture from the dominant domestic Baijiu to wine and imported spirits. This report created in collaboration with Sopexa, an international F&B communications agency, goes in depth on spirits, which make up 47.8% of China’s alcohol revenue, and wine, which is 8.2% of the alcohol market revenue.
Key stats on China’s wine and spirit market:
- France is the top alcohol exporter to China, making 31% of imported alcohol value in the first half of 2022
- Brandy is the largest imported spirit in China, making 68% of the imported spirits market in 2021
- 94% of Chinese survey respondents in 2020 reported drinking red wine in the last year
- China’s domestic wine production is on the decrease, falling at a CAGR of -18* from 2016 to 2020
- Tequila is experiencing the highest growth among liquor imports, with a 66% import volume increase from 2020 to 2021.
- Besides Baijiu, Vodka is the most consumed liquor, with Absolut Vodka being the top brand, at 53% Vodka market share.
What you can learn from the report:
- How foreign brands localize to the Chinese wine market while keeping a foreign identity
- How the lockdowns have impacted China’s alcohol consumption and drinking habits
- According to our social listening, at what occasions do Chinese consumers drink wine and spirits
- What are the drivers for Chinese to consume wine and spirits
- What countries are rising in favor as importers, and which are facing challenges
- How wine and spirits brands should market their products in China
Best Practices in Wine Tourism - Presentation from London Wine Fair, 4th May ...Tatiana Livesey
Winerist, the leader in Wine & Food Tourism, conducted a survey with 500+ wineries from around world to assess the state of Wine Tourism at a global level.
We also looked at how wineries use Social Media and Online Technology in the 21st century.
What are the differences between the Old World and the New World? How can wineries use Wine Tourism & Social Media to increase direct to consumer sales?
Napa Technology Seminar: Increasing Profits With Wines By The GlassAngelsmith, Inc.
For any restaurant or retailer who sells wines by the glass, squeezing out profit on each wine bottle is critical to success. This presentation is great for food and beverage managers who are responsible for profit and loss. This slide presentation on increasing wine profit provides tips and how tos to achieve maximum value out of each bottle.
YouTube e' oggi il secondo motore di ricerca al mondo dopo Google. Ecco alcuni numeri aggiornati. Opportunita' da non perdere per il content marketing visivo del vino italiano
Facebook per Aziende vitivinicole. Cosa fare e cosa non fare per conquistare visibilita' e followers. La seconda parte dopo la simpatia comunicataci dai Produttori che hanno letto la prima parte
Una ricerca condotta su quasi 300 Importatori in diversi Paesi del mondo. Cosa vogliono dalla comunicazione web dei produttori di vino, i giudizi sulle Cantine italiane, siamo piu' bravi in Europa o in Australia, Cile, USA? Bicchiere mezzo pieno per l'Italia ma non basta essere ottimisti, bisogna anche fare presto!
Vini biologici e vini senza solforosa. E? arrivata la normativa. Cento Vigne Italia intervista Claudio Carnemolla, Presidente di FederBio, la Federazione italiana per l'agricoltura biologica
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
1. It is not the strongest species to survive,neither the most
intellegent, but the species that can better adapt to time
changes
2. A MARKET RESEARCH MADE WITH 276 WINE IMPORTERS WORLDWIDE
WHAT IMPORTERS WANT
WHAT WINE IMPORTERS THINK ABOUT COMMUNICATION MADE BY WINERIES
3. Who we are .
Italy Fine Wines is the first Guide for quality
Italian wines of the web era. It’s in full
colors, in English, online, always updated
and it’s sent to over 20.000 Wine Importers
and Press in 140 Countries.
Italian wine excellences, hidden gems, indigenous varieties,
presented for the first time through an highly emotional
format.
Information belongs to web and it is not enough to be there. A first class
communication is required to emerge form the ocean of information that every
day reaches your Clients
4. ABOUT
We asked 276 Wine Importers in Germany, Scandinavia, Canada, USA, China, Japan, UK and
other Countries what they think about communication made by Wine Producers on the web.
Why they need a lot of sales tools such as pictures, logos, labels, tech sheets and shelf talkers in
formats they can download and adapt easily.
The interview
5. Language.
Wine Producers with a web site in English get
attention than sites in local language only
x1
Local language
five times
x
5
English
better
10. Text or Image?
Pages with only text are viewed for ‘x’ seconds. The same
content expressed with images get viewed 7 times longer
7 times
Text+image
text
+7
12. 71%
Less than 20% of
Importers attend wine
shows in Europe.
71% of Importers use internet
to find information about new
Wine Producers to acquire in their
Portfolio
-20%
13. Judgments .
83%
of Importers believe that web sites of Italian Producers are
less atractive than other Countries
17. Made in Italy, oh Yes
Considering the wine history of a certain Country, the contribution of terroir and
‘Made in:’ from which Country would you add Wineries in your Portfolio?
(choose only one Country)
40
38
35
30
27
25
20
14
15
12
10
6
3
5
0
FRANCIA
ITALIA
SPAGNA
STATI UNITI
AUSTRALIA
CILE
18. Too expensive?
From which Country the export prices are exaggerated? ( choose only one Country)
60
56
50
40
30
20
13
12
9
10
6
4
0
FRANCIA
ITALIA
SPAGNA
STATI UNITI
AUSTRALIA
CILE
19. toPos or not to Pos
How important are POS ( point of sales, tech sheets, etc) to support your sales?
Not important
[PERCENTUALE]
Important
enough
[PERCENTUALE
Very
important
[PERCENTUALE
]
20. Why no Pos?
You believe that POS are not important. Why?
They are poor
[PERCENT
UALE]
They are not
editable
[PERCENTUAL
E]
They are not
in my
language
[PERCENTUAL
E]
21. Shelf Talk Talk
How important for your Company are the Shelf Talkers provided by Wineries?
Not important
[PERCENTUALE]
Important
enough
[PERCENTUALE]
Very important
[PERCENTUALE]
22. Communication, yes or not?
From the Wineries in which Country you receive the best support?
34
35
30
25
20
22
19
17
15
8
10
5
0
0
FRANCIA
ITALIA
SPAGNA
STATI UNITI
AUSTRALIA
CILE
23. Ciao!
ItalyFineWines
Via Carlo Jussi 145-d
40068 San Lazzaro di Savena
BO-Italy
contact info
Phone: +39 340 8111852
Fax: +39 051 6252352
Email:
redazione@italyfinewines.com
Web: www.italyfinewines.com
Gian Piero Staffa