best digital marketing concepts best digital marketing practical knowledge

1. What Is SEO?
The process of refining your website using
1.On page SEO – To work on website.
2.Off page SEO – To work outside the website .

2. Key players of SEO
1.The searcher or audience – The people who are looking or security for
your products and services.
2.The website owner – Its goal is to optimize the website.
3.The search engines – Its goal is to index the website understand what
the website is about and make available to searches with best results

3. Benefits of SEO
1.For b2b & b2c is the best source of leads.
2.SEO leads with better user experience maximize.
3.SEO leads gives higher conversion rate.
4.Closer ratio is high in SEO leads.
5.SEO is best for local business.

4. What is SERP?
• A search engine result page (SERP) is the list of results that a search
engine returns in response to a specific word or phrase query.
Example organic result & paid result.

5. Process of SEO

6. Types Of SEO

7. What is on-page SEO
On-page SEO is the process of optimizing the structure and content of
the web page . Its helps in making and SEO and user friendly website.
The ultimate goal of On-page SEO is to help in crawling and indexing
your website.

8. What is off-page SEO
• Any activity or efforts taken outside of a website to improve its search
engine ranking

9. On-Page SEO B/W Off-Page

10. On-Page and Off-page Activities

11. Social media markeing(SMM)

12. Social media optimization(SMO)

13. Content marketing

14. Ways Of Optimising Your Website

15. Benefits Of Email Marketing

16. How Affiliate marketing works?

17. Google Ads

18. How Google Analytics Works?

19. How google my business works?

20. Facebook Marketing

21. Instagram marketing

22. Youtube marketing