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Expanding
Your Campus Brand Through
Engaged Learning
Today’s Objectives
Discuss strategies to improve your
employment brand and recruiting at UF
Highlight ways to incorporate experiential
learning elements into your recruiting
strategy
Suggestions to connect with campus
partners and target populations
Candidates
Wants & Needs
• Open Honest Dialogue
• Potential for 
Growth/Advancement
• Flexible Hours
• Learn Skills & Gain 
Knowledge
• Work that Matters
• Fair & Ethical Supervision
Millennials
Want
• Obtain skills needed to pursue 
chosen career” (90%) 
• Acquire a well‐rounded general 
educa on” (81%) 
• Develop an in depth understanding 
of a specific field of study” (79%)  
• “Establish social networks that will 
help further my career ( 73%) 
UF
Students
Want
Students in the Research University Survey, 2013
Wants & Needs
• Awareness of Industry 
• Skills (technical and soft)
• Ability to communicate 
skills and knowledge 
• Ability to demonstrate skills 
and knowledge
Candidates
Need
Needs & Wants
Bridge the Gap
Experiential Education
is a philosophy in which educators
purposefully engage with learners in direct
experience and focused reflection to
increase knowledge, develop skills, clarify
values, and develop people's capacity to
contribute to their communities.
Career
Readiness
Classroom
Knowledge
Experiential
Education
Professional
Development
Competency
Development
Experiential Education
Cooperative 
Education
Community 
Service
Projets
Internship Practicum Mentoring
Job 
Shadowing
Service 
Learning
Lab 
Experience
Gator
CareerLink
Recruitment
Site
Social
Media
Job Postings
Information
Sessions
Training &
Onboarding
Infuse it
Academic & College Units
• Seminar or Capstone Courses
• Career Nights, Fairs or Industry Education Events
Student Organizations
• Professional or College Councils
• Service or Recreational
• Cultural
Collaborations
Campus Units
• Center for Leadership and Service
• Multicultural and Diversity Affairs
• Veterans Success Center
Special Populations
• Teaching Assistants
• UF Online, EDGE
• Innovation Academy, PACE, Machen Florida
Opportunity Scholars
Collaborations
Career Resource Center
• In person and Virtual Career Fairs
• Employer2Student Programs
• Careers In . . . .
• Pre Career Showcase Workshops
• Employer Resume Critique
• Employer Mock Interviews
• Customized College Workshops
• Gator Shadow Day
Collaborations
References
• Felicia, Patrick (2011). Handbook of Research on Improving 
Learning and Motivation. p. 1003.ISBN 1609604962.
• http://www.aee.org/what‐is‐ee
• 3 things millennials want in a career ( hint: it's not more money) 
Adam Miller March 26, 2015http://fortune.com/2015/03/26/3‐
things‐millennials‐want‐in‐a‐career‐hint‐its‐not‐more‐money/
• UF SERU 2013 Executive Summary
• PwC’s millennials at Work Study
Expanding Your Campus Brand through Engaged Learning - Nadene Reynolds

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