Closing Statement

1. University of Florida
Employer Retreat
Waves of Change,
Oceans of Opportunity
July 10, 2015
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3. Overview
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4. Topics
 Keep Up With The Change
- Testimonial
 Know Your Audience
- Millennials / Generation Z
- University of Florida population
 Invest
- Right People
- Right Resources
- Right Events: Balance Owned events & Campus events
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5. My Testimonial
My testimonial:
 Differences
oFaculty
oStudents
oCampus Culture
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Change is Guaranteed:
o Degree Requirements
o Students
Must Do’s (& Review):
o Be flexible! Adapt to evolving
environment of college and
technology
o Define your Recruiting Vision
o Develop an ongoing Campus
Strategy
o Recognize EVP

6. Finding the Sweet Spot
Employer Value Proposition
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Preferences
Why people choose an
IDEAL employer
Associations
What your key audience
ASSOCIATES with your
company
Employee Experience
The strengths of your company as
PERCEIVED by high performing
employees
EVP

7. Topics
 Keep Up With The Change
- Testimonial
 Know Your Audience
- Millennials / Generation Z
- University of Florida population
 Invest
- Right People
- Right Resources
- Right Events: Balance Owned events & Campus events
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8. Know Your Audience
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The World is Changing
Source: Universum

9. Know Your Audience
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Source: Website; NACE 2015

10. Know Your Audience
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Source: Ryan Jenkins, GenZ
72%
WANT THE RIGHT TO
DESIGN THEIR OWN
MAJORS
52%
STATE THAT HONESTY
IS THE MOST
IMPORTANT QUALITY
FOR A GOOD LEADER
Aspiration… Values…
75%
VISIT A SOCIAL MEDIA
SITE DAILY
Digital Driven…

11. Know Your Audience
Student Profile
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Source: Universum

12. Know Your Audience
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Source: Universum

13. Know Your Audience
Data Example
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Source: Universum
Students Top Preferences
Professional Training & Development
Respect for its People
Leadership Opportunities
Leaders Who Support My Development
Secure Employment
High Future Earnings
Inspiring Management
Friendly Work Environment
Variety of Assignments
Enable integration of personal interests into schedule

14. Know Your Audience
Data Example
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Source: Universum
Students Most Used Communication Channels re: Employers

15. Know Your Audience
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The Career Community

16. In Summary…
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17. Topics
 Keep Up With The Change
- Testimonial
 Know Your Audience
- Millennials / Generation Z
- University of Florida population
 Invest
- Right Team & Resources
- Right Events: Balance Owned events & Campus events
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18. Right Team
 Campus Team members should
authentically represent your culture
 Best if aligned with departments you are
hiring for
 Helpers:
- Alumni
- Millennials
- Diversity
- Ambassadors
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19. Right Resources
Company Mission
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Job & Benefits Description Giveaways

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21. Connect with the Audience
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22. Right Events
 Company Sponsored Events
- Info Sessions
- Classroom Presentations
- Leadership Programs
- Organizations
 Leverage the CRC Infrastructure
- Career Showcase
- Employer 2Student Programs
- Mentoring
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23. And remember….
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