Ralph Paglia will showcase how GM dealers can implement social media marketing and reputation management strategies to increase sales and profits. Dealers will learn how to measure performance, create competitive advantages, and use customer engagement models to supplement traditional advertising. Paglia will provide step-by-step guides to help dealers set up social media presences to engage customers and employees.
General Motors SFE Social Media Marketing Webinar Presentation by Ralph PagliaRalph Paglia
On Friday November 6, 2009 Ralph Paglia facilitated a national GM webinar on Social Media Marketing and Reputation Management Best Practices for Car Dealers. The presentation was prepared and delivered under contract, and as requested by the General Motors Standards For Excellence (SFE) Dealer Facilitators Team... Ralph Paglia has previously trained General Motors SFE Dealer Facilitators on Internet Sales Management and Digital Marketing best practices in 2006 and 2007.
General Motors SFE Presentation about Social Media Marketing for DealersRalph Paglia
Ralph Paglia will showcase how GM dealers can implement social media marketing strategies to increase sales and profits. Dealers can measure performance and track results from customer engagement models that are more effective than traditional advertising. Tactical blueprints make it easy to use a combination of dealer-sponsored online communities that are automatically updated daily using GM assets. By engaging employees within an online community and syndicating content to popular social media sites, dealers can create a powerful social network to generate real sales.
Digital Dealer Conference 7; Social Marketing and Reputation Management Prese...Ralph Paglia
UPDATED: This is an updated and revised version of the presentation I used at the 7th Digital Dealer Conference in Nashville, TN on November 3, 2009 for the Tuesday AM General Session. I have added comments, explanations and 5 additional topic introduction slides so that the presentation makes more sense when viewed without me there to explain (RP). The subject is "Social Marketing and Reputation Management for Car Dealers" and the slides outline a strategy and several tactics I have used in multiple dealership implementations. The PPT file also uses a case study format and several app and website screenshots to illustrate... Some examples being a dialogue between my ADP Digital Marketing team, consumers and people at the dealerships who are our clients. Near the end of the demo is a slide with 10 links to existing dealership sponsored "Automotive Communities" that ADP uses in our SM/RM implementations as the "Hub" of a Hub and Spoke strategy to connect and syndicate content from a central online social network built for the dealership to over 100 popular social networks and User Generated Content (UGC) type Web 2.0 sites... You can learn more by joing the communities at http://www.ADMPC.com and http://www.AutomotiveSocial.com and the ADP official community for this topic at http://www.ADPsocial.com . Please follow us on twitter at http://twitter.com/AutoSocial and my own account http://twitter.com/RalphPaglia
Digital Dealer7 Social Marketing Movies V4Ralph Paglia
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented social media strategies to engage customers and build competitive advantages. They will receive online access to step-by-step tactics and case studies showing how dealerships have created automated social media networks to generate sales leads and foster customer loyalty.
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented these strategies, how to measure performance, and will receive online access to step-by-step tactics. These include using a combination of dealer-controlled websites, OEM assets, employee participation, and customer engagement to create an automated social media presence across multiple networks.
7th Digital Dealer Conference - General Session on Social Marketing and Reput...Ralph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. http://AutoCon2012.com
Ralph Paglia's presentation used on Tuesday AM during General Session. And, Phil wants those sunglasses back! This PPTX file from the 7th Digital Dealer Conference was used to facilitate the Tuesday General Session on Social Marketing and Reputation Management.
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
General Motors SFE Social Media Marketing Webinar Presentation by Ralph PagliaRalph Paglia
On Friday November 6, 2009 Ralph Paglia facilitated a national GM webinar on Social Media Marketing and Reputation Management Best Practices for Car Dealers. The presentation was prepared and delivered under contract, and as requested by the General Motors Standards For Excellence (SFE) Dealer Facilitators Team... Ralph Paglia has previously trained General Motors SFE Dealer Facilitators on Internet Sales Management and Digital Marketing best practices in 2006 and 2007.
General Motors SFE Presentation about Social Media Marketing for DealersRalph Paglia
Ralph Paglia will showcase how GM dealers can implement social media marketing strategies to increase sales and profits. Dealers can measure performance and track results from customer engagement models that are more effective than traditional advertising. Tactical blueprints make it easy to use a combination of dealer-sponsored online communities that are automatically updated daily using GM assets. By engaging employees within an online community and syndicating content to popular social media sites, dealers can create a powerful social network to generate real sales.
Digital Dealer Conference 7; Social Marketing and Reputation Management Prese...Ralph Paglia
UPDATED: This is an updated and revised version of the presentation I used at the 7th Digital Dealer Conference in Nashville, TN on November 3, 2009 for the Tuesday AM General Session. I have added comments, explanations and 5 additional topic introduction slides so that the presentation makes more sense when viewed without me there to explain (RP). The subject is "Social Marketing and Reputation Management for Car Dealers" and the slides outline a strategy and several tactics I have used in multiple dealership implementations. The PPT file also uses a case study format and several app and website screenshots to illustrate... Some examples being a dialogue between my ADP Digital Marketing team, consumers and people at the dealerships who are our clients. Near the end of the demo is a slide with 10 links to existing dealership sponsored "Automotive Communities" that ADP uses in our SM/RM implementations as the "Hub" of a Hub and Spoke strategy to connect and syndicate content from a central online social network built for the dealership to over 100 popular social networks and User Generated Content (UGC) type Web 2.0 sites... You can learn more by joing the communities at http://www.ADMPC.com and http://www.AutomotiveSocial.com and the ADP official community for this topic at http://www.ADPsocial.com . Please follow us on twitter at http://twitter.com/AutoSocial and my own account http://twitter.com/RalphPaglia
Digital Dealer7 Social Marketing Movies V4Ralph Paglia
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented social media strategies to engage customers and build competitive advantages. They will receive online access to step-by-step tactics and case studies showing how dealerships have created automated social media networks to generate sales leads and foster customer loyalty.
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented these strategies, how to measure performance, and will receive online access to step-by-step tactics. These include using a combination of dealer-controlled websites, OEM assets, employee participation, and customer engagement to create an automated social media presence across multiple networks.
7th Digital Dealer Conference - General Session on Social Marketing and Reput...Ralph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. http://AutoCon2012.com
Ralph Paglia's presentation used on Tuesday AM during General Session. And, Phil wants those sunglasses back! This PPTX file from the 7th Digital Dealer Conference was used to facilitate the Tuesday General Session on Social Marketing and Reputation Management.
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
Toyota kc region dealer summit presentationRalph Paglia
Ralph Paglia presented at a Toyota dealer summit on digital marketing and internet sales challenges. He discussed how 5 Toyota dealers in the Kansas City region stood out for better website content marketing and higher website visitor to contact conversion rates. Paglia also covered how setting up social media sharing and online reviews can help dealers, and the importance of lead management practices like direct phone contact and follow up to increase sales closing ratios from internet leads. He emphasized that increasing closing ratios requires more than just timely response, but showing genuine interest in customers and their needs.
Dealership Websites; One Is Not Enough! by Ralph PagliaRalph Paglia
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing costs. The document concludes that multiple targeted websites and landing pages are far more cost-effective for converting visitors to calls and sales than traditional advertising methods.
Building Your Personal or Your Dealership’s Online Brand & Digital Empire Thr...Turbo Marketing Solutions
With 79% and more of North Americans on Facebook and spending an average of 5.6 hours every day on social media, can your dealership move more metal using social media marketing?
The answer is a huge resounding YES, and in this video, I want to show you how. I don’t think a day goes by where we don’t get a dealer asking us if you can really sell more cars, trucks, crossovers, and SUVs by investing time and energy nurturing social media channels.
----------
***Learn How To Build Your Online Brand and Digital Empire With This FREE TRAINING:
https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap
----------
I understand the question. You are already spending 12 hours a day at the dealership managing people, technology, problems, customers, incentives and financing, all that while trying to increase your sales.
Time is a luxury you don’t have. You need results!
Traditional medias are just not giving you the traction they used to. Search engine marketing is now costing an arm and a leg because every one of your competitors is bidding for the same automotive related keywords. Now to make matters worst, every time you try to have a conversation about tackling social media marketing there always seem to be a new platform rising in popularity or another one dying.
Where should you put your efforts and resources to make sure you’re not missing the boat? All you want to do is sell more vehicles. So what should you do? Obviously, we’re not going to be able to discuss at length and depth all the countless possibilities of social media marketing for car dealers.
But I do want to bring you on a quick journey that will hopefully provide you with a bird’s eye view of the plan you should thrive to have in place over the next 30 days. At the end of the video, you should have a pretty clear vision of how everything connects and works together.
Let’s get started!
--------
Learn How To Build Your Online Brand and Digital Empire With This FREE TRAINING:
https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap
Gas Station Door Step is a startup company that aims to increase safety, convenience and decrease credit card fraud by delivering fuel directly to customers' homes or locations. The company was founded by Madison Wentworth based on her experiences with safety concerns at gas stations and credit card fraud. Gas Station Door Step will use a fleet of tanker trucks to deliver fuel at a small markup directly to customers, saving them time and hassle. The company's goals are to expand to three cities within a year and sign additional fuel contracts to serve more customer needs.
This document introduces the Auto Payment Finder program which converts vehicle prices to monthly payments and syndicates them across websites to generate credit applications and phone calls for dealerships. Testimonials from dealerships discuss generating hundreds of applications and calls per month and selling dozens of vehicles at a profit. The cost of the program is $93 per day.
The document describes MyStar, a personal assistance service that car dealerships can provide to customers. It allows customers to call or text for help with any request like travel plans, product recommendations, or emergency assistance. The service aims to increase customer retention and generate profits for dealerships through add-on package sales, marketing campaigns, and commissions.
Social ReputationManagement forRestaurantsCharlie Shin
This document discusses the importance of social media and online reviews for local businesses. It emphasizes that consumers now do extensive online research and make purchasing decisions based on what they find about a business' reputation and reviews. The document promotes social reputation management services that monitor online listings and reviews and help businesses engage customers and respond to feedback to improve their online presence and reputation.
Executive briefing and Marketing department action with details of campaign results, A/b Testing and adjustments to under preforming portions of the social media presence.
Ralph Paglia will present on implementing social media marketing and reputation management strategies for automotive dealerships. Attendees will learn how actual dealership case studies have used social media to increase sales and profits through customer engagement, and will receive blueprints to create an automated social media presence across multiple platforms. The strategies focus on building an online community for the dealership using free and low-cost tools to engage customers and employees.
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented social media strategies to engage customers and build competitive advantages. They will receive blueprints to create a social media system combining websites, databases, social networks and employees to leverage popular sites into an automated marketing and reputation management network.
Ralph Paglia will present on using social media marketing and reputation management strategies to gain competitive advantages. Attendees will learn how actual dealerships have implemented these strategies to increase sales and profits. They will receive online access to step-by-step tactics and blueprints to engage customers through social networks like Facebook and Twitter and syndicate content to build an automated social marketing system. The goal is to generate real sales and profits through customer engagement rather than conventional advertising alone.
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
Automotive Social Media Marketing Presentation from 2010 NADA ConventionRalph Paglia
This is the Automotive Social Media Marketing, Online Reputation Management, Internet Reputation Management, and Car Dealer Reputation Management Presentation from Ralph Paglia's workshops at the 2010 NADA Convention in Orlando, FL... Learn more about automotive social media and how car dealers can successfully leverage this channel to achieve their marketing, communication and customer relationship management (CRM) objectives at http://www.ADPsocial.com/ and check out the official site at http://www.SocialDealer.BZ
The document discusses strategies for digital marketing and social media marketing for car dealerships. It provides examples of how dealerships like Ancira Auto Group have successfully used social media platforms like Facebook, Twitter, and DealerRater to engage customers, monitor brand reputation, and increase sales. It outlines key elements of a digital marketing strategy like developing content, maximizing impressions and traffic, customer engagement, lead management processes, and showroom optimization.
Car Dealer Internet Battle Plan Strategy - Content, Impressions, Traffic, Int...Social Media Marketing
Ralph Paglia's Car Dealer Internet Battle Plan Strategy focuses on 6 key elements;
1. Social Media Based Content
2. Advertising Impressions
3. Traffic to Destination Sites
4. Interaction and Engagement with Consumers
5. Process for Lead Management
6. Sales Process for Showroom Conversions
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
The document discusses the six elements of a digital marketing strategy for car dealers to achieve success online from 2010 to 2015. It outlines the elements as: achieving web omnipotence through widespread online content; maximizing targeted customer impressions; maximizing traffic to multiple websites; maximizing customer engagement on websites; consistent execution of lead management processes; and optimizing showroom reception to set the stage for sales. It provides examples of how Ancira Auto Group successfully implemented social media strategies.
The document discusses strategies for digital marketing and social media marketing for car dealerships. It provides examples of how dealerships like Ancira Auto Group have built online communities and social media presences to engage customers, monitor conversations, and improve their reputation. It also discusses how platforms like DealerRater can help dealers syndicate reviews and certify that they prioritize customer service. The key aspects of an effective digital marketing strategy outlined are content creation, driving traffic and engagement across social networks, and monitoring what customers say online.
Toyota Kansas City Region Dealer Summit - 2010Ralph Paglia
Presentation delivered by Ralph Paglia top over 140 dealers who attended the Toyota Kansas City Region Dealer Summit in January 2010. To learn more about Automotive Digital Marketing, please visit my professional community online at http://www.automotivedigitalmarketing.com/
The document discusses the fundamentals of digital marketing for car dealerships. It emphasizes the importance of understanding foundation elements to achieve victory in online battles for awareness, traffic, sales opportunities, and market share from 2010 to 2015. Comprehension of core principles is essential for dealership success. The document then provides details on developing a digital marketing strategy and battle plan with six elements: content, impressions, traffic, engagement, process, and sales.
Brickell motors integrated social media marketingRalph Paglia
Brickell Motors uses social media to attract customers and reduce marketing costs. They generate website traffic and leads at lower costs than traditional advertising, convert social media leads into sales, build their customer database, and improve their online reputation. Sean and Mario will present Brickell Motors' social media strategy and how it has improved marketing, sales, service, and customer retention while reducing traditional advertising spending.
Digital dealer10integratedsocialmediamarketingv2Ralph Paglia
Integrated social media marketing can drive profitable business for car dealerships. This presentation will showcase case studies of successful social media initiatives from other dealerships. Attendees will learn how to create viral marketing campaigns using contests and rewards for customers sharing content. They will also learn how to use analytics, content syndication, article marketing and leveraging Facebook fans as a marketing database. The presentation provides tools for dealerships to promote themselves through social media.
Toyota kc region dealer summit presentationRalph Paglia
Ralph Paglia presented at a Toyota dealer summit on digital marketing and internet sales challenges. He discussed how 5 Toyota dealers in the Kansas City region stood out for better website content marketing and higher website visitor to contact conversion rates. Paglia also covered how setting up social media sharing and online reviews can help dealers, and the importance of lead management practices like direct phone contact and follow up to increase sales closing ratios from internet leads. He emphasized that increasing closing ratios requires more than just timely response, but showing genuine interest in customers and their needs.
Dealership Websites; One Is Not Enough! by Ralph PagliaRalph Paglia
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing costs. The document concludes that multiple targeted websites and landing pages are far more cost-effective for converting visitors to calls and sales than traditional advertising methods.
Building Your Personal or Your Dealership’s Online Brand & Digital Empire Thr...Turbo Marketing Solutions
With 79% and more of North Americans on Facebook and spending an average of 5.6 hours every day on social media, can your dealership move more metal using social media marketing?
The answer is a huge resounding YES, and in this video, I want to show you how. I don’t think a day goes by where we don’t get a dealer asking us if you can really sell more cars, trucks, crossovers, and SUVs by investing time and energy nurturing social media channels.
----------
***Learn How To Build Your Online Brand and Digital Empire With This FREE TRAINING:
https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap
----------
I understand the question. You are already spending 12 hours a day at the dealership managing people, technology, problems, customers, incentives and financing, all that while trying to increase your sales.
Time is a luxury you don’t have. You need results!
Traditional medias are just not giving you the traction they used to. Search engine marketing is now costing an arm and a leg because every one of your competitors is bidding for the same automotive related keywords. Now to make matters worst, every time you try to have a conversation about tackling social media marketing there always seem to be a new platform rising in popularity or another one dying.
Where should you put your efforts and resources to make sure you’re not missing the boat? All you want to do is sell more vehicles. So what should you do? Obviously, we’re not going to be able to discuss at length and depth all the countless possibilities of social media marketing for car dealers.
But I do want to bring you on a quick journey that will hopefully provide you with a bird’s eye view of the plan you should thrive to have in place over the next 30 days. At the end of the video, you should have a pretty clear vision of how everything connects and works together.
Let’s get started!
--------
Learn How To Build Your Online Brand and Digital Empire With This FREE TRAINING:
https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap
Gas Station Door Step is a startup company that aims to increase safety, convenience and decrease credit card fraud by delivering fuel directly to customers' homes or locations. The company was founded by Madison Wentworth based on her experiences with safety concerns at gas stations and credit card fraud. Gas Station Door Step will use a fleet of tanker trucks to deliver fuel at a small markup directly to customers, saving them time and hassle. The company's goals are to expand to three cities within a year and sign additional fuel contracts to serve more customer needs.
This document introduces the Auto Payment Finder program which converts vehicle prices to monthly payments and syndicates them across websites to generate credit applications and phone calls for dealerships. Testimonials from dealerships discuss generating hundreds of applications and calls per month and selling dozens of vehicles at a profit. The cost of the program is $93 per day.
The document describes MyStar, a personal assistance service that car dealerships can provide to customers. It allows customers to call or text for help with any request like travel plans, product recommendations, or emergency assistance. The service aims to increase customer retention and generate profits for dealerships through add-on package sales, marketing campaigns, and commissions.
Social ReputationManagement forRestaurantsCharlie Shin
This document discusses the importance of social media and online reviews for local businesses. It emphasizes that consumers now do extensive online research and make purchasing decisions based on what they find about a business' reputation and reviews. The document promotes social reputation management services that monitor online listings and reviews and help businesses engage customers and respond to feedback to improve their online presence and reputation.
Executive briefing and Marketing department action with details of campaign results, A/b Testing and adjustments to under preforming portions of the social media presence.
Ralph Paglia will present on implementing social media marketing and reputation management strategies for automotive dealerships. Attendees will learn how actual dealership case studies have used social media to increase sales and profits through customer engagement, and will receive blueprints to create an automated social media presence across multiple platforms. The strategies focus on building an online community for the dealership using free and low-cost tools to engage customers and employees.
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented social media strategies to engage customers and build competitive advantages. They will receive blueprints to create a social media system combining websites, databases, social networks and employees to leverage popular sites into an automated marketing and reputation management network.
Ralph Paglia will present on using social media marketing and reputation management strategies to gain competitive advantages. Attendees will learn how actual dealerships have implemented these strategies to increase sales and profits. They will receive online access to step-by-step tactics and blueprints to engage customers through social networks like Facebook and Twitter and syndicate content to build an automated social marketing system. The goal is to generate real sales and profits through customer engagement rather than conventional advertising alone.
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
Automotive Social Media Marketing Presentation from 2010 NADA ConventionRalph Paglia
This is the Automotive Social Media Marketing, Online Reputation Management, Internet Reputation Management, and Car Dealer Reputation Management Presentation from Ralph Paglia's workshops at the 2010 NADA Convention in Orlando, FL... Learn more about automotive social media and how car dealers can successfully leverage this channel to achieve their marketing, communication and customer relationship management (CRM) objectives at http://www.ADPsocial.com/ and check out the official site at http://www.SocialDealer.BZ
The document discusses strategies for digital marketing and social media marketing for car dealerships. It provides examples of how dealerships like Ancira Auto Group have successfully used social media platforms like Facebook, Twitter, and DealerRater to engage customers, monitor brand reputation, and increase sales. It outlines key elements of a digital marketing strategy like developing content, maximizing impressions and traffic, customer engagement, lead management processes, and showroom optimization.
Car Dealer Internet Battle Plan Strategy - Content, Impressions, Traffic, Int...Social Media Marketing
Ralph Paglia's Car Dealer Internet Battle Plan Strategy focuses on 6 key elements;
1. Social Media Based Content
2. Advertising Impressions
3. Traffic to Destination Sites
4. Interaction and Engagement with Consumers
5. Process for Lead Management
6. Sales Process for Showroom Conversions
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
The document discusses the six elements of a digital marketing strategy for car dealers to achieve success online from 2010 to 2015. It outlines the elements as: achieving web omnipotence through widespread online content; maximizing targeted customer impressions; maximizing traffic to multiple websites; maximizing customer engagement on websites; consistent execution of lead management processes; and optimizing showroom reception to set the stage for sales. It provides examples of how Ancira Auto Group successfully implemented social media strategies.
The document discusses strategies for digital marketing and social media marketing for car dealerships. It provides examples of how dealerships like Ancira Auto Group have built online communities and social media presences to engage customers, monitor conversations, and improve their reputation. It also discusses how platforms like DealerRater can help dealers syndicate reviews and certify that they prioritize customer service. The key aspects of an effective digital marketing strategy outlined are content creation, driving traffic and engagement across social networks, and monitoring what customers say online.
Toyota Kansas City Region Dealer Summit - 2010Ralph Paglia
Presentation delivered by Ralph Paglia top over 140 dealers who attended the Toyota Kansas City Region Dealer Summit in January 2010. To learn more about Automotive Digital Marketing, please visit my professional community online at http://www.automotivedigitalmarketing.com/
The document discusses the fundamentals of digital marketing for car dealerships. It emphasizes the importance of understanding foundation elements to achieve victory in online battles for awareness, traffic, sales opportunities, and market share from 2010 to 2015. Comprehension of core principles is essential for dealership success. The document then provides details on developing a digital marketing strategy and battle plan with six elements: content, impressions, traffic, engagement, process, and sales.
Brickell motors integrated social media marketingRalph Paglia
Brickell Motors uses social media to attract customers and reduce marketing costs. They generate website traffic and leads at lower costs than traditional advertising, convert social media leads into sales, build their customer database, and improve their online reputation. Sean and Mario will present Brickell Motors' social media strategy and how it has improved marketing, sales, service, and customer retention while reducing traditional advertising spending.
Digital dealer10integratedsocialmediamarketingv2Ralph Paglia
Integrated social media marketing can drive profitable business for car dealerships. This presentation will showcase case studies of successful social media initiatives from other dealerships. Attendees will learn how to create viral marketing campaigns using contests and rewards for customers sharing content. They will also learn how to use analytics, content syndication, article marketing and leveraging Facebook fans as a marketing database. The presentation provides tools for dealerships to promote themselves through social media.
Digital car dealer integrated social media marketingRalph Paglia
This document discusses strategies for integrated social media marketing for car dealers. It provides examples of actual case studies that produced measurable results for dealerships that implemented social media initiatives. Attendees will learn how to create viral marketing campaigns using contests and systems that reward customers for spreading word of the dealership. The use of platforms like Google Analytics, Facebook pages, Twitter campaigns, and leveraging Facebook fan bases as marketing databases will be demonstrated.
Integrated Social Media Marketing for Car Dealers showcases case studies of social media initiatives that produced measurable results for dealerships. Attendees will learn how to create viral marketing using contests and rewards for consumers spreading information. Online resources and handouts will provide tools for dealerships to promote themselves through social media platforms like Google Analytics, Facebook, Twitter, and leveraging Facebook fan bases as marketing databases. The presentation demonstrates how dealerships have integrated social media marketing into their strategies.
DOCS integrated social media marketing v3Ralph Paglia
This document discusses strategies for integrating social media marketing with traditional marketing approaches for car dealers. It provides examples of how dealers can coordinate social media platforms like Facebook, Twitter, and YouTube with email marketing, website content, events, and other offline channels. The document also outlines tools for measuring the effectiveness of integrated social media strategies and protecting a dealer's online reputation.
The ADP Digital Marketing team has been hired to provide social marketing and reputation management services to help auto dealerships grow business opportunities through social networks and online reputation management. The solution includes setting up dealer-sponsored online communities, integrating reputation data from sites like DealerRater, and syndicating content across various social media sites to drive traffic to dealer websites and communities. The total monthly cost for dealerships is $4,995 which covers setup, maintenance, and analytics reporting from ADP.
Digital Dealer 10; Integrated Social Media MarketingRalph Paglia
This document discusses strategies for integrating social media marketing with traditional marketing approaches for car dealerships. It provides examples of how dealerships can coordinate social media platforms like Facebook, Twitter, and YouTube with email marketing, website content, events, and other offline channels. The document also outlines tools for measuring the effectiveness of integrated social media marketing campaigns and exploring opportunities to generate leads and sales.
Digital Dealer Conference 10 Integrated Social Media MarketingRalph Paglia
Presentation by Ralph Paglia at the 10th Digital Dealer Conference titled "Integrated Social Media Marketing for Car Dealers". Was delivered live during the Orlando conference in April 2011 and then scheduled for webinar delivery on June 2, 2011 by Dealer Communications, Inc.
Similar to 116 gmsfe social-marketingmoviesv6 (20)
TrueCar received significant criticism from dealers and dealer associations starting in late 2011. In response, from January to April 2012 TrueCar made major changes to their business model and practices to address these concerns. Some key changes included overhauling their website to address regulatory compliance issues, changing how pricing data was displayed to provide more context, and reducing the data received from dealers to address misinformation. TrueCar felt these changes were necessary to ensure they were properly partnering with the auto industry.
The document summarizes the AutoConnections 2012 conference to be held September 5-8 at the Aria Resort & Casino in Las Vegas. The conference will focus on connecting automotive dealerships with technologies, strategies, and leaders to create new business outcomes. It will feature keynote speakers and workshops on topics like attracting employees, implementing business processes, using social media and mobile marketing, and strengthening a dealership's local presence. Attendees will learn strategies for measuring performance and leveraging relationships to increase sales and profits.
Ralph Paglia is the President of Automotive Media Partners and Chairman of the AutoConnections Conference and Exposition. He has over 30 years of experience in the automotive industry as a marketing practitioner, operations consultant, and thought leader. Paglia has written dozens of published articles and has consulted for major automakers and dealerships, helping them adopt digital marketing strategies over the past 15 years.
TrueCar will sponsor AutoCon 2012, the largest automotive industry conference, in September in Las Vegas. As title sponsor, TrueCar will sponsor meals and receptions, provide scholarships for attendees, and showcase their products. AutoCon 2012 aims to bring together over 12,000 automotive professionals online through networks like ADM and DealerELITE for speakers, workshops, and exhibits focused on automotive marketing strategies. It is produced by First Class Educators, an event planning company known for high quality automotive industry events.
Robin Cunningham, a faculty member of the NCM Institute, will be leading a benchmarking workshop at the AutoCon 2012 automotive conference to help auto dealers improve profitability through proven benchmarking processes. The workshop will teach attendees the top three areas of opportunity to enhance total dealership profits based on analyses of high-performing dealers. AutoCon 2012 aims to provide dealer principals with the latest best practices and technologies through various workshops and sessions to help them adapt to current industry changes.
This document provides techniques for automotive dealers to effectively utilize social media in 2011. It discusses establishing a social media mindset focused on conversation rather than constant selling. The document outlines best practices for Facebook, such as posting a variety of interesting, informed, involved, and in-business content. For Twitter, it recommends finding and starting conversations. It also stresses the importance of creating video and blog content to engage customers. The overall recommendation is to focus on listening to customers and engaging in conversations rather than constant broadcasting to build a strong social media strategy.
The document is a workbook for assessing social media strategies. It provides steps and worksheets to help users define objectives, determine where they are in the social media lifecycle, understand challenges, and monitor target audiences. The goals are to formulate a strategic social media plan by identifying goals, researching the competitive landscape and audience, aligning objectives to metrics, and gaining insights into audience behaviors. Completing the workbook activities helps create a effective strategic approach for social media.
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing spending. In conclusion, the document advocates that multiple targeted websites and landing pages are far more cost-effective for converting visitors to leads and sales than relying on a single all-purpose dealership website.
This document summarizes a Forrester Consulting report on how interactive marketers should rethink traditional approaches to campaign management. The report finds that interactive marketers struggle with customer data integration and generating insights across channels. It also finds that integrated campaign management is needed to provide a consistent customer experience. The report recommends that interactive marketers focus on real-time customer insights, integrated campaign management, and improved measurement and attribution of ROI across channels.
This document discusses different types of users on automotive social media platforms including creators who generate and share content, critics who comment and review content, collectors who follow brands and save media, joiners who participate in groups and discussions, spectators who passively view content, and inactives who have profiles but do not engage. It also mentions prioritizing online SEO tactics for these platforms.
This document presents a framework for estimating the prevalence of deceptive reviews in online review communities. It proposes using a machine learning classifier trained to detect deceptive reviews, along with estimates of the classifier's accuracy, within a generative model. The model is used to estimate deception rates in six major review sites like Expedia and Yelp, without requiring gold-standard human annotations. It finds deception rates vary significantly between sites, with sites having lower "signaling costs" for posting reviews generally showing higher estimated deception. When sites take measures to increase costs, like filtering new reviewers, estimated deception decreases substantially.
The document summarizes research on detecting fake reviewer groups on consumer review sites. The researchers developed a method to discover groups of reviewers working collaboratively to write fake reviews to promote or demote products. The method uses frequent itemset mining to find candidate groups and behavioral models to detect abnormal behaviors between group members. It was shown to outperform other detection methods and a labeled dataset of fake reviewer groups was created for evaluation. The researchers provide an example of a detected fake reviewer group coordinating positive reviews for the same products.
This document provides techniques for automotive dealers to effectively utilize social media in 2011. It discusses establishing a social media mindset focused on conversation rather than constant selling. Effective Facebook techniques include posting a mix of interesting, informed, involved, and business content to engage users and expose converting messages. Twitter should be used to find and start conversations rather than just broadcasting. Video testimonials and blog posts that provide tips, opinions, events, or offbeat facts are recommended ways to create engaging content. The document emphasizes that social media requires dedication to conversation in order to effectively sell through these channels.
The document provides an executive summary and overview of the top digital trends for 2012 according to eMarketer. Some of the key trends highlighted include:
- Smartphone, tablet, and e-reader adoption continuing to grow rapidly in the US.
- Marketers and retailers focusing more on analyzing vast amounts of consumer data to drive outcomes rather than just collecting data.
- A shift from location-based check-ins to helping consumers complete purchases and transactions.
- Growing emphasis on measuring the real impact and ROI of digital marketing campaigns across various channels.
- Political campaigns expected to make novel uses of social media and digital platforms during the 2012 US presidential election.
Jay Baer is a leading social media consultant and strategist based in the United States. He has worked with many large American companies through his consulting firm Convince and Convert since 1994. As well as consulting, he is also an author, blogger, and frequent keynote speaker on social media and its impact on business. When not working, he enjoys spending time with his family and enjoying activities like wine, theatre, and sports.
YouTube reaches 59% of all auto enthusiasts, with over 2 million unique auto enthusiast users per month. These users are males aged 18-44 who are influential in vehicle purchase decisions. YouTube reaches a significantly higher percentage of auto enthusiasts than other niche vehicle sites, demonstrating it is an effective platform for reaching this target audience.
This document discusses how mobile changes businesses' value propositions. It provides examples of companies that have adapted well to mobile, such as Chase allowing mobile check deposits and Intuit offering tax filing via smartphone photos. The document emphasizes that companies should define their value proposition by determining what consumers want to do with their business via mobile. It also discusses how mobile can help businesses reach local customers within a short distance to get them through the door. The examples provided illustrate how location-based features and functionality can embrace potential nearby customers.
AutoCon 2012 - The AutoConnections Conference and Exposition will be held at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more and register for this event at http://AutoCon2012.com
Lon Safko is an inventor, author, and entrepreneur who has founded 14 successful companies. He created the first computer that saved a human life and holds three patents. Safko has won numerous awards for his creativity and innovation. He is the author of seven bestselling books on topics such as social media, online business, and creative thinking. Safko gives presentations to corporations on harnessing innovative thinking and using social media to increase productivity and profits.
More from Automotive Digital Marketing Professional Community (20)
2. Social Media Marketing for GM Dealers “Ralph Paglia will showcase actual dealership implementations of social media marketing and reputation management strategies… learn how to measure performance and track the results required for increases in sales and profits. Learn how to create and sustain ongoing competitive advantages by building a foundation that positions GM dealers as the place to do business! Use customer engagement models that have become more effective than conventional interruption based advertising alone. Ralph will review online access to step-by-step tactical blueprints that make it easy to use a combination of low cost dealer sponsored communities that are automatically updated daily using free GM supplied assets. See how to engage a GM dealership’s employees within an online community, then syndicate video, photo, blogs and discussion forums into the most popular social media, such as Facebook, Twitter, MySpace, YouTube, Digg, Blogger, Wordpress and others to create a powerful social marketing and reputation management network that generates real-world sales and profits.”
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4. Executed Digital Marketing and Sales Strategy that generated 144,000+ leads to single-point Chevy dealer in 2 years
5. Built dealer ISS team that sold 4,000+ Units to Web Leads in 2006
6. Worked w/Ford in 2007-2008 to develop first fully integrated multi-publisher Tier 3 Digital Marketing Consulting & Advertising program
7. First retail automotive Behavioral Targeting Digital Advertising program while at Courtesy Chevrolet in 2005, 2006 and 2007
8. Internet Sales & Marketing Consultant to Ford, Mercedes-Benz, GM, Honda, Toyota, Mercedes-Benz, Hyundai and 250+ dealers & groups
9. Started generating Internet leads in 1988 using CompuServe ISP access and vehicle listings on defense contractor BBS’s in SoCal Cell: 505.301.6369 ralph_paglia@adp.com www.ADMPC.com
10. THE PROBLEM: Many Dealers see the “Social Networks” and “Consumer Reviews” Landscape as a jungle of weird names and brands with little to no value…
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12. Value Proposition to GM Dealers: Social Marketing/Reputation Management Strategy Increased traffic to the GM dealer’s primary eCommerce websites Increased “Top Of Mind” Brand Awareness of the dealership in their local area with automotive customers who are in market Improved Search Engine Rankings for the dealer’s primary eCommerce site for relevant search terms An effective and proactive Reputation Management strategy that alerts dealers to what is being published and guides satisfied customers towards posting positive reviews about dealership Employee engagement with Social Media that is guided, advantageous to the dealership, controlled and monitored Dealer establishes a “Thought Leadership” position in their local community with a customer segment that is difficult to reach Increased sales of Vehicles, Service and Parts
32. Dear April Ancira,Thank you so much for your response to my recent service from Ancira Kia. I am absolutely blown away that you not only responded to my dissatisfaction by offering a complimentary return visit, but that you use social media outlets to further your customer reach. I never expected to achieve anything by tweeting my rant earlier today, I was just trying to kill some time in the waiting room (lol). But wow, I am totally floored, I have to say.To tell you the truth I was actually going to email your company tonight to inform you all of my visit. I was mailed a flyer for the discounted oil change and decided to take you all up on it since it was so much cheaper than my normal oil change place...had a bit of trouble setting up the initial appointment…after a transfer and several rings I was eventually routed to…a man who scheduled me for a 4:30 PM appointment…Thursday, October 8th.Fast forward to today and…the man in the red shirt told me that he didn't have any appointments scheduled for me. That was quite unfortunate due to my busy week, and add to the fact that I was already well past my previous oil change expiration (my fault, I know). The red-shirted man understood my frustration and scheduled an oil change for me tonight anyway, but did give me a heads-up about the 2 hour wait.Thankfully (or not?), I had Twitter and a phone full of music, so the wait was bearable. And it was actually less than an-hour-and-a-half wait, so that made it even better.So to wrap up this novel (sorry!), I just wanted to let you know how I came to the situation…and what transpired afterward. I did get my discount and the free car wash that was included with the flyer. Also, I consider myself to be a mostly patient person and am very much one to notice customer service; whether or not my visit was tended to with prompt diligence, every person I spoke to from earlier this week to today was very cheerful and willing to help (especially the man in the red shirt). That being said, I would feel like I'm stealing from you by accepting your complimentary offer…I will be happy to explain to everyone the fantastic service I received after today's mishap, and am very happy that I chose to purchase my Kia from you all [Ancira]. Many thanks and sincerity, J.R. Moreno
36. Ancira Auto Group Social Marketing & Reputation Management What about Search Engines? Will Social Network pages, blogs, etc. be indexed by Google? Is there any value to references made about our dealership and the anchor text links that we put into our profile pages? NEXT: Ancira Social Media Profiles in Search Engine Results Pages (SERP)…
57. 120 Social Media Site Enrollments Completed for the Dealer’s Name/Domain
58. 120 Social Media Site Enrollments Completed for the Dealer’s Name/Domain
59. 120 Social Media Site Enrollments Completed for the Dealer’s Name/Domain
60. 120 Social Media site enrollments completed by Humans to get past CAPTCHA filters and register the Dealer’s Name/Domain with Links back to the dealer’s “Community” site from ADP for SEO back-link value… <5 days.
74. Ads were seen 7,201,334 times in October by Facebook members who live near the two dealerships in this case study… 1,730 of those Facebook members clicked on one the two dealer advertisements… Since we spent $1,595.25 for the Facebook Ad Campaigns, each click customer visit to our community site, or Fan page cost 92 cents. To show Facebook members our dealership ads 1,000 times, it cost 22 cents…
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76. Listening to What Customers are Saying About your GM Dealerships in the Social media World How do you do it? How much does it cost? What do you do when you hear something?
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79. What about Twitter? Listen for comments Attract Followers Take action when appropriate Provide valuable tweet streams
88. Dealer Social Marketing Content Strategy Content drives traffic and customer engagement: You RSS Feeds from OEM’s – Articles, Photos & Video RSS Feeds from Enthusiast sites Videos from multiple sources (Google Video Search) Photos from multiple sources (Google Image Search) Widgets and Gadgets from Multiple Source Dealership Employees Suppliers Consumer user/members of the Dealer Community List of OEM supplied Social Marketing Content feeds and tools: www.MySpaceAutomotive.com
89. Perspective on Social Networks: DealerRater.com DealerRater.com Certification Benefits Build Your Social Media Reputation; Syndication!
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92. Ralph Paglia ADP Digital Marketing Solutions www.ADPdigitaladvertising.com ralph_paglia@adp.com Cell: 505-301-6369 www.DigitalRalph.com Presentations available at: www.AutoDigitalMarketing.com1. Join ADM 2. Go to “ADM Forum” 3. Use Search: “Presentation File Exchange” Detailed Case Study: www.Ralphertising.com http://www.automotivedigitalmarketing.com/forum/topics/oem-provided-rss-data-feeds
93. Example of an ADP Dealer Community Social Marketing Content Syndication Push An experiment in ease of use validation using the 6thDigital Dealer Conference in Las Vegas as the source of content…
94. Using the ADP community platform supplier, created Flash photo slide show taken at ADM Reception sponsored by ADP… selected “share” to push Flash object and content into Facebook…
95. Facebook application opens per Community platform trigger, automatically populates object tile and pulls over description, tags, title… I enter a comment and select “Post” to insert into my Facebook Profile Wall for 2,000 of my best Facebook friends to see and use.
96. Total time = 02:48 (not inlcuding photo upload time)
97. Back in Facebook, the Community platform hosted photo slide show stands tall and proud within my Wall.
98. American Honda was so intrigued by the Branded Community concept, they sponsored the creation of the Boston Honda Community located at http://HondaGallery.ning.com an ADP dealer, the VP of Marketing was more interested in finding a way to tap into Social Networks and Web 2.o than hearing about any other new ADP solutions…
99. ADP created Boston Honda Community at American Honda’s request to demonstrate the use of popular social network site capabilities to tie into a dealership community platform… Here you see the Facebook “Group” site titled “Boston Hnda Community”… Content from the ADP created Boston Honda Community platform outside of Facebook is fed into the Facebook Group, and linked back into the ADP built community. This content feed updates every 15 minutes with new activity within the community platform. 61 new members joined the Facebook Group extension of Boston Honda Community in the first week.
100. Looks like I have a lot of relatives in the Boston area…
Editor's Notes
SmartArt custom animation effects: basic radial(Intermediate)To reproduce the SmartArt on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship. In the Relationship pane, click Basic Radial (sixth row, second option from the left), and then click OK to insert the graphic into the slide.On the slide, select the SmartArtgraphic, and then click one of the arrows on the left border. In the Type your text here dialog box, in the top level bullet, enter the text for the center circle of the graphic. In the second-level bullets, enter the text for all the other shapes in the SmartArt graphic. With the SmartArt graphic still selected, on the Design tab, in the Themes group, click Colors, and then select Median. Under SmartArtTools, on the Format tab, in the Size group, do the following:In the ShapeHeight box, enter 5”.In the ShapeWidth box, enter 7.5”.Under SmartArtTools, on the Design tab, in the SmartArtStyles group, click SmartArtStyles, and then under Best Match for Document select IntenseEffect (fifth option from the left).On the Home tab, in the Font group, click the button next to FontColor, and then under ThemeColors select Black, Text 1 (first row, second option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane, under Surface, do the following:In the Material list, under SpecialEffect, select SoftEdge (first row, second option from the left).In the Lighting list, under Neutral, select Harsh (first row, fourth option from the left).In the Angle box, enter 30°.Press and hold CTRL, and select all five shapes in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Shadow in the left pane. In the Shadow pane, in the Presets list, under Outer select OffsetBottom (first row, second option from the left), and then do the following:In the Transparency box, enter 65%.In the Size box, enter 103%.In the Blur box, enter 9 pt.In the Angle box, enter 90°.In the Distance box, enter 3 pt.To reproduce the SmartArt effects on this slide, do the following:On the slide, select the center circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 24 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 12 pt.On the slide, select the top circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.Click the button next to Color, and then under ThemeColors select Orange, Accent 2 (first row, sixth option from the left).Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 20 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 15 pt.Press and hold SHIFT, and then on the top circle, drag a corner adjustment handle toward the center to decrease the size.On the Home tab, in the Font group, in the Font Size box, enter 20.Drag the top circle approximately 0.5” to the right.Select the right circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.Click the button next to Color, and then under ThemeColors click Gold, Accent 4 (first row, eighth option from the left).Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 24 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 12 pt.Press and hold SHIFT, and then on the right circle, drag a corner adjustment handle toward the center to decrease the size.On the Home tab, in the Font group, in the Font Size box, enter 28 pt.Drag the right circle slightly toward the right corner of the slide.One the slide, select the bottom circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.Click the button next to Color, and then under ThemeColors click Green, Accent 5 (first row, ninth option from the left)Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box enter 24 pt. Also under Bevel, to the right of the Top list, in the Height box enter 12 pt.Press and hold SHIFT, and then on the bottom circle, drag a corner adjustment handle away from the center to increase the size.On the Home tab, in the Font group, in the Font Size box, enter 28.On the slide, select the left circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.In the Color list, under ThemeColors select Olive Green, Accent 3 (first row, seventh option from the left).Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 30 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 30 pt.Press and hold SHIFT, and then on the left circle, drag a corner adjustment handle toward the center to decrease the size.On the Home tab, in the Font group, in the Font Size box, enter 40, and then click Bold.Drag the top circle slightly toward the bottom of the slide.To reproduce the line effects on this slide, do the following:Press and hold CTRL, and then select each of the four lines connecting the circles in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Line Color in the left pane, select Gradient line in the Line Color pane, and then do the following:In the Type list, select Linear.In the Direction list, select Linear Right (first row, fourth option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left). In the Transparency box, enter 100%.Also in the FormatShape dialog box, clickLineStyle in the left pane, and in the LineStyle pane do the following:In the Width box, enter 3.5 pt.In the Dashtype list, select RoundDot (second option from the top).To reproduce the animation effects on this slide, do the following:On the Animation tab, in the Animations group, click CustomAnimation. On the slide, select the SmartArt graphic, and then in the CustomAnimation task pane, to the following:Click AddEffect, point to Entrance, and select MoreEffects. In the AddEntranceEffect dialog box, under Moderate, select Zoom.Click the arrow to the right of the zoom entrance effect, and then select EffectOptions. In the Zoom dialog box, do the following:On the Effect tab, in the Zoom list, select In from ScreenCenter.On the Timing tab, in the Speed list, select 1 seconds (Fast). On the SmartArtAnimation tab, in the Group graphic list, select From center one by one. In the CustomAnimation task pane, expand the contents of the list by clicking the double arrow under the zoom entrance effect, and then do the following:Select the first effect (zoom entrance effect), and under Modify: Zoom, in the Start list, select WithPrevious.Select the second effect (zoom entrance effect), click Change, point to Entrance, and then select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the second effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box dothe following:On the Effect tab, in the Direction list, select FromBottom.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).Select the fourth effect (zoom entrance effect), click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the fourth effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box, dothe following:On the Effect tab, in the Direction list, select FromLeft.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).Select the sixth effect (zoom entrance effect), click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the sixth effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box, dothe following:On the Effect tab, in the Direction list, select FromLeft.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).Select the eighth effect (zoom entrance effect), click Change, point to Entrance, and then select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the eighth effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box, dothe following:On the Effect tab, in the Direction list, select FromRight.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.In the Direction, list click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 35% (third row, second option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors clickBlack, Text 1 (first row, second option from the left).