The document discusses using Design Thinking in an advertising agency. It provides 20 tips for how an agency can apply Design Thinking, including using more creative materials in brainstorms, creating project rooms for outsiders to evaluate ideas, interacting with different departments, involving clients earlier in the process, making prototypes, and using online tools like Google Hangouts to exchange ideas. The overall message is that adopting aspects of Design Thinking can make the creative process and work at an advertising agency more flexible, collaborative, and inspiring of new ideas.

1. But maybe
I can play
more with
my ideas...
Humm,
Design Thinking...
This is my chance to
meet people with different
backgrounds and to have new
ideas/inspirations.
BUT...
Is it a way of making things
complicated
or to have new ideas?
Will it really make a
difference in my work?
Will I be disciplined to
complete the course?
Humm, maybe I can
share more my ideas
Maybe I can
prototype and listen
to others feedback
Ok, it is not the
solution to all
my problems
And it’s not that
different from
what I do now
FUN can
indeed inspire
new ideas!
And maybe
I can be less
afraid of
failures...
And maybe
my work
could be
more FUN!

2. How to use Design Thinking in an Advertising Agency?

3. 1. Use more creative
materials on brainstorm
sessions
2. Create more ‘project
rooms’ and ask outsiders
to evaluate the ideas.
3. Interact more with different
areas, even with those that
I’m not used to (such as IT,
administrative, etc).
4. Draw scenarios,
problems, ideias...
5. Envolve the client
during the ideation
process (not only at
the end of the
process)
6. Turn the empathize
phase more creative,
more ‘hands on’.
7. Envolve the creative
team while
understanding the
scenario
8. Use post its and
prototypes in
consumer researches
9. Ask na art director to
sketch a presentation
10. Use all steps of the
design thinking process
to reformulate the
agency internal process.
11. Use sketches and
videos to sum up
learnings during the
planning process.
12. Do brainstorm
sessions in outdoor spaces
such
as parks, cafes, etc.
13. Create a design
thinking studio in the
agency.
A more flexible space,
designed to enhance
creative process.
14. Create online boards
to exchange ideas
about a project.
15. Turn the intranet
into an online space
to exchange ideas,
references, links
16. Make campaign
prototypes that can be
changed as the objectives
change, the budget, etc.
17. Ask the creative team
to help thinking about
different consumer
researches.
18. Ask the creative team
to help on interview scripts
and different stimulus to use
on consumer researches.
19. Ask the creative team
to interview and face the
consumer like we planners
do.
20. Use Google Hangouts
to create discussions and
foruns about a campaign or
an idea for a brand.