Using techniques from different domains as coaching to lean start-up how to create

1. Building Products From
Vision To Destiny
Oana Juncu
Amsterdam, September 18th- 20th

2. I am a Business DJ
 I like to mix … a lot of great stuff

3. In the Mix !

6. Why is vision important?
 Creates team identity via a shared purpose
 Allow any member of the team to align her actions
accordingly to the vision

7. Helpful exercices to build a
vision
 Elevator pitch
 Core message
 Cover Story
 Business Modeling tools can help
 Lean Canvas
 Lean Startup Machine’s Validation board

8. Discovery/Observe/Diverge
 Validate market/customer problem
 Get to know your customer

9. Why is Observation
Important?
 Does your vision fit to the wide world outdoors?

10. How to observe
 No judgment
 Play !

11. Helpful exercices to
Observe & Discover
Environment
Context Map
Spider Web
Me and My
Shadow
Customers
Start Your Day
Persona
Me and My
Shadow
Validation
Board
Yourself
Speed Boat
Solution
Focused

12. Design
 Elaborate options that fit your findings
 Evaluate them

13. How To Design
 Connect the dots
 Create something
 Play !

14. Helpful exercises for
Good Design
Elaborate Evaluate

15. Destiny
 Turn you Product into Reality
 Throw it in the market!
 Play!

16.  Plot a Road Map
 Prototype
 Deliver fast & frequent
 Play…with customers!
How to build Product’s
Destiny ?

17.  Validate options on the real world basis
 Waste less
Why throwing your Product into
its Destint
is Important?
Pretotyping Manifesto

18. Helpful exercices plot your
Product Destiny
Future Perfect
Sketching
User Scenarios
A/A/B Testing
Product Box
…

19. Let’s DO it!
Pretotyping Manifesto

20. The Core Message

21. Empathy MAP

22. Persona game

23. Prune The Tree

24. Sketch your Killing Feature

25. (Aka) Start My Day

26. Thank you!
Oana Juncu
@ojuncu
oanajuncu@coemerge.com
My blog : oanasagile/blogspot.fr