shiprocket interview ppt

2. The Social Commerce Boom
in India
Discover how Indian D2C brands can dominate the ₹1,10,000 Cr social
commerce market with WhatsApp shopping, live selling, and influencer-
driven sales. Adapt & grow today!

3. Social Media: A Full-Fledged Sales Engine
Social media in India has transformed from a discovery tool into a full-scale shopping destination. Transactions are now
happening inside Instagram feeds, WhatsApp chats, and live shopping events.
₹1,10,000+ Cr
Annual Sales
in Indian social commerce (2024).
37%
Online Purchases
influenced by social shopping.
Why Retargeting is Crucial in Social
Commerce

4. Optimizing Checkout & Post-Purchase
Social commerce thrives on impulse buying. A slow or complicated checkout process leads to high drop-off rates.
Checkout Optimization
Enable 1-Click Checkout, offer UPI & BNPL, and auto-fill
details to increase conversions.
WhatsApp Post-Purchase
53% of customers expect WhatsApp tracking. Brands using
it see 20% fewer refund requests and increased retention.

5. 8x Your ROAS with Our All-
in-One Marketing Platform
Engage your audience, convert visitors into loyal customers, and drive
sustained business growth.

6. Join 3,000+ Brands Powering Their Growth

7. Automate Your eCommerce Growth
Simplify marketing with tools designed to engage your audience and drive growth effortlessly.
RTO Suite
• Real-time order tracking.
• Convert COD to prepaid.
• Reduce return-to-origin cases.
Marketing
• Automated campaigns.
• Personalized offers.
• Tailored recommendations.

8. Enhance Customer Interaction
Chatbot
• No-code chatbot builder.
• Automate personalized shopping.
• Convert conversations to sales.
Click-to-WhatsApp Ads
• Launch campaigns effortlessly.
• Drive direct conversations.
• Boost ROI with minimal effort.

9. See the Impact for Yourself
20%
Increased
conversions
70%
More query
resolutions
45%
Lesser RTO cases
Engage Customers Everywhere
Reach your audience instantly via WhatsApp, Email, and SMS—boost
engagement and drive conversions effortlessly.

10. Refine Targeting with Automated Segmentation
Upgrade your targeting strategy with drip campaigns for precise and efficient user engagement.
Pre-purchase
Target customers based on their journeys, offer personalized product
suggestions, and boost sales.
• Prospective visitors
• Cart abandonment
• Checkout interruptions
Post-purchase
Transform completed transactions into new opportunities with strategic
post-purchase actions.
• Unconfirmed orders
• Incomplete addresses
• COD Orders

12. New Logo Acquisition Plan
Step 1 : Make a database of potential companies
Step 1.1 : Use categorization / Ideal Customer Persona to make the list
Step 1.2 : Segmentation can be done by;- Unicorn, Sunicorn etc. ( details in next page)
Step 1.3 : Categorization can be done :- funding stage, traffic etc ( details in next page)
Designing the target data
Sourcing the target data
Step 2 : Analyze the marketplaces
Step 2.1 : Analyze the brands hosted on marketplaces like Nykaa, Amazon etc ( details in next page )
Month Goal KPI Target
M1 Build list, run awareness & warm up 70 to 100 connects per member
M2 Personalized pitches & mid-market wins 14 to 20 demos per member
M3 Close unicorns & build referrals 7 to 10 closures per member
Setting up monthly goals
Sourcing the SPOC data
Step 3 : Use LinkedIn to connect with Founders, CMO, CBO
Step 3.1 : Use Data fetched from portal like Fundoo data for email marketing campaign

13. Segmentation of Brands
Category Definition Examples
Unicorns Valuation > $1B or dominant brand presence
Nykaa, Lenskart, boAt,
Mamaearth
Sunicorns Valuation $100M–$1B or Series B+ funded
SUGAR Cosmetics, Plum
Goodness, WOW Skin Science
Growth Stage Funded D2C brands scaling fast (Series A/B) Beyoung, Neeman’s, Kapiva
Early Stage Seed/Pre-Series A startups, Shark Tank entrants Perfora, Paradyes, Flatheads
Bootstrapped
Product-market fit, strong on marketplaces, no VC
funding
Powerlook, Ugaoo, Bacca Bucci
Focus Area Action Plan
Brand Prioritization
Categorize 1,000+ brands by funding stage, traffic, and customer
reviews
ICP Creation Create Ideal Customer Profiles (Unicorn, Growth, Early)
Data Collection
Use LinkedIn, Apollo.io, Nykaa/Amazon links to get founder/growth
lead info
Tools LinkedIn Sales Navigator, Hunter.io, Crunchbase, Startup India
Soft Outreach Connect on LinkedIn with founders, Heads of Marketing, Growth, CRM
Email Nurture
Sequence
Trigger 3-step sequence: Value Case Study Demo CTA
➝ ➝
New Logo Acquisition

14. Brand Discovery Sources for New Logo Acquisition
(Nykaa, Amazon, Myntra, Inc42, etc.)
Platform / Source Estimated Brands Link Use Case / Focus Area Example Brands
Nykaa ~9,240 nykaa.com/brand
Beauty, wellness, skincare,
personal care
Mamaearth, Plum, Dot & Key,
The Moms Co.
Amazon Launchpad 500+ curated amazon.in/launchpad
Early-stage D2C brands across
FMCG, nutrition, wellness
mCaffeine, Plix, Slurrp Farm,
Bold Care
Myntra Brand Directory 800+ fashion brands myntra.com/shop/brands
Fast fashion, youth-first D2C
apparel
Bacca Bucci, Beyoung, Campus
Sutra, Snitch
Inc42 D2C Tracker 100+ featured brands inc42.com/features/d2c-brands
Top Indian D2C startups across
multiple sectors
The Souled Store, WOW Skin
Science, SUGAR
YourStory D2C Articles 200+ covered brands yourstory.com/tag/d2c
Shark Tank brands, high-growth
consumer startups
Skippi Ice Pops, Auli, Flatheads
Crunchbase / Tracxn 1,000+ verified startups crunchbase.com / tracxn.com
Funded D2C companies, stage-
based targeting
Zouk, Kapiva, BlissClub, The
Whole Truth
Startup India Registry 90,000+ startups (broad) startupindia.gov.in
Government-registered startups,
MSMEs incl. D2C brands
plumgoodness.com,
themancompany.com, kapiva.in

15. Ready to Dominate the
eCommerce Game?