Loc Tang observes and compares the store layouts and customer demographics of several retail stores including Starbucks, World Market, Pier 1 Imports, Stein Mart, Michaels, and Ulta. Some key points made are: - Starbucks successfully creates a relaxing environment through lighting and layout despite loud conversations. It encourages customers to linger. - World Market's layout feels like a swap meet with merchandise throughout but not overwhelming. Items are arranged to guide customers through the store. - Stores like Michaels and Ulta use lighting and product placement to highlight popular items and make certain areas brighter or darker. - The stores' layouts, merchandise organization, and staff demographics differ in how well they match the intended

1. MY OBSERVATIONS
BY LOC TANG

2. STARBUCKS
We all know the famous brand Starbucks. Have you ever
notices how Starbucks design their store layout?

3. THE INSIDE
• The lighting inside the store set that relaxing
environment even with the loud talking.
• The demographic is vary from young to old.
• Before you walk up to the cashier, you’ll have to
go through a their food selections.
• The people inside this Starbucks wasn’t in a hurry
compared to another Starbucks.There another
store 6 miles away and that Starbucks is always in a
rush.

4. THE LIVING SPACE
• After spending 15 minutes without buying anything,
you can start noticing how they design their color
scheme.
• Each area was set with differently brightness.The
lighting is also affect by the color of the merchandise.
• It’s amazing how they layout their merchandise
because it allows you to picture how your room
would look like their merchandise.
• The consumers are encourage to sit on the couch
and feel the material.
• Most of the customers are family.

5. WORLD MARKET
For the first time, I visited the World Market store.The
sign was lit bright red when draw attention to it
immediately from far away.
The first time I notices when I went into the store was
their store layout. It felt also like you are in a swap meet.

6. THE LAYOUT
• Even through there was a lot of
merchandise, it doesn’t feel
overwhelmed.The salespeople was in
normal clothes.
• The sale items was in the back which
you will go through all the other
merchandise first.
• The prices was a little trick to read
since it isn’t always showing in front of
you.

7. Pier 1 Imports
• Compare to World Market, the visit to Pier 1 Imports was
a different experience (even though they sell homing
goods).
• The layout in Pier 1 Imports was way different from World
Market. It doesn’t have a flow walkway. In the picture, the
products was placed everywhere.
• It was harder to picture what it would look like in your
home.

8. INSIDE STEIN MART
• First time inside Stein Mart.
• There was a lot of products all over the store
which make it a little trick to find the product you
want.
• The customers I notices were old demographic.
• Most of the customers were just browsing through
products.
• I was there for 15 minutes and not once someone
stop by and ask if they can help.

9. Michaels
• The first thing I noticed was the fake flowers right
when you walk in. I never notices the flowers until
this visit.
• The demographic in this store different from the
previous I visited.There was a lot younger
customers at this store than the one in another
city which is only 20 miles away.
• I haven’t noticed but the salespeople match how
the stores image.

10. The Merchandise
• I always surprised things are easy to find
compare to other stores.
• From my observation, the customers
tend to know what they are looking for.

11. ULTA
• Right when you walk into ULTA (which was a little
weird for a guy), you noticed their most popular
product display on the table.
• I’m a little surprised how the smell wasn’t
overwhelming compare to other departments
beauty section.
• Bright products was display with brighter lighting
where other products was in a darker area.
• I’m pretty sure the demographic was 99% female,
including the salespeople, to 1% male, which was
me.