The document provides a review and suggestions for improving 6 different stores - Jarir Bookstore, Al Farid, The Body Shop, Feel Free, Sport Time, and 1 Store. For each store, the reviewer notes positive aspects like knowledgeable staff or product organization, and suggests areas for improvement such as store layout, lighting, signage, product grouping or promotion strategies. The overall document aims to provide constructive feedback to help the stores enhance the customer experience.

1. A CRASH COURSE ON CREATIVITY
Are you Paying Attention? Assignment
To: Prof. Tina Seeling, Stanford University
By: Abdullah Sukkar

2. Are You Paying Attention?
1) JARIR BOOKSTORE

3. Jarir Bookstore
• There is no security. However, there are big signs
that the store is under video monitoring
• They should group things that related to each
other, e.g. A4 paper, printers and ink cartages are
far away from each other
• It is going to be nice to add some light music
• They have many expert salesmen
• No smile . . .
• I can stay longer in the store

4. Are You Paying Attention?
2) AL FARID

5. Al Farid
• The store is full of merchandise, it is so crowd
• The salesman has a good experience
• They should expand the store
• They should have more modern logo and color
theme
• Staff should wear a uniform to show
professionalism
• Design a creative catalog, to grab customers
attention

6. Are You Paying Attention?
3) THE BODY SHOP

7. The Body Shop
• They have a lot of personal care products
• The smell is really nice and relax me and could
make me stay longer
• It is nice, products are categorized by flavor
• The store is for families only . . .
• Open door can let the customers in the mall to
smell how good their product and hock them

8. Are You Paying Attention?
4) FEEL FREE

9. Feel Free
• It needs redesign the store, lights and color
theme
• There is a smell (not good one)
• Staff should wear uniform
• Product should be more organized
• Discount is a good strategy to motivate
customers
• They should put the logo in English as well to
catch non-Arabic speaker customers

10. Are You Paying Attention?
5) SPORT TIME

11. Sport Time
• The logo is smart and creative. However, it is
not bright enough
• They should have bigger female and kids
section
• Promotion will attract new customers
• Lighting is very nice, and the atmosphere is
great
• Some creative sketches or posters is
recommended

12. Are You Paying Attention?
6) 1 STORE

13. 1 Store
• Great store, great atmosphere
• They keep all valuable things in the middle
and there are many professional salesmen
• The ceiling should be a little bit higher
• They have a creative layout
• They have many products, their specialty is
not clear