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Creativity in Detectivity
- 1. Creativity in detectivity (Agreed it’snot a word ) Amod Damle Assignment# 2
- 2. • Lucky GroceryStore • Supermarket Chain Majorly in Northern California • Costco Wholesale • 5th Largest retail store and a membership warehouse club chain in United States • Fresh & Easy Grocery Store • Latest Grocery chain in California • Abercrombie • Branded Clothing store Stores Visited
- 3. LUCKY GROCERY STORE Iam feeling Lucky
- 4. • Pharmacy • Sea Food • Bakery • Deli • BANK • Coinstar How CONVEINIENT …or How LUCKY All under one roof
- 5. Bags n Draw-stringsIn one place HAPPY = CUSTOMERS Baked items at the entrance: made me buy some Going Green
- 6. Local and Brandnames stacked right besides each other Huh ? Nice Try
- 7. Beauty Section Men needto bend it But women can stand
- 8. Weekend special :In Good taste indeed
- 9. Smart Move :Basics of life Milk & Beer • Dairy and beer / liquor section located at the absolute interior of the store • The customer tends to buy a lot of items on the way in and way out
- 10. COSTCO Its all aboutPLENTY – PLENTY – PLENTY
- 11. • Wholesale items • Wholesale price • Subsidized Gas • Produce • Electronics • Home furnishing • Toiletries • Travel • Insurance • Patio furniture • etc Bulk Large and Beyond......
- 12. Perfect design forhuge items Ample parking Huge carts Nice ramp Spacious entry and exits
- 13. Smart Entrance LEFT: Photocenter / Eye exams Right: HDTV and women jewelry
- 14. Smart Entrance Food courtjust outside the Entry / Exit points You are bound to grab a pizza / hot dog and a soda Can you resist a pizza ??? Of course not
- 15. San Francisco Giants • MLB • On the eve of the SF Giants sweeping the world series Keeping up with the local happenings
- 16. • Already gearing up for Christmas
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- 19. • Huge store makes you feel comfortable in spite of crowds • People tend to flock in with the entire household • Generally see kids occupying cart space as well • All ages can spend time and get awed by the quantity • Kids love the chocolate section in particular • All items easily accessible • Weekends are even more fun as lot of food stalls cater to different delicacies There is everything for everybody
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- 21. • High endpremium clothing store • Store looks are plush with wooden louvers and thoughtful design • Night club kind look and feel to it • Spotlights at distinctive non-sale items which draw your attention • Sale and non – sale items often mixed • Store is typically modest size but designed in such a way that you get lost in the aisles What’s so special
- 22. Black and WhitePhotography • Provocative life size posters and beautifully shot photographs of professional models tend to attract attention • Very well spoken sales representatives • Totally urban experience Provocative ?… Yes
- 23. • Expensive perfumesas impulse buys at checkout • Checkouts located deep inside so as to make you shop as much as you can Check out ? Not so easy………..
- 24. Entirely different storesfor kids and adults Stark difference
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- 26. Before I enter • Not huge compared to other stores • Just enough parking lot • Clean (Spick and span) • Unique shopping carts that don’t need you to bend a lot Green indeed
- 27. Inside the store • Very well lit clean environment • Green is their color • Feels big due to the floor to celling height • Evenly spaced aisles • Enough room for two carts to pass by • Fresh produce at a competitive price • Produce packaged in small portions (Reduces wastage) What’s in - store
- 28. Customers • Customers aregenerally in one’s and two’s (young adults) • Never seen big families • Most of the shoppers are people coming directly from work with their work ID’s on • Good store to pick – up that forgotten item • Quick in Quick out I love this Quick In Quick Out