The document discusses the technology choices of an agricultural attorney for her solo law practice. She uses a variety of devices including an iMac, Macbook Pro, iPad, iPhone, and scanner. Her main software includes Microsoft Office, Adobe Acrobat Pro, Things, and Bento. She also uses social media like Facebook, Twitter, LinkedIn, and a blog to market her practice. Going forward, she wants to try video blogging and email marketing to promote her brand.

1. My Technology Choices For My
Ag Law Practice
American Agriculture Law Association
Agriculture Law Symposium
October 20, 2012
By Cari B. Rincker, Esq.

2. Why Is Technology Critical For
My Ag Law Practice?
• I set up shop in NYC.
• I’m a true solo.
• I travel.
• I market online.
• It’s my brand.

3. My Technology
• My Devices
• My Software
• Social Media

4. My Devices
• iMac computer at office
– HP LaserJet P3015
• Macbook pro at home
(travel)
• iPad 1
• iPhone 4
• Fujitsu ScanSnap
S1500M

5. My Software Choices
• Microsoft Office for
Mac (2011)
– Word, Powerpoint, Excel
, Outlook
• Home & Business Version
• Microsoft Exchange
(Email)
– Prefer over
iMail, Keynote, Numbers
& Pages
• Adobe Acrobat Pro

6. My Software Choices
• Things
– Synchs via iCloud
– Synchs via Bluetook to
iPhone and iPad
– To do list for “Areas” (e.g.,
Clients, Speaking
Engagements, Marketing,
Personal) and “Projects”
(e.g., client name,
conference)
– Reminder dates
– Recurring reminders

7. My Software Choices
Within Windows Parallels
• PC Law
– Front office billing
– Back office accounting
• WordPerfect
• MatMaster
• Stamps.com
• Internet Explorer
• Windows 7
• Considering downloading Outlook for Windows

8. My Software Choices
• Bento
– Synchs via Bluetooth to
iPad and iPhone
– Usernames/passwords
– Bar licenses/federal court
admissions/ notary
– Software license numbers
– Travel rewards numbers
– Membership numbers
– Pithy Quotes

9. My iPad
• iPad 1 (no camera)
– Statutes in iBooks
– Quickoffice
– FastCase
– SignMyPad
– Square.com
– GoToMeeting
– DropBox/ DocsToGo
– NetNewsWire/Reader
– Evernote
– News

10. Social Media
• Facebook
– www.facebook.com/ri
nckerlaw
– NetworkedBlogs
automatically pulls in
posts
– Linked with JD
Supra, LinkedIn &
Twitter

11. Social Media
• Blog
– Wordpress
– SEO
– Branding
– Linked with
Twitter, Faceb
ook &
LinkedIn

12. Social Media
• LinkedIn
– Linked with JD
Supra, Slideshare, &
Blog
– Online resume
– Professional
relationships

13. Social Media
• Twitter
– I use 2 accounts -
@CariRincker &
@RinckerLaw
– 3rd Party Applications
• HootSuite
• Tweetdeck
• Timed Tweets
– Hashtags
• #aglaw #foodlaw
#agchat #foodchat
#haytalk #ranchlife
#agproud #AALA12

14. Social Media
• Skype

15. Website
• Online
Brochure
– Branding
– Services
available
– SEO

16. Additional Technology Resources
(From Other Lawyers)
• Macs in the Law Office
Google Group
• Solosez Listserve
– http://www.americanbar.or
g/groups/gpsolo/resources/
solosez.html

17. What’s Next For Me?
• Want to tackle video
blogging – iMovie
• Email marketing
– FileMarker
– Email Campaign
– Constant Contact

18. Final Thoughts
• Importance of Backing Up
– Time Machine/ External Hard drive
– Should you use the Cloud?
• Ability to Swipe Smartphone/Tablet if
Lost/Stolen
– FindMyiPhone
• Security Numbers/Passwords

19. Please Stay in Touch
• Send Me Snail Mail: 535 Fifth Avenue, 4th
Floor, New York, NY 10017
• Call Me: (212) 427-2049 (office)
• Email Me: cari@rinckerlaw.com
• Visit My Website: www.rinckerlaw.com
• Read My Food & Ag Law Blog: www.rinckerlaw.com/blog
• Tweet Me: @CariRincker @RinckerLaw
• Facebook Me: www.facebook.com/rinckerlaw
• Link to Me: http://www.linkedin.com/in/caririncker
• Skype Me: Cari.Rincker