This document discusses web tools that can help with social entrepreneurship. It begins by stating the purpose is to reflect on how information technology (IT) and web tools can increase small and medium enterprise (SME) performance and share experiences. It then lists some objectives which are to present identified intervention areas, relevant tools, and personal experiences. The document goes on to discuss specific tools and categories of tools for internal and external communication, online shops, and open discussion. It also addresses considerations around using cloud services and tools for corporate image and external communication.

1. web tools for Social Entrepreneurship
Oportunitati prin ANTREPRENPRIAT SOCIAL
Pedro C. C. Pimenta
Departamento de Sistemas de Informação * Universidade do Minho
Share – Associação para a Partilha do Conhecimento

2. • Purpose:
– Reflect and value the role that IT (web tools) might
have in performance increasing of SME’s;
– Share experience and good practices;
• Objectives:
– Present some identified areas of intervention;
– Present some relevant tools;
– Share personal experiences
– Given Your diversity of experience, activity and
interests.
Purpose and objectives

3. Summary
• Self Presentation
• Tools for (internal) communication
• Tools for (external) communication
• Online shops
• Open Discussion

4. https://www.youtube.com/watch?v=pDrFfcTYO-M

5. • Pervasive of (all) human activities;
• Information processing (numbers, text,
image, calendar, maps, sounds, etc…)
• IT is flexible and, sometimes, invisible ;-)!
• (very) diferente solutions, depending on
the problems / challenges and context-
• Top tendency: “cloud services”
Information Technology - IT

6. • cloud services – Google
– Email, chat, videoconferecing
– Google drive (group editable text documents,
Spreadsheets, presentations) but also docx,
ppt, pdf, jpg, etc…
– Calendar(s)
– Maps
– Video (Youtube)
– Contacts management
… more specific – Project management, ERP…
Cloud services (general purpose)

7. • Asana – http://www.asana.com/
• Bitrix – http://www.bitrix24.com
• * Free * for small groups (up to 10 persons, 5Gb
of files shared)
• Work registration enables effort/time monitoring
and evaluation
• 3rd part services – Mailchimp
… cloud services – main concerns:
Specific tools

8. • Main concerns (for SMEs)
– Setup, management and updating;
– Privacy, safety and backup;
– Boundaries between internal and external
information.
– Backup copies
Cloud services

9. • Site
– Google site? Wix ? Other?
– Wordpress? Joomla? Other?
• + app ? – www.como.com
• Facebook? Hi5? Linked in? Other?
• Newsletter – Mailchimp? Other?
Corporate image and External communication
… main concerns:

10. • Site
– Google site? Wix ? Other?
– Wordpress? Joomla? Other?
• + app ? – www.como.com
• Facebook? Hi5? Linked in? Other?
• Newsletter – Mailchimp? Other?
Corporate image and External communication
• SEO (Search Engine
Optimization) tools
• Updating,
maintenance costs
• Best to use standard
tools
• Mailchimp newsletter – a
powerful “interest monitor”.
• Where are the clientes located?
• Which communicating
language(s) they prefer?

11. • * free* online shop?
– PrestaShop? Magento? Other?
– Setup and maintenance costs
– Characteristics / limitations – languages,
accepted payment systems (VISA, paypal,
other…)
– Packaging and destination configuration;
– … particularities of Your business.
Online shopping platforms

12. Thank You for Your attention.
Questions, comments, suggestions,
collaboration proposals, are wellcome.
pedroccpimenta@gmail.com
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