My Period Tracker
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Linchpin Health is a women's health science company that has launched My Period Tracker (MPT) to empower women by tracking their menstrual cycles and health using big data. MPT allows women to record their periods, predict dates, monitor symptoms and share data with partners. It aims to help women avoid pregnancy, get pregnant, or monitor their health. The app has over 1 million downloads and 200,000 active users. Linchpin Health plans to expand MPT's community features, add pregnancy/post-pregnancy tracking, integrated e-commerce, medical advisory services, and hardware devices to continue empowering women throughout their reproductive journey.
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My Period Tracker
- 1. Confidential Presentation July 2015 Linchpin Healtha Women Health Science Company, powered by Big Data
- 2. Confidential Presentation July 2015 Make world a better place for Women, Understanding them better, offer helping hand in terms of knowledge, data and Information required for their well being. Preventive Healthcare for Women, using power of Data & Science. Vision Mission As a first steps towards contributing to women health eco-space Linchpin Health has launched MPT, My Period Tracker
- 3. second best partnera woman can have !MPTMy Period Tracker My Period Tracker is a platform for WOMEN to understand their menstrual cycle, monitor health, take informed decisions & achieve desired goals- scientifically, powered by Big Data.
- 4. Recording & Tracking Periods Predicting Periodic dates, Ovulation, Fertility Recording Data/Notes Moods and Symptoms Sharing Data with Partner Trends/Changes, Notifications & Alerts What MPT does? Avoid Pregnancy1 Get Pregnant2 Monitor Health3 Know thy(self)cycle
- 5. MPT empowers 1. 2. 3. 4. 5. Info. for Medical consultation Doctor needs last 6 months periods history Indicators for Desired Goals Safe to have sex today| Increased Probability of conceiving Diagnosis | Health Tracking Understand symptoms, prone to diseases Mood Share Share intimate details with partner Treatment | Consultation Guidance, Preventive Measures, Treatment
- 6. What we own TOTAL DOWNLOADS 1 Million ACTIVE USERS 200K DOWNLOADS/ MONTH ~60K FOUND AMONG Top 3 SEARCH RESULTS IN PERIOD TRACKING APPS algorithm to crunch vast amount of data to draw Inferences, trends & offer support during women’s reproductive journey
- 7. • Build as a private social network for Women Community | Forum |Chat |Messenger • Extend to In Pregnancy & Post Pregnancy Needs • Integrated m-commerce platform (marketplace) • Integrate Medical Advisory services • Preparing Health Graph (intel based on user data) • Big data - Prediction & suggestions from history & Trends • Hardware (IOT) devices It is just the beginning 35
- 8. Existing Since focussed on Downloads Active Users Feature Richness Funding MyPeriodTracker 2014 India 1mn 150K Open 2013 US $ 23mn Dayima 2012 China (E) 45mn 2.5mn $ 45mn Meetyou 2013 China 50mn 3.5mn $ 50mn Ovuline 2013 US $ 3mn 2013 USA $ 1.2 mn 2013 $ 2 mn Industry Landscape
- 9. App Name Tracks Period Cale ndar Health Feed/ Timeline Personaliz ation Sharing partner Target Users MPT Yes Yes Yes High Level Personaliz ation Yes Female + Partners Dayima Yes Yes No - - GLOW Yes Yes No Negligible Limited Female (features in Apple) Meet You Yes Yes Yes Limited No Female (Only China) OVIA Yes Yes No - - Yes Yes No - - Feamle Hardware Devices Industry Landscape
- 10. Revenue Model 35 • Alliances & Partnership (Insurance | Hospitals | Diagnostics) • Medical Advisory Services/Consultancy network of doctors/ gynecologist • M-commerce • Hardware Devices (IOT) • In App Purchase (VAS) • Big Data Analysis • Digital Content Selling • Advertisement
- 11. • First Movers in India and Asian countries who are fastest growing mobile markets • Engaged through-out the Women Reproductive Cycle Pre and Post Pregnancy • Highest Stickiness in the segment. for achieving traction and distribution Our Unfair Advantage 36
- 12. Raise Seed USD1mn Invest in Platform Development & Product Promotion 10 mn Users 1mn active 12-Month Plan 40
- 13. Write to us on @mptapp.com @linchpinhealth.in Contact Us Maybe we can brew this coffee together!! 41
- 14. App Screenshots
Editor's Notes
- Linchpin Health : a Health Science Company, Powered by Big Data Subject : Health Science | Well Being - Vision, Missions and Offering? Vision : Preventive Healthcare for Women Mission : Make world a better place for Women, Understanding them better, offer helping hand in terms of knowledge, data and Information required.
- Linchpin Health : a Health Science Company, Powered by Big Data Subject : Health Science | Well Being - Vision, Missions and Offering? Vision : Preventive Healthcare for Women Mission : Make world a better place for Women, Understanding them better, offer helping hand in terms of knowledge, data and Information required. Offering : As a first steps towards contributing to women health eco-space LH has launched MPT, My Period Tracker MPT is a platform for WOMEN to understand their menstrual cycle, monitor health, take informed decisions & achieve desired goals- scientifically, powered by Big Data. The App provides a very convenient and hassle free method to record the periods, track important dates i.e. next cycle, fertile day, safe to have sex day etc. and predict next period dates, fertility, ovulation etc. All the information put together, empoerws the users with achieving desired goals.
- As a first steps towards contributing to women health eco-space LH has launched MPT, My Period Tracker MPT is a platform for WOMEN to understand their menstrual cycle, monitor health, take informed decisions & achieve desired goals- scientifically, powered by Big Data. The App provides a very convenient and hassle free method to record the periods, track important dates i.e. next cycle, fertile day, safe to have sex day etc. and predict next period dates, fertility, ovulation etc. All the information put together, empoerws the users with achieving desired goals.
- What all MPT does: Recording Period information and additional details about periods, Track the periodic dates, Ovulation and Fertility. Primarily the application is being used to achieve any of the goals below Get Pregnant – Knowing the right dates and information, the probability increases manifold Avoid Pregnancy – Interviewing a lot of customers, we realized that keeping track of the safe and unsafe dates helps women plan well. Monitor health – additionally a lot of information captured can result in guiding the users on improving their health.
- How can MPT help in a daily life scenario? Targetted for Women Well being Educate women about their body and keep them involved with the app Collect important health data for research Provide couple more control in Family Planning Help in enhancing Relationship Period Data is an important tool for doctors to know about hormone imbalance Why the need: Search trend for ‘Period Tracking’ on the rise – Google Analytics 1 in 10 Americans use their smart phone during sex Pregnant women information = 15 X normal person information Women either support or veto around 85% of all purchase decisions – Huffington Post Preventive healthcare estimated to reach market of $144.8 B by 2020 Female Smartphone adoption on rise - Qualcomm
- What we are upto? So far the progress, availability of platform, downloads etc 800,000 downloads 200,000 active users 20,000 daily visitors
- Where we want to go ? Road Map – Product Road Map and Numbers? Social Network for Women Disease Preventions Doctors Networks Not only achieving and Avoiding pregnacy, show must go on to Pregnancy and Post Pregnancy support Build as a private social network for Women Community | Forum |Chat |Messenger Extend to In Pregnancy & Post Pregnancy Needs Integrated m-commerce platform (marketplace) Integrate Medical Advisory services Preparing Health Graph (intel based on user data) Big data - Prediction & suggestions from history & Trends Hardware (IOT) devices Health Graph - Current Status Prone to disease Advisory Services - Improve the health graph User on our platform get incentive from Insurance companies.
- Multilingual Support – Dutch French German Italian Portuguese Spanish
- Revenue Model: M-commerce Advertisement Alliances & Partnership (Insurance | Hospitals | Diagnostics Hardware Devices (IOT) In App Purchase (VAS) Medical Advisory Services/Consultancy network of doctors/ gynecologist Big Data Analysis Digital Content Selling Integration of Free & Paid Sticker with Private messenger Selling of Digital Content to the engaged users Increase user involvement and engagement Advertisement Revenue In App purchase M-Commerce platform, starting with Period essentials Personalized gift suggestion and amrketplace for gifting products Crunch and analyze the vast collected data to further empower woman (and partners)