A Presentation to Graduate Nurses at the University of Cape Coast on How they could influence maternal and Child health through Digital media. Presentation was done as part of events to mark their 2014 week celebration

1. Promoting Maternal & Child
Health through ICT; the role of
the Graduate Nurse
By
Kobby Blay, CEO,Ghana Health Nest (GHN)

2. ICT
Information Communication technology

3. Definition
 Dynamic means of
collecting,storing and
sharing/using information

4. Healthcare
ICT
 Using Tech to improve Care and
answer the basic components of
Healthcare i.e Accessibility,
Affordability, Quality, Availability

5. On the ground?..More
papers!

6. MoTeCH-Using SMS messaging
to promote maternal health

7. Instead of this

8. We now have that- Mobile
applications

9. Peek app-early identification

10. mPedigree-fighting fake drugs
through SMS

11. Claimsync,making insurance
claims easier..

12. Maternal Health Channel
Engaging maternal Health
Discussion on SM

13. Mamaye Ghana Providing
Maternal Health information
through the web

14. Advocacy and support when things go
wrong- Suwaiba saga

15. Including getting numbers for a
blood drives

16. What Healthcare ICT Involves
_Electronic Health

17. Also known as EHR‟s
 Involves the use of electronic devices
to interact with patient and their
information,Includes;
 Electronic Health Records-EHR
 Laboratory Imaging/Visualisation

18. Digital Health

19. Digital
Health(Medicine2.0,Health 2.0)
 Promoting health through the
internet,includes
 Health Webs (internet)
 Social Networking Sites (Example
HCSM)

20. Mobile Health(mHealth)

21. What is it?
 It answers the issue of Accessibility
& Affordability,Availability
 Involves Mobile devices providing
SMS, Voice Calls, Apps
 Often rxtends to where the internet
is unavailable

22. Where can you start from?
Do we wait or watch?

23. Or say its not our duty to?

24. Napoleon Hill says
 “If you cannot do great things, do
small things in a great way.”
 So which is our small way as
Graduate Nurses?

25. Social Media

26. SM Types
 Blogs.-Recommended for
professionals
 Microblogs- Twitter, Tumblr
 Social Networking-
Facebook,Google +,
LinkdIn
 Media Sharing-
Youtube,Instagram,Pintere
st,Soundcloud,Podcast

27. •Understand the
basics of SM in HC

28. Join, Start a
community/Discussion(Online
groups)

29. Stay Informed w/ Credible
resources/Influencers

30. Share and Engage in a
conversation

31. Connect,Follow & Refer your
patient to a community

32. Is it Necessary at all?-Some
facts A billion people will never see a doctor in
their lives, but 90% of the world's
population is covered by mobile
Phones..Now,Phones > Humans!!!
 GH Mobile subscription 76%
 Global Smart phone users=56% (2011-
35%,2012-46)
 Facebook =1bn users . Took 5years to hit
50m users as compared to 39years with
radio
 Pregnancy sites, Pregnancy apps &
SMS,Email Alerts to keep track of progress
of pregnancy
 Social Media Pages,Groups, Media
Sharing(Youtube,Instagrams)
 Confronting midwives/Doctors during visits.
 Easy to broadcast „flaws‟(On Social Media
via micro/mega blogs & sites)!

33. SMS Alerts

34. The Mega Sites-
Babycenter.com

35. Pregnancy.com-helps keep
progress of pregnancy

36. Do not under rate this

37. Opinion

38. Benefits
 Trust
 Engage
 Prevent Medical „Conflicts‟
 Enhance Professionalism
 Informed Recommendations
 Know more about Clients needs
 Encourage visits(Professional advice)
 Advocacy & Campaigns eg Blood
drives,Abortions.
 Patient Empowerment(An Informed
patient is an Empowered patient)

39. Challenges & How to beat
some
 Ethics-Take time to understand ethics of
the Healthcare and SM (eg
Privacy,Confidentiality)
 Time-Find & use the right tools,schedule,
Not all platforms may be
necessary,engage with one at a time
 Illiteracy i.e patient engagement-Engage
offline,find appropriate lang. (Google now
has local languages, or Use
Voice/Pictures/Videos)
 Internet/Broadband-???

40. Nevertheless
 One Life is just too Many to Lose!