The essay discusses a business called Green Crates that aims to address the problem of plastic waste ending up in New Zealand landfills. It does this by breaking down plastic waste into raw materials to make reusable, recyclable crates. The essay evaluates how the business will reduce plastic waste, examines stakeholder concerns and business ethics/sustainability. It also discusses challenges the business may face and how recognizing these can help improve efforts to ultimately cut plastic waste in landfills now and in the future.