New Age Wireless Solutions is a small wireless airtime provider in Victoria aiming for corporate recognition to expand its customer base from 15 to over 50 in the next quarter. The document discusses the rapid growth in the wireless communication industry, highlighting market trends and the impact of advanced technologies like 4G, while analyzing the competitive landscape among various providers in Canada. It also outlines the importance of consumer-friendly practices in the business and how New Age Wireless plans to differentiate itself by providing affordable services and building strong customer relationships.

1. Description of the Business
New Age Wireless Solutions is a small wireless airtime provider in Victoria that is
seeking corporate recognition and partnership possibly to become considered as
an authorized communications retailer.
This would ensure initial growth of my present customer base from 15 now to over
50 in the next quarter. This could bring in favorable exposure and help grow my
business financial outlook over the next two years as a well recognized small
to moderate sized company.
Major demographic, economic, social and cultural Factors
Wireless Communication is the fastest growing segment of the communication
industry. In addition, wireless LAN currently replaces wired networks in many
homes, businesses and campuses. Many new applications, including wireless
sensor networks, automated highways and factories, smart homes and appliances
and remote telemedicine, are emerging ideas of wireless communication An
immaculate technological conception has taken place and now the fourth
generation (4G) of mobile wireless technology (son of 3G) has been born.
The effects of this virtually instantaneous mobile broadband will go far beyond
just being the next mobile phone. The numbers will be huge, so business
opportunities in manufacturing, retailing and development of applications such as
gaming, will be spectacular.
The opportunities for social networking will be staggering. The opportunities for
service providers will become bigger than ever. This is a wireless technology trend
that promises to be truly life-changing.
Major Players
Taking into account direct, indirect and induced impacts, the Canadian wireless
industry generated a total economic contribution of $22.4 billion in GDP to the
Canadian economy in 2013. There are currently more than two dozen wireless
service providers in Canada, including national carriers and their subsidiaries,
regional carriers, urban-centric providers, and numerous high-profile
resellers: The Major Suppliers are only some of the two dozen in all of Canada.
These are Bell, Virgin, Fido, Koodo, Telus, Rogers
Nature of the industry
I think it rational to believe that the nature of the wireless mobile business is now
becoming a broad-based coalition of businesses, non-profit organizations and
individuals
Interested in and dedicated to advocating for an environment in which
innovations in wireless technology and services are enabled and
encouraged. Choice defines every corner of the modern mobile marketplace. A
large percentage of consumers in Canada can choose from among 6 or more large
providers and around 15 or more small wireless providers. With a wide array of

2. services from family plans to pre- and post-paid no contract options that offer
consumers a flat monthly bill to “all in” voice, data and texting for as little as $40 a
month, and with that, any 3G or 4G add on data for laptop or PC.
The Canadian Market
Canada’s wireless carriers offer coverage to more than 99% of Canadians. (CRTC,
Communications Monitoring Report, 2014). Canadian wireless phone subscribers
number over 28.4 million. (CRTC, Communications Monitoring Report, 2014)
There are currently more than two dozen wireless service providers in Canada,
including national carriers and their subsidiaries, regional carriers, urban-centric
providers, and numerous high-profile resellers: Bell, Bell Aliant, Chatr
Wireless, Cityfone, CityWest, EastLink, Fido, Ice Wireless, KMTS Mobility, Koodo
Mobile, Lynx Mobility, MTS, Mobilicity, NorthernTel, PC Mobile, Petro Canada
Mobility, Primus, Public Mobile, Rogers Wireless, SaskTel, Sears Connect, 7-
Eleven Speak Out Wireless, Sogetel, TBayTel, Telebec, TELUS, Videotron, Virgin
Mobile, Wightman Telecom and Wind Mobile
More than one in five households in Canada has cell phones as their only form of
telephone service. In 2013, 20.4% of households reported using a cell phone
exclusively, up from 15.7% in 2012. (Statistics Canada, Residential Telephone
Service Survey 2014). In 2013, ownership of at least one cell phone was reported
by 84.9% of households. (Statistics Canada, Survey of Household Spending, Jan
2015)
Trends in the Industry
Wireless data consumption is booming now like never before, as social media and
application happy users Google it all up on YouTube. Newer, more powerful smart
phones are gobbling up vast amounts of data on mobile networks. Consumers love
it. Consumers demand more from their technology. Whether it is a television,
cellular phone, or refrigerator, the latest technology purchase must have new
features. With the advent of the Internet, the most-wanted feature is better, faster
access to information. Cellular subscribers pay extra on top o f their basic bills for
such features as instant messaging, stock quotes, and even Internet access right on
their phones. To support such a powerful system, the authors need pervasive,
high-speed wireless connectivity. A number of technologies currently exist to
provide users with high-speed digital wireless connectivity; Bluetooth and 802.11
are examples. A number of technologies currently exist to provide users with high-
speed digital wireless connectivity; Bluetooth and 802.11 are examples. These two
standards provide very high-speed network connections over short distances,
typically in the tens of meters. The goal is the same: long-range, high-speed
wireless, which for the purposes of this report will be called 4G, for fourth-
generation wireless system. Fourth-generation wireless needs to be standardized
due to its enticing advantages to both users’ and providers. Each generation is
characterized by new frequency bands, higher data rates and non backwards
compatible transmission.
Government Regulation
The Canadian Radio-television and Telecommunications Commission (CRTC) has
created this Wireless Code (the Code) so that consumers of retail mobile wireless

3. voice and data services (wireless services) will be better informed of their rights
and obligations contained in their contracts with wireless service providers
(service providers).
The Wireless Code will make it easier for individual and small business customers
to obtain and understand the information in their wireless service contracts;
Establish consumer-friendly business practices for the wireless service industry
where necessary; and
Contribute to a more dynamic wireless market.
The Code applies to all wireless services, whether purchased on a stand-alone
basis or as part of a bundle, and whether purchased in person, online, or over the
phone. All service providers must comply with the Code. All sections of the Code
apply to postpaid services. The following sections of the Code also apply to prepaid
services: A. 1-3; B. 2; E. 1, E. 4, and E. 5; F. 1-4; G. 1-4; and J. 1.
Definitions of terms used in the Code are provided at the end of the Code. Defined
terms are indicated in italics and bold the first time they appear in the Code.
If any part of the Code or the customer’s contract is ambiguous, or if it is unclear
how the terms of the Code or the contract are to be applied, then the Code and the
contract must be interpreted in a manner that is favorable to the customer.
A customer who believes that their service provider is not adhering to the Code
should first try to resolve the problem directly with the service provider. If the
customer is not satisfied with the service provider’s response, they can contact the
Commissioner for Complaints for Telecommunications Services Inc. (CCTS) as
follows:
Mail: P.O. Box 56067 – Minto Place RO, Ottawa, Ontario. K1R 7Z1
Website: www.ccts-cprst.ca
Toll-free: 1-888-221-1687
TTY: 1-877-782-2384
Email: response@ccts-cprst.ca
Fax: 1-877-782-2924
THE MARKET
Market Segment
The worldwide Smartphone market kicked off the year with an expected post-
holiday dispersion in shipment volume compared to the previous quarter's
unprecedented results. According to data from the International Data Corporation
(IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of
334.4 million Smartphone’s worldwide in the first quarter of 2015 (1Q15), up
16.0% from the 288.3 million units in 1Q14 but down by 11.4% from the 377.6
million units shipped in 4Q14. Android dominated the market with a 78.0% share
in 1Q15. Samsung reasserted its global lead with a renewed focus on lower-cost
Smartphone’s.
Products & Services
To possess the likelihood to embrace a “Mobile Workplace” and deliver Wireless
Products and IT servicing anywhere, anytime (within reason) to pleased
individuals/clientele that didn’t get to the Cellular Outlet in time. A link and

4. website here is showing an example of a link of a host business using this
principle https://www.vworkapp.com/marketplaces.
By bringing the market home basically or to the residence in an effort to build
business clients by offering a convenient alternative. The days of companies selling
products to consumers are coming to an end," Cox said. "The whole element of
moving the position from sell to buy is something we're going to be working on
over the course of 2015 and beyond: how to engage customers with products and
services very differently … the notion of the marketing funnel marketing
fundamentally changes. It becomes much more about a lifecycle, that circular
notion of over time — how do we catch people, using data, and actually help them
in the moment?"
Pricing and Distribution
Smart brands will continue to create campaigns through this connected-consumer
lens, and the confluence of product, marketing, technology, and other driving
functions will be more important than ever -- as it’s this blurring of the lines that
will enable these richer consumer experiences. What I propose as an economic
certainty so as to rank with pricing, and distribution strategy is the main focus of
my advertisement intently increasing my consumer base by firstly offering a
cheaper wireless product to what would become a larger share of the marketplace
as a small player. That is the trend in all of North America, with a large volume of
mergers being caused. With Rogers it happens to be Fido. Fido was originally
launched by Microcell Solutions Inc. in 1996 and went on to revolutionize the
wireless industry in Canada with a unique approach to pricing, a money-back
satisfaction guarantee.
Market Trends
As we launch into 2015 with wishes and expectations for the year ahead, one thing
is clear: We're in the midst of a global transformation as more and more people
are moving from the offline and disconnected world to being constantly connected.
Consumers all around the world are adopting smart devices at an astounding pace,
opening up more and more opportunities to engage in new ways –changing the
way we interact, entertain, educate and shop. And that pace is expected to
continue with 50 billion connected devices projected by 2020. Things as simple as
e-commerce trends like retail device scanning that will further leverage the
barcodes that shoppers will then often scan with their mobile devices. That can
mean stores and brands that are better equipped to keep customers engaged, drive
sales, and increase customer loyalty and retention. "Retailers now recognize the
power of barcode scanning in the context of high performance and reliable native
mobile applications," said Samuel Mueller, chief executive officer at Scandit. "We
expect the trend of mobile-enabled commerce to continue throughout the 2014
holiday shopping season and into 2015 and beyond."

5. Implications or Risk Factors
Developers will increasingly feel pressure to cut back on building mobile apps with
data collection that's unnecessary for core functionality. "Examples such as a
flashlight app that taps a user's geo-location and accesses user's cameras and their
calendars are raising some red flags," said Domingo Guerra, president and co-
founder of App-thority. "The argument by developers, that they need to monetize,
will increasingly hold less water as enterprises and users recognize the true cost of
'free' apps and require more transparency and stronger reasoning from
developers … Developers that recognize this trend will be able to differentiate their
app in a sea of competition by offering better security and privacy than their
competitors."
Planned Response
With global technology brands
OTT
I am a firm believer that the only thing that happens to change things in my
personal world is my change in perception about it. (Change itself) Thus the
responsiveness to any changes and tenacity around the innovative business model
must matter to managers, entrepreneurs and academic researchers for several
reasons. First, it represents an often underutilized source of future value. Second,
competitors might find it more difficult to imitate or replicate an entire novel
activity system than a single novel product or process. Since it is often relatively
easier to undermine and erode the returns of product or process innovation,
innovation at the level of the business model can sometimes translate into a
sustainable performance advantage. Third, because business model innovation
can be such a potentially powerful competitive tool, managers must be attuned to
the possibility of competitors’ efforts in this area. Competitive threats often come
from outside their traditional industry boundaries.
THE COMPETITION
Competitors and type of Competition
There has always been a demand for the latest technological advances in cellular
and wireless in Canada. We are third in the world as consumers behind Great
Britain and the United States. Now with more competition and leverage on smaller
wireless providers because of more affordable communications. There seemingly
were a handful of carriers 5 years ago, and now across Canada there are dozens
each lobbying and trying to bid for consumers by offering lower prices on phones
and rates. What is diametrically appears here is that with the smaller players is
that if you go by just numbers alone over time you can't not be profitable in this
manner of business model as well. The large 4 or more providers in Bell, Virgin,
Rogers, and Telus charge higher prices and compensate with an obligation to a 2
year contract. There is pay as you go but it is scary expensive. With New Age
Wireless Solutions I would prefer to reach a smaller segment of the population
with a limited budget and charging a competitively lower rate. These obligations
are not temporary or partial to change. In propelling the network that builds it's

6. reputation on making less money off of more people instead of being compliant to
a board of shareholders. The main villain in the marketplace that I am willing to
compete with is the prepaid 7/11 type cell phones that grab the unassuming buyer
to a cheaply made phone and then charging huge airtime rates.
http://www.comparemyrates.ca/cell-phone-plans/british-columbia/
Competitors' Strengths and Weaknesses
The major players:
Canada’s wireless carriers offer coverage to more than 99% of Canadians. (CRTC,
Communications Monitoring Report, 2014)
There are currently more than two dozen wireless service providers in Canada,
including national carriers and their subsidiaries, regional carriers, urban-centric
providers, and numerous high-profile resellers: Bell, Bell Aliant, Chatr
Wireless,Cityfone, CityWest, EastLink, Fido, Ice Wireless, KMTS Mobility, Koodo
Mobile,Lynx Mobility, MTS, Mobilicity, NorthernTel, PC Mobile, Petro Canada
Mobility,Primus, Public Mobile, Rogers Wireless, SaskTel, Sears Connect, 7-Eleven
Speak Out Wireless, Sogetel, TBayTel, Telebec, TELUS, Videotron, Virgin
Mobile, Wightman Telecom and Wind Mobile
The edge or advantages to some of the smaller companies is in getting reduced
affiliate rates as authorized dealers being paired up with the larger flagship
provider. As in one example Rogers and Fido being coupled. I am looking to build
a network that will foster relationships within as I am in consideration of
other financial avenues in a elaborated start-up as this.
Competitive Advantages
I have learned a valuable lesson in promoting an honest and ethical business
practice. If I can promote in this way it will always allow for positive feedback and
a valuable relationships with the people I serve. What I can bring that is different
to a sustainable platform in addition is specialized allowances and equipment for
disabled clientele. I have worked with recently and it is really a matter of building
consumer confidence through trust. I can take time for specialized adaptations
and my technical right arm can be unequivocally valuable in this area as well.
The principles of sound etiquette and preference in no way precludes the fact that
the customer is priority one. I also am "mobile" most times and can bring the store
to wherever the buyer wishes. This may or may not be the case for technical repair
issues.
I want to build a strong contributor at the accordance of making record of all
failures and hopefully some success.
I have import contacts with a variety of suppliers from Hong Kong for competitive
rates on phones and assesories. i.e. "Lamyik Telecom"
If you are a start-up and do not yet have clients or suppliers you should still contact potential
clients and suppliers and include letters of intent and market research information to help show
your sales potential.

7. Customers
NAMEADDRESS TERMS PRODUCT/SERVICE
1
Chris Hooks Monthly
Business Bundle 60
Plan
2
John Crosman Monthly
BusinessBundle 60
Plan
3
Jorge F Gomes Monthly
BusinessBundle 60
Plan
4
Craig Brown Monthly
Business Bundle 60
Plan
ADDITIONAL INFORMATION
All 15 clients are on month to month flex
BusinessBundle 60 Shared Data Plan. (11
not listed here)
Suppliers
NAMEADDRESS TERMS PRODUCT/SERVICE
1 Blackapple Cellular
Victoria BC
Notarized
Dealer
IT Tech Repairs Service
And Supplies
2
Rogers
Communications
Notarized
Dealer and
Partner
All Wireless Supply
Service and Technical
Support.
3 Tesseract 2.0
Computers Store
Dealer and
Agent
Some IT And Network
Software Sales
4
Mobile Snap Dealer
Software and Phone
Accessories
5
T-Booth Wireless
Consultation
Services
Network
Administration.
ADDITIONAL INFORMATION
More wholesale wireless parts, software, and repair shops not listed here.
Advertising & Promotion
I mainly advertise on social media sites and applications because they are very
efficient, very inexpensive, and effective in reaching hundreds of thousands of
possible clients who are online now in the forefront. Within just one ad-campaign
on facebook I hit a demographic of Victoria and Vancouver with my ad and was
exposed to a possible network of 150,000 to 200,000 within an expense of
$2.00/day.
Within the parameters of building a website I have basically used Wix.com as a
host for now just to outline what I would like to emulate when designing a dynamic
and bold domain.
www.newagewirelesssolu.wix.com/newage
Pricing & Distribution

8. All pricing will mainly cut the inflated costs of mainline sectors of the open
marketplace by most dealers. I can determine a bottom line that has to be
workable and adjusted very efficiently as I must use a cost and pricing analysis to
make noise in the industry. I don't pretend to be anything close to the bigger
companies in Canada. All I can prospectively seduce is that by introducing options
that are favorable I will assume a sustainable ROI and New Age Wireless Solutions
can contently procure its fresh and dynamic future.
Customer Service Policy
All hardware sold comes with available insurance from distributor in the form of
device protection plus. All prices are negotiable and if a customer finds another
coupon, sale receipt, and or policy it will always be considered in favor of that
client.
Any such favorable circumstances will thus be in effect. I am here with a business
mind, and a vision to make a difference. With changes comes challenges but with
that primarily there is a formula for success. I truly believe that all my experiences
with customers is a chance to learn something that might not be valuable now but
in time it stands out immaculately.