Over the course of three days, Carat was focused on how the latest technologies could be applied to current brand and business challenges. It is our goal to ground the innovations we saw in an understanding of human intelligence that prepares brands for today, tomorrow and the future.
As a think-tank of ideas hard to obtain any where else, SXSW effortlessly empowers and inspires professionals to take on the challenges of tomorrow. This year, Carat narrows in on how these disparate ideas can be applied to current brand and business challenges. It is our goal to ground the inspiration we see with human behavior, business intelligence, and market understanding to prepare brands for today, tomorrow and the future.
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
The document provides a summary and highlights from CES 2019. Some of the key points included:
1. Privacy was a major theme at CES 2019, with every device collecting data. This is a change from previous years where privacy was not as big of a focus.
2. Voice assistants continued to be a major focus, with Amazon and Google platforms continuing to integrate across more devices.
3. 5G networks rolling out will allow for more capabilities with connected devices and IoT at a larger scale through increased bandwidth and speeds.
4. Notable company announcements and displays included Honda's privacy-focused "Dream Drive" connected car program, smart toilets and dog toilets
The document summarizes 10 trends that will shape the telecom sector by 2020:
1) Rise of cloud services and decentralized computing requiring reliable connectivity. Cloud computing market size is expected to grow to $241 billion by 2020.
2) Smartphones will have trans-flexive displays, real-time focusing cameras, and micro-batteries lasting 1000 times longer than current batteries. Phones may be separate from wearable screens.
3) Wireless infrastructure investments in TD-LTE macrocells and small cells will grow at 15% CAGR reaching $13 billion by 2020, with 1 billion subscriptions generating $230 billion in revenues.
4) Mobile traffic is expected to grow 33 times from 2010
CES 2019 saw a focus on 5G networks, artificial intelligence, voice computing, and vehicle technology. 5G will enable the connection of many devices and transform industries over the next 30 years. AI was prominent through digital assistants, embedded intelligence, and machine learning. Automakers discussed advances in self-driving vehicles and invested billions in development. Resilient technologies aimed to strengthen infrastructure and emergency preparedness.
The document provides a summary of the top 10 toys and trends at CES 2019. Some of the key trends highlighted include delegation with impact through products that monitor health and safety, intelligence at the edge through machine learning models run locally on devices, and voice assistants becoming more ubiquitous. Top toys discussed include the nreal AR headset and Pimax 8K VR headset for their high quality visuals and wide field of view. The document also summarizes emerging trends in areas like private health testing, security, coaching and behavior modification technologies, and autonomous vehicles and drones finding practical business applications.
2015 Global Trend Forecast (Technology, Media & Telecoms)CM Research
The document provides predictions for technology, media and telecom investment themes over the next 12 months. For hardware, it predicts wearable technology and mobile payments will benefit Apple and Google due to their mobile operating systems. Samsung looks risky, while Lenovo is a long-term favorite. Software defined networking threatens Cisco and Ericsson, while EMC is a long-term play. Google is positioned to gain from numerous concurrent consumer electronics cycles. For software, applications focused on big data like Nuance and Tableau are favored. Amazon may lose cloud dominance as prices fall. For internet and media, Google leads in e-commerce and mobile. Content owners could benefit from multiple internet TV platforms. Voice revenues are declining for telecoms who
Over the course of three days, Carat was focused on how the latest technologies could be applied to current brand and business challenges. It is our goal to ground the innovations we saw in an understanding of human intelligence that prepares brands for today, tomorrow and the future.
As a think-tank of ideas hard to obtain any where else, SXSW effortlessly empowers and inspires professionals to take on the challenges of tomorrow. This year, Carat narrows in on how these disparate ideas can be applied to current brand and business challenges. It is our goal to ground the inspiration we see with human behavior, business intelligence, and market understanding to prepare brands for today, tomorrow and the future.
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
The document provides a summary and highlights from CES 2019. Some of the key points included:
1. Privacy was a major theme at CES 2019, with every device collecting data. This is a change from previous years where privacy was not as big of a focus.
2. Voice assistants continued to be a major focus, with Amazon and Google platforms continuing to integrate across more devices.
3. 5G networks rolling out will allow for more capabilities with connected devices and IoT at a larger scale through increased bandwidth and speeds.
4. Notable company announcements and displays included Honda's privacy-focused "Dream Drive" connected car program, smart toilets and dog toilets
The document summarizes 10 trends that will shape the telecom sector by 2020:
1) Rise of cloud services and decentralized computing requiring reliable connectivity. Cloud computing market size is expected to grow to $241 billion by 2020.
2) Smartphones will have trans-flexive displays, real-time focusing cameras, and micro-batteries lasting 1000 times longer than current batteries. Phones may be separate from wearable screens.
3) Wireless infrastructure investments in TD-LTE macrocells and small cells will grow at 15% CAGR reaching $13 billion by 2020, with 1 billion subscriptions generating $230 billion in revenues.
4) Mobile traffic is expected to grow 33 times from 2010
CES 2019 saw a focus on 5G networks, artificial intelligence, voice computing, and vehicle technology. 5G will enable the connection of many devices and transform industries over the next 30 years. AI was prominent through digital assistants, embedded intelligence, and machine learning. Automakers discussed advances in self-driving vehicles and invested billions in development. Resilient technologies aimed to strengthen infrastructure and emergency preparedness.
The document provides a summary of the top 10 toys and trends at CES 2019. Some of the key trends highlighted include delegation with impact through products that monitor health and safety, intelligence at the edge through machine learning models run locally on devices, and voice assistants becoming more ubiquitous. Top toys discussed include the nreal AR headset and Pimax 8K VR headset for their high quality visuals and wide field of view. The document also summarizes emerging trends in areas like private health testing, security, coaching and behavior modification technologies, and autonomous vehicles and drones finding practical business applications.
2015 Global Trend Forecast (Technology, Media & Telecoms)CM Research
The document provides predictions for technology, media and telecom investment themes over the next 12 months. For hardware, it predicts wearable technology and mobile payments will benefit Apple and Google due to their mobile operating systems. Samsung looks risky, while Lenovo is a long-term favorite. Software defined networking threatens Cisco and Ericsson, while EMC is a long-term play. Google is positioned to gain from numerous concurrent consumer electronics cycles. For software, applications focused on big data like Nuance and Tableau are favored. Amazon may lose cloud dominance as prices fall. For internet and media, Google leads in e-commerce and mobile. Content owners could benefit from multiple internet TV platforms. Voice revenues are declining for telecoms who
Three Consumer Market Trends that are Impacting Telecom Industry (2014)Marc Jadoul
The document discusses three consumer market trends impacting the telecom industry: 1) The linear TV model is being replaced as viewers demand more flexible viewing options on multiple devices. 2) Mobile usage and data consumption is growing rapidly, especially for video. 3) The "Internet of Things" is emerging, connecting billions of devices and generating huge revenues. The telecom industry must adapt networks and services to these changing trends of media consumption and connectivity of people and devices.
This report summarizes key trends from CES 2018 and their implications for marketers. It discusses how AI will play an essential role in digital transformation through automating tasks and leveraging data. Voice is becoming a more common way for consumers to interact with technology like smart speakers and cars. Innovation in automobiles is shifting to electric vehicles and self-driving capabilities, changing the relationship between brands and consumers. The rise of augmented and virtual reality provides new opportunities for brands to engage consumers through digital content and experiences.
Enforcing accountability in media using blockchainRob Van Den Dam
The document discusses how blockchain technology can be used to improve processes in the media and entertainment industry supply chain. It provides examples of how blockchain is being used by royalty collection agencies to more accurately track content and royalty payments. Blockchain can streamline various operational aspects like auditing, payments, and rights management by introducing transparency and eliminating inefficiencies. The document also discusses how blockchain could improve transparency and efficiency in digital advertising by providing visibility into media buys and tracking ad impressions through the entire delivery process.
This document discusses telecommunication and provides details about Zong, a telecommunication company in Pakistan. It defines telecommunication as communicating over long distances electronically. It then discusses Zong's history and acquisition in Pakistan, challenges it faces including network coverage, strong competitors, advertising, and franchises. Strengths, weaknesses, opportunities, and threats for Zong are identified. The conclusion notes Zong faces challenges compared to other companies and recommendations are provided to improve network coverage, advertising, franchises, packages, and handle electric crises.
Deloitte is a global network of professional services firms that provides audit, consulting, financial advisory, risk management, and tax services. It operates through individual member firms in various countries, which are separate legal entities. The document provides a brief overview of Deloitte and its legal structure, noting that services may vary by country and rules and regulations. It also contains standard disclaimers regarding the general nature of its content and advising readers to consult professionals regarding specific situations.
Microsoft Telecommunications Industry Newsletter | January 2020Rick Lievano
The newsletter provides information on Microsoft's activities in the telecommunications industry in January 2020. It highlights how telecom companies are transforming to digital businesses using technologies like cloud, AI, and blockchain. It also announces Microsoft's participation at industry events in January and February, including CES 2020 and MWC 2020, where they will demonstrate mixed reality, AI, and edge computing solutions. The newsletter contains several news articles featuring partnerships between Microsoft and telecom companies to accelerate digital transformation.
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
1. Windows 8 will continue to decline in popularity and Microsoft will release the next version of Windows earlier than planned in late 2014 or 2015 to regain market share.
2. Fewer companies will manufacture tablets as profit margins decrease, and tablets will not fully replace computers despite growing popularity due to most users not planning to use tablets as their primary device.
3. Tighter integration between the internet and TV will lead to a decline in cable and satellite subscriptions similar to what happened to newspapers as more people replace expensive TV services with connected devices and a la carte media options.
Ivan Seidenberg Keynote Speech at SUPERCOMMnextgenweb1
Ivan Seidenberg, CEO of Verizon Communications, delivered a keynote address at the 2009 Supercomm conference. He discussed how communications technologies have progressed dramatically over the past 40 years that he has been in the industry. He highlighted Verizon's investments in building out 4G wireless and fiber optic networks to support increasing demand for mobile data and broadband. Seidenberg argued that communications infrastructure investment is critical for economic growth and innovation, and that policies should encourage rather than hinder such investment. He expressed concerns that restrictive net neutrality regulations could delay expansion of broadband networks and availability.
The document discusses the growing importance of digital platforms and ecosystems for businesses. It notes that 90% of executives believe ecosystems will change their organizations, and over half of global executives feel traditional value chains are being replaced by ecosystems. The document also discusses the value of APIs for expanding business opportunities and revenues, though telecom executives still need to improve in deploying APIs. Finally, it notes that while CSPs have an opportunity to become platform providers due to existing trust and security capabilities, they also face significant risks to privacy and security from criminal threats if digital trust is broken.
Where do telecom operators go from here?CM Research
Why have telecom operators performed so badly over the last decade and what strategy do they need to adopt in order to remain relevant in the Digital World?
Telcos’ have consistently underperformed analyst and market expectations … their stock market recoveries after the 2000 crash and the 2007 crash were weak relative to the rest of TMT.
Their core revenues – voice, messaging and internet access – are now in terminal decline (or at least moving towards terminal decline).
Their future is tied to over-the-top services such as internet TV, mobile payments and cloud services.
Telcos remain the most over-regulated part of the internet value chain, so any super-normal profits they attempt to make from new technology cycles risk being capped by the regulator.
In order to survive, Telcos need to latch on to one of the many emerging technology cycles mentioned on page 19.
But they also need to change their business models:
- By moving towards software services
- By restructuring their businesses such that their new products are not regulated
- By consolidating to eliminate excess competition
SK Telecom is an example of how the move to software can raise shareholder returns.
BT’s ring-fencing of its regulated activity into Openreach is an example of the type of internal restructuring that can raise shareholder returns
AT&T and Verizon are living proof that industry consolidation will raise shareholder returns.
CM Research Corporate Presentation 2014CM Research
Analysing Global Trends in Technology, Media and Telecoms
Our corporate presentation explains how we help CEOs, CTOs and CIOs predict the future of technology, media and telecoms.
The document discusses several global telco trends for 2013, including HTML5 and billing, user experience convergence, voice over LTE (VoLTE), bring your own device (BYOD) and mobile device management (MDM), net neutrality, big data, cloud computing, machine-to-machine (M2M), and fixed-mobile unification. Key points discussed are the opportunities for telcos in cloud services, making voice applications more diverse on LTE networks, helping small and medium enterprises through cloud services, and deciding how to participate in the growing M2M market.
The document discusses several trends transforming the telecom industry from now until 2020 and beyond. These include: 1) Seamless connectivity and mobility as users expect ubiquitous high-speed wireless access everywhere; 2) Over-the-top applications changing communications and entertainment with messaging, voice, and video apps; and 3) The growth of data usage and streaming requiring efficient delivery of on-demand and customizable experiences to users across multiple devices. The telecom industry must adapt networks and business models to support these changing behaviors and the exponential growth of connected devices and data traffic.
The paid TV market is on the precipice of a fundamental change. Internet and mobile video are challenging traditional cable TV for the attention of viewers worldwide. Consumers are demanding more personalized, unfettered content and video service providers must deliver.
Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.
Deloitte Canada predicts several trends in technology, media, and telecommunications for 2020:
1) By the end of 2020 there will be over 700 satellites in low-Earth orbit providing broadband internet, up from 200 in 2019, seeking to connect more people worldwide.
2) Sales of edge AI chips that perform machine learning tasks on devices will exceed 750 million units, more than double the 2017 prediction, as these chips bring AI capabilities directly to devices.
3) Over 100 companies worldwide will begin testing private 5G networks for use in industrial settings like factories and warehouses.
4) At least 1.6 billion people worldwide, about 450 million households, will still watch terrestrial television via antennas in
This document discusses 5 trends that will impact businesses in 2020: 1) 5G mobility, 2) SD-WAN, 3) artificial intelligence, 4) Internet of Things, 5) communications platforms as a service. It provides examples of how each trend can benefit businesses and opportunities for partners to address these trends. The document also briefly mentions digital transformation, cybersecurity, and vertical markets that partners can target to help businesses with these changing technologies.
The document discusses how the Internet of Things (IoT) will transform telecommunications by enabling all types of devices and objects to connect and communicate with each other and with people. As the number of connected devices increases dramatically, it will create a "magic roundabout" effect where interactions become highly complex. Businesses need to understand how customer behavior will change and develop strategies to leverage the large amounts of data generated to improve customer relationships and identify new opportunities. The document outlines the history of telecommunications technologies and innovations that have led to the IoT, and discusses challenges, risks, and strategies for businesses to effectively navigate the changes brought about by the IoT.
This newsletter provides updates on partnerships, customers, industry news and events from Microsoft's Media and Communications team. Key points include:
- Microsoft was named Strategic Partner of the Year by CSG and they look forward to continued collaboration on digital transformation efforts.
- Microsoft partnered with the NFL to enhance the Super Bowl experience using their technology during the pandemic.
- Microsoft debuted a custom neural voice tool for Azure Cognitive Services that is now generally available.
- The ECB partnered with Microsoft to use technologies like AI and data analytics to inform England's national cricket teams.
Mobile World Congress 2017 Recap: The Future of ConnectivityIan Beacraft
A recap of the fourteen trends that defined Mobile World Congress 2017, through the lens of Epsilon Agency's innovation platform of Cognition, Connection and Immersion. Here you'll find the best of the show.
Three Consumer Market Trends that are Impacting Telecom Industry (2014)Marc Jadoul
The document discusses three consumer market trends impacting the telecom industry: 1) The linear TV model is being replaced as viewers demand more flexible viewing options on multiple devices. 2) Mobile usage and data consumption is growing rapidly, especially for video. 3) The "Internet of Things" is emerging, connecting billions of devices and generating huge revenues. The telecom industry must adapt networks and services to these changing trends of media consumption and connectivity of people and devices.
This report summarizes key trends from CES 2018 and their implications for marketers. It discusses how AI will play an essential role in digital transformation through automating tasks and leveraging data. Voice is becoming a more common way for consumers to interact with technology like smart speakers and cars. Innovation in automobiles is shifting to electric vehicles and self-driving capabilities, changing the relationship between brands and consumers. The rise of augmented and virtual reality provides new opportunities for brands to engage consumers through digital content and experiences.
Enforcing accountability in media using blockchainRob Van Den Dam
The document discusses how blockchain technology can be used to improve processes in the media and entertainment industry supply chain. It provides examples of how blockchain is being used by royalty collection agencies to more accurately track content and royalty payments. Blockchain can streamline various operational aspects like auditing, payments, and rights management by introducing transparency and eliminating inefficiencies. The document also discusses how blockchain could improve transparency and efficiency in digital advertising by providing visibility into media buys and tracking ad impressions through the entire delivery process.
This document discusses telecommunication and provides details about Zong, a telecommunication company in Pakistan. It defines telecommunication as communicating over long distances electronically. It then discusses Zong's history and acquisition in Pakistan, challenges it faces including network coverage, strong competitors, advertising, and franchises. Strengths, weaknesses, opportunities, and threats for Zong are identified. The conclusion notes Zong faces challenges compared to other companies and recommendations are provided to improve network coverage, advertising, franchises, packages, and handle electric crises.
Deloitte is a global network of professional services firms that provides audit, consulting, financial advisory, risk management, and tax services. It operates through individual member firms in various countries, which are separate legal entities. The document provides a brief overview of Deloitte and its legal structure, noting that services may vary by country and rules and regulations. It also contains standard disclaimers regarding the general nature of its content and advising readers to consult professionals regarding specific situations.
Microsoft Telecommunications Industry Newsletter | January 2020Rick Lievano
The newsletter provides information on Microsoft's activities in the telecommunications industry in January 2020. It highlights how telecom companies are transforming to digital businesses using technologies like cloud, AI, and blockchain. It also announces Microsoft's participation at industry events in January and February, including CES 2020 and MWC 2020, where they will demonstrate mixed reality, AI, and edge computing solutions. The newsletter contains several news articles featuring partnerships between Microsoft and telecom companies to accelerate digital transformation.
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
1. Windows 8 will continue to decline in popularity and Microsoft will release the next version of Windows earlier than planned in late 2014 or 2015 to regain market share.
2. Fewer companies will manufacture tablets as profit margins decrease, and tablets will not fully replace computers despite growing popularity due to most users not planning to use tablets as their primary device.
3. Tighter integration between the internet and TV will lead to a decline in cable and satellite subscriptions similar to what happened to newspapers as more people replace expensive TV services with connected devices and a la carte media options.
Ivan Seidenberg Keynote Speech at SUPERCOMMnextgenweb1
Ivan Seidenberg, CEO of Verizon Communications, delivered a keynote address at the 2009 Supercomm conference. He discussed how communications technologies have progressed dramatically over the past 40 years that he has been in the industry. He highlighted Verizon's investments in building out 4G wireless and fiber optic networks to support increasing demand for mobile data and broadband. Seidenberg argued that communications infrastructure investment is critical for economic growth and innovation, and that policies should encourage rather than hinder such investment. He expressed concerns that restrictive net neutrality regulations could delay expansion of broadband networks and availability.
The document discusses the growing importance of digital platforms and ecosystems for businesses. It notes that 90% of executives believe ecosystems will change their organizations, and over half of global executives feel traditional value chains are being replaced by ecosystems. The document also discusses the value of APIs for expanding business opportunities and revenues, though telecom executives still need to improve in deploying APIs. Finally, it notes that while CSPs have an opportunity to become platform providers due to existing trust and security capabilities, they also face significant risks to privacy and security from criminal threats if digital trust is broken.
Where do telecom operators go from here?CM Research
Why have telecom operators performed so badly over the last decade and what strategy do they need to adopt in order to remain relevant in the Digital World?
Telcos’ have consistently underperformed analyst and market expectations … their stock market recoveries after the 2000 crash and the 2007 crash were weak relative to the rest of TMT.
Their core revenues – voice, messaging and internet access – are now in terminal decline (or at least moving towards terminal decline).
Their future is tied to over-the-top services such as internet TV, mobile payments and cloud services.
Telcos remain the most over-regulated part of the internet value chain, so any super-normal profits they attempt to make from new technology cycles risk being capped by the regulator.
In order to survive, Telcos need to latch on to one of the many emerging technology cycles mentioned on page 19.
But they also need to change their business models:
- By moving towards software services
- By restructuring their businesses such that their new products are not regulated
- By consolidating to eliminate excess competition
SK Telecom is an example of how the move to software can raise shareholder returns.
BT’s ring-fencing of its regulated activity into Openreach is an example of the type of internal restructuring that can raise shareholder returns
AT&T and Verizon are living proof that industry consolidation will raise shareholder returns.
CM Research Corporate Presentation 2014CM Research
Analysing Global Trends in Technology, Media and Telecoms
Our corporate presentation explains how we help CEOs, CTOs and CIOs predict the future of technology, media and telecoms.
The document discusses several global telco trends for 2013, including HTML5 and billing, user experience convergence, voice over LTE (VoLTE), bring your own device (BYOD) and mobile device management (MDM), net neutrality, big data, cloud computing, machine-to-machine (M2M), and fixed-mobile unification. Key points discussed are the opportunities for telcos in cloud services, making voice applications more diverse on LTE networks, helping small and medium enterprises through cloud services, and deciding how to participate in the growing M2M market.
The document discusses several trends transforming the telecom industry from now until 2020 and beyond. These include: 1) Seamless connectivity and mobility as users expect ubiquitous high-speed wireless access everywhere; 2) Over-the-top applications changing communications and entertainment with messaging, voice, and video apps; and 3) The growth of data usage and streaming requiring efficient delivery of on-demand and customizable experiences to users across multiple devices. The telecom industry must adapt networks and business models to support these changing behaviors and the exponential growth of connected devices and data traffic.
The paid TV market is on the precipice of a fundamental change. Internet and mobile video are challenging traditional cable TV for the attention of viewers worldwide. Consumers are demanding more personalized, unfettered content and video service providers must deliver.
Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.
Deloitte Canada predicts several trends in technology, media, and telecommunications for 2020:
1) By the end of 2020 there will be over 700 satellites in low-Earth orbit providing broadband internet, up from 200 in 2019, seeking to connect more people worldwide.
2) Sales of edge AI chips that perform machine learning tasks on devices will exceed 750 million units, more than double the 2017 prediction, as these chips bring AI capabilities directly to devices.
3) Over 100 companies worldwide will begin testing private 5G networks for use in industrial settings like factories and warehouses.
4) At least 1.6 billion people worldwide, about 450 million households, will still watch terrestrial television via antennas in
This document discusses 5 trends that will impact businesses in 2020: 1) 5G mobility, 2) SD-WAN, 3) artificial intelligence, 4) Internet of Things, 5) communications platforms as a service. It provides examples of how each trend can benefit businesses and opportunities for partners to address these trends. The document also briefly mentions digital transformation, cybersecurity, and vertical markets that partners can target to help businesses with these changing technologies.
The document discusses how the Internet of Things (IoT) will transform telecommunications by enabling all types of devices and objects to connect and communicate with each other and with people. As the number of connected devices increases dramatically, it will create a "magic roundabout" effect where interactions become highly complex. Businesses need to understand how customer behavior will change and develop strategies to leverage the large amounts of data generated to improve customer relationships and identify new opportunities. The document outlines the history of telecommunications technologies and innovations that have led to the IoT, and discusses challenges, risks, and strategies for businesses to effectively navigate the changes brought about by the IoT.
This newsletter provides updates on partnerships, customers, industry news and events from Microsoft's Media and Communications team. Key points include:
- Microsoft was named Strategic Partner of the Year by CSG and they look forward to continued collaboration on digital transformation efforts.
- Microsoft partnered with the NFL to enhance the Super Bowl experience using their technology during the pandemic.
- Microsoft debuted a custom neural voice tool for Azure Cognitive Services that is now generally available.
- The ECB partnered with Microsoft to use technologies like AI and data analytics to inform England's national cricket teams.
Mobile World Congress 2017 Recap: The Future of ConnectivityIan Beacraft
A recap of the fourteen trends that defined Mobile World Congress 2017, through the lens of Epsilon Agency's innovation platform of Cognition, Connection and Immersion. Here you'll find the best of the show.
What were the big trends at MWC17? What are the things you need to be aware of to stay successful?
Here’s a quick summary on the big trends and insights from Mobile World Congress 2017 based on hundreds of interviews, tours, presentations and announcements.
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful?
The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples.
The presentation this year covers the following areas:
* Customer Experience including innovation, methodologies, multi-channel and IoT
* Big and small data including solving real problems and faster analytics
* Devices including the latest on smartphones, AR/VR and wearables
* Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps
* The next big things…
This year's Super Bowl saw a host of big-name brands competing to earn the attention of 111.3 million football fans. We look at some of the strategies brands used to stand out.
Here are our key takeout's from APG's recent Noisy Thinking event on the all-important question, 'Why Aren't Strategist's Impacting Clients' Bottom Line?"
Craft spirits are growing rapidly and gaining market share, posing a threat to larger, established spirit brands. The number of craft distilleries in the US has increased 48-fold in less than 40 years. Craft brands command higher prices and growth rates by appealing to consumers who seek higher quality, more authentic products. While craft brands still make up a small percentage of the overall market, their influence is already being felt and large brands need to learn from their storytelling and branding approaches to better compete in the crowded spirits market.
Get Telecoms Smart - New Year, New Approachemmersons1
Telecom providers face ongoing challenges including declining revenues, need for increased investment, and unsustainable data traffic growth. In 2017, analysts anticipate telecoms will take a smarter, more innovative approach. This includes partnerships with startups, focusing on customer retention through loyalty programs, and exploring new data monetization strategies beyond unlimited plans like tiered pricing and speed-throttled "always on" packages. While growth will be incremental, analysts expect a more positive outlook if telecoms adopt innovative solutions to long-standing issues.
ExactLogic produces customizable BACnet devices for building automation including thermostats, sensors, and zone valves. Their products are designed to be user-friendly and reliably display useful information. ExactLogic offers technical support, customizable applications, and competitive pricing to help customers win projects and retain satisfied clients.
This document summarizes an accelerator team's homework over three weeks of customer validation activities. It includes templates for tracking interviews, insights, pivots tested, core assumptions validated, problem mapping exercises, market sizing, and empathy maps. The team conducted customer interviews to validate hypotheses and key assumptions, tested at least one pivot or assumption per week, and refined their problem and market understanding over the three-week period based on customer feedback.
This document outlines the mission and activities of ALPFA Puerto Rico, a professional organization that aims to build Latino business leaders. Its mission is to create opportunities, add value, and build relationships for members, partners, and the community, while expanding Latino leadership. It hosts various events like networking mixers, Excel workshops, and collaborates with universities and companies. ALPFA Puerto Rico is part of the larger ALPFA national organization with over 23,000 members nationwide dedicated to developing Latino professionals.
Mobile World Congress 2015 provided several key insights and trends for brands:
1) 5G networks will enable unprecedented connectivity and speeds, unlocking new technological capabilities and use cases like autonomous vehicles.
2) As the Internet of Things expands, brands must navigate how to participate without being "too smart" and how different connected services will prioritize users' data and attention.
3) Emerging technologies like digital identities, virtual and augmented reality, and predictive analytics will transform how brands engage with and understand consumers.
"Каким должен быть контент для современных мобильных устройств?" - Александр…Procontent.Ru Magazine
Видео выступления Александра Ващенко, NARR8, можно посмотреть здесь - http://www.procontent.ru/news/27020.html
Предлагаем презентацию и видеозапись доклада Александра Ващенко, основателя компании NARR8, c конференции Live! Mobile 2012 - Russian Mobile Congress. Тема доклада Александра – «Каким должен быть контент для современных мобильных устройств?».
The document provides a summary of key announcements and trends from the 2014 Mobile World Congress conference around networks, devices, and services. Some of the main points discussed include the growing focus on network virtualization and small cell deployments to improve networks, efforts to lower smartphone prices including the possibility of a $25 smartphone, and increasing emphasis on digital services and connectivity of devices and things beyond mobile phones.
The document summarizes key events and announcements from Mobile World Congress 2011. Over 60,000 participants from 200 countries attended, with 1,300 exhibiting companies. Major announcements included Nokia's partnership with Microsoft, new Android devices, and the expansion of tablets. Long-term Evolution (LTE) networks were demonstrated and will enable new mobile applications and services. The growth of mobile internet and new opportunities for operators and vendors in developing markets and machine-to-machine communication were also discussed. HTC won the award for device manufacturer of the year.
2017.03.02 Mobile World Congress. Mobile Connect for digital public servicesMiquelEstape
1. The document discusses using mobile phones to provide digital identification for citizens to access public services online through a system called Mobile Connect.
2. It proposes an identification solution based on registering a citizen's mobile phone number and email with idCAT, an existing digital enrollment system, without requiring in-person registration. Citizens would then be able to access 95% of online public services with their mobile phone and identification number through one-click Mobile Connect notifications.
3. The system is designed to be easy for ordinary citizens to use according to security principles, requiring nothing new for citizens to remember or setup, and only using their existing mobile phone and identification number to access most public services digitally.
Microsoft Telecommunications Newsletter | May 2021Rick Lievano
In almost every conversation, I’m astounded by the amount of folks who mention the recent disruption that’s occurred in this industry. As the old adage goes: “…the only constant has been change.” Digital disruption has fueled digital transformation, and with the proliferation of companies offering broader arrays of services, enterprises are scrambling to keep up and offer newer and better things.
There’s been major consolidation across Telco and Media, and the fight for audience and revenue is more fierce than ever. As we have seen in these last few weeks, there have been industry changing merger talks between Warner Media and Discovery, Bouygues and M6 Groupe from Bertelsmann, and even Amazon and MGM. While we’re proud and confident in our most recent acquisitions, it’s safe to say that the competition is heating up.
In this webinar we review the global state of the telecom industry, in particular after the Mobile World Congress. We put a particular focus on growth opportunities around new technologies, new engagement models and also highlight specific revenue opportunities from the startup field.
We invited Mario Mayerthaler, Head of A1 Group Innovation Telekom Austria, as a guest speaker to outline how A1 is approaching the startup opportunity and what lessons were learned. A1 is actively engaging with startups through its Startup Campus as well as through different business units directly.
The next big leap in mobile technology is nearly upon us, with 5G set to launch as soon as next year. This week we look at the implications for both the telecoms industry and for communications.
The next big leap in mobile technology is nearly upon us, with 5G set to launch as soon as next year. This week we look at the implications for both the telecoms industry and for communications.
Mobile connectivity continues to expand globally, with mobile subscriptions projected to reach 4 billion by 2018. While over half the world remains unconnected, mobile companies are focusing on connecting the next billion users in developing regions. This will require more affordable devices and data plans, as well as designs and software tailored for regions with unreliable power and lower literacy. Nokia's 105 phone exemplifies this approach with its low $20 price point, 35-day battery life, and data-efficient browser. As 3G and 4G networks spread, they will boost the capabilities of mobile users worldwide. However, connecting the remaining population will be an ongoing challenge.
The Mobile World Congress covered issues around the upcoming 5G network and its impact, including creating an era of hyperconnectivity where all devices, homes, cars and objects will be connected. The event also looked at how technologies like artificial intelligence and the Internet of Things will transform industries and impact customers through more personalized experiences. Key themes were the rise of 5G networks by 2020, new smartphone launches, and the growth of connectivity driving innovation across many sectors.
Gerd Leonhard, a futurist CEO, gave a keynote at CommunicAsia2016 about balancing digital transformation with human ethics. While technology is growing exponentially, humans are linear, so its impact on jobs and decision-making needs oversight. Telcos must serve customers happily rather than just efficiency, using algorithms and AI ethically. Digital transformation requires abandoning old business models to provide experiences and platforms, not just infrastructure. The future should benefit humanity with emotions and purpose, embracing technology but not being controlled by it.
2019 marks the beginning of a new era of mobile connectivity with 5G launches imminent in many markets worldwide. Here are some of the major implications of the arrival of the new technology for the year ahead.
This document discusses the potential for carrier Wi-Fi networks to help address Africa's broadband crisis. It notes that despite new submarine cable capacity, true high-speed broadband may not be available for a decade in Africa due to congested mobile networks, insufficient spectrum allocation, and lack of infrastructure investment. Carrier Wi-Fi could provide a lower-cost solution for mobile operators by offloading data traffic onto Wi-Fi networks. New Wi-Fi standards have improved integration with mobile cores, and Wi-Fi offloading could open new business opportunities for mobile operators while reducing spectrum and backhaul costs. The document argues carrier Wi-Fi may be a panacea for Africa's broadband challenges if mobile operators and regulators embrace this technology.
Telco Global Connect 6 : MWC 14 Barcelona Summary EditionSadiq Malik
1. The document summarizes insights from the MWC 2014 conference on mobile health and the role of mobile operators in improving healthcare access and efficiency. It discusses how mHealth solutions can help control diseases like TB through SMS reminders and reduce maternal/infant mortality.
2. Mobile operators are well positioned to enter the healthcare industry through their integration capabilities and ability to connect providers and patients. This allows them to offer cloud-based health records, remote monitoring, and telemedicine. Success requires developing health expertise through hiring or partnerships.
3. Major operators like Orange, Telefonica, and AT&T have created health divisions and strategies focused on connecting providers and patients to better manage chronic diseases through prevention, monitoring,
Ericsson has been present in Latin America since 1896, with our first agreement in Colombia and delivery of equipment in the region. We expanded our presence in the 1900s with commercial deals in Argentina, Brazil and Mexico. Today, we have offices in more than 40 countries in Latin America and the Caribbean, with over 15,000 employees. We are the global leaders in radio access, telecom services and OSS/BSS, and we hold a greater than 50% market share in LTE in the region.
In our latest Region Latin America Insights brochure, we share recent findings from our consumer research, highlights from the Ericsson Mobility Report and stories with our customers in the region.
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
Internet connectivity has proven to be one of the most profound enablers of social change and economic growth of our time. Beginning with fixed narrowband internet connections and moving through successive generations of increasingly pervasive and powerful networks, connectivity has come to underpin our working and personal lives, empowering businesses to operate more efficiently and with wider reach. In turn, connectivity has sparked and fuelled countless new industries, products and services that are coming to define our modern age. Connectivity has proven to be a vital ingredient for business success.
Mobile Report February 2013 summarizes key developments in the mobile industry from Mobile World Congress. Highlights include:
1) General Motors announcing they will integrate 4G/LTE connectivity into all new vehicles from the design phase.
2) The next few billion mobile users will come from emerging markets and connect much faster than the first billion due to cheaper smartphones.
3) Big brands like Unilever are focusing on mobile marketing and personalization to deliver value to customers through contextual messages.
The document discusses the increasing adoption of cloud-based app development tools that allow users to build mobile apps without coding through a drag-and-drop interface. Such tools are gaining popularity due to their ability to significantly reduce development costs and timelines compared to traditional coding. However, some critics argue that these tools limit innovation due to their constraints. The document outlines several benefits of cloud-based app development tools, such as lowering costs by eliminating developer salaries, accelerating development timelines, allowing non-technical staff to build apps, simplifying testing across devices, and enabling rapid prototyping. While such tools have constraints, their simplicity has driven more widespread app development across many industries.
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In 2007, BBDO published a piece of research entitled The Rituals Masters. Twelve years on, the world has changed dramatically, which has had a significant impact on our needs and on our rituals.
Get Disability Smart - OPEN Disability + Alliesemmersons1
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The document discusses the value of curiosity for businesses. It argues that curiosity is crucial for organizations to thrive in changing times as it drives continuous learning, adaptation and innovation. Curiosity fosters qualities in employees like being collaborative and detail-oriented that are important for high performance. The document advocates for businesses to encourage curiosity in their employees and create an environment where people can ask questions without embarrassment. This benefits businesses by making employees more agile, creative and problem-solving.
Insurance products, savings and investments are crucial elements of financial health that evolve throughout our lifetime. But getting consumers to think long-term is not easy.
The cashless direction in which the world is moving has both its advantages and shortcomings, as was clear at a recent event hosted by UK challenger bank Monzo, where speakers debated the question, ‘Is cash dead?’
The cashless direction in which the world is moving has both its advantages and shortcomings, as was clear at a recent event hosted by UK challenger bank Monzo, where speakers debated the question, ‘Is cash dead?’
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2. G E T T E L E C O M S S M A R T
Mobile World Congress 2017
Mobile World Congress 2017 was as big as ever—with a record breaking 108,000
attendees
1
. It’s an event that garners enormous attention but this year the consensus was
that the content was underwhelming and fell far short.
MWC is arguably the telecoms industry’s CES, we all eagerly await the announcements of
new launches and industry developments but this year, many of the topics were nothing
new; 5G and virtual reality were key themes, but the same was true of last year’s event
and neither has been executed well since. In fact, there was no single announcement that
significantly impacted the way in which the industry functions; instead, the suggestion
was that there was a lot of conformity.
2
Yet if you really look at the past year there has been a noticeable evolution and
advancements are being made to prepare the industry for greater changes to come. This
year we became increasingly aware of what could be possible at the intersection of
mobile with connection, content and technology. The slowing in technological
developments actually made way for an important but perhaps less sexy discussion
around what role telcos could potentially play in consumer’s lives in the future, if they
focus on creating genuine value for users beyond their core business.
“It’s the customer’s world, and we are just living in it. It’s a big
pivot and we need to get comfortable feeling
uncomfortable,” - John Stankey, AT&T3
For us this debate, whilst less headline grabbing, is incredibly significant and important, as
it shows that telcos have a real opportunity to cement their purpose in the value chain,
but they will need to find growth and progress from within their own organisations and
customer relationships rather than chasing new, shiny technology to lure consumers in.
Telcos will need to practice what they preach in embracing digitalisation in their own
practices, innovating with how data can be used to best serve the consumer and
exploring the extent to which users actually want to interact with them. There was some
evidence at MWC of this; telco brands such as Telefonica and Veon (previously
Vimpelcom) are experimenting with improvements to the customer experience; and other
telcos are looking to enhance their content-producing capabilities in order to enhance
their offerings.
1
Mobile World Congress (https://www.mobileworldcongress.com/start-here/2017-event-highlights/)
2
The Economist: https://www.economist.com/news/business/21718004-more-black-rectangles-made-their-debut-
barcelona-conformity-nostalgia-and-5g-mobile
3
http://www.hollywoodreporter.com/news/at-t-entertainment-ceo-touts-rising-importance-content-980979
3. G E T T E L E C O M S S M A R T
Mobile World Congress 2017
Here’s what you need to know about MWC 2017:
CONSUMER EXPERIENCE
While there is a lot of potential in the future development of technology, telco operators
must focus on what they can offer consumers now in order to build relationships. With the
agility and prevalence of OTT providers, telcos stand to lose business from consumers
who do not see the benefit in their service.
“The telco’s not on your mind. And nor should it be. But
there’s an opportunity to have a different relationship with
the people that are using your service to connect and talk.”4
One service provider taking this seriously is Veon. The telco is developing a consumer-
facing app in partnership with musical artist/tech entrepreneur Will.i.am. Veon hopes its
multi-purpose app, which gives consumers more control over their service, will move their
relationship beyond pure connectivity.
Telefonica has also made advancements in building the customer relationship, seeking to
be more transparent with consumers regarding data through the release of a new AI
digital personal assistant called Aura. This is an initiative that directly addresses a user
concern and enriches the overall experience from the provider, something that creates
differentiation and genuinely improves the customer experience. A very welcome move
from a telco.
HARDWARE
Devices were a focus, as always, but as the market matures, improvements were far from
noteworthy, we saw minor developments around display enhancements, camera
capabilities and design quality. Ovum analysts suggest that with the changes in hardware
being so incremental, the focus has now shifted to software, service and branding.
Nokia stole the show by re-launching its beloved Nokia 3310, the first phone of practically
an entire generation. The backlash from the ultra-connected world made this “digital
detox” device, which has no internet capabilities, the talk of the event, garnering more
attention than other smartphones which Nokia also, quietly, launched.
4
Campaign, Will.i.am
4. G E T T E L E C O M S S M A R T
Mobile World Congress 2017
Other retro phones launched included the Blackberry KEYone, complete with the
recognizable physical QWERTY keyboard and also the Light Phone, a simple phone that
can only make and receive limited calls. The appeal of these is the simplicity and relief
from our hyper-virtual-connectivity, but we will be interested to see if the enthusiasm
translates to sales.
5G
5G continues to dominate the headlines: GSMA announced that 5G is expected a year
earlier than predicted, but this is still a few years away. The GSMA lobby group signed on
to an effort to get 5G ready for commercial deployment in 2019, a year ahead of schedule,
and predicts 1.1 billion 5G connections by 2025.
5
Vendors have certainly been showing off their technological prowess but everything so
far is provisional as much still needs to be “invented” to make 5G a reality. “The 5G
standard is still emerging. Expect an evolution — not a big bang revolution” says Dan
Bieler, a telecoms analyst with Forrester. Mobile carriers will, for instance, have to rejig
their networks to make them more like a “computing cloud”.
Service providers seem to be up for the challenge, they know evolution is critical for
survival but Ovum Analyst Daryl Schoolar noted that as of now “progress is being made
with the advancement of 5G but the applications remain vague and lack original thought.”
Still much to do to live up to the promise.
PARTNERSHIPS
We continue to see many telcos creating partnerships as a way to provide exclusive value
for subscribers. Operators know that they need to stay relevant in regard to the services
delivered through their network. John Stankey, CEO of AT&T Entertainment Group,
shared his vision: “We just cannot envision a future where AT&T is relevant if we don’t
directly participate in some of the water flowing through our pipes.”
The big name partnerships are coming in the form of content. Vice media & Netflix are
both entering partnerships with telco operators and both gave keynote speeches at the
event this year. Though content producers have seen industry growth the past few years,
they also know that working with telco service providers offers a unique opportunity to
gain access to new users.
5
Bloomberg: https://www.bloomberg.com/news/articles/2017-02-27/deutsche-telekom-ceo-presses-regulators-on-m-a-
5g-to-aid-growth
5. G E T T E L E C O M S S M A R T
Mobile World Congress 2017
“Netflix is doing what it needs to do, solely focused on
content. But it needs scale, and this is where the telcos come
in, especially those that do not want to invest sums in
securing costly content rights.”6
Additionally, Netflix CEO, Reed Hastings encouraged operators to offer tariffs that allow
consumers to watch unlimited amounts of video without additional data charges.
7
THE FUTURE IS BRIGHT…
Steps are being taken to pivot the mammoth industry, Operators know that there are
opportunities in content, connection and media, but in order to fully harness these, they
need to be open to new business models. Shane Smith, CEO of Vice Media proclaimed
“It’s probably the most exciting time to be a mobile carrier. The guys that used to lay
cables are now going to be creating the most exciting content in the world.”
8
Ovum
predicts that the future does not lie with legacy telcos, broadband or even smartphones
but instead in the digital consumer and strategic enterprises.
The entire industry will continue to revolve around the consumer and their experience of a
network. Such a cutting edge industry may have to move quicker to bring about new
ideas to improve the customer relationship as well as bring revenue for the operators.
Telcos can learn a lot from the agile start-ups that they partner with: take risks, fail fast
and be open to truly transformative ideas.
6
Fortune, Netflix CEO Reed Hastings: http://fortune.com/2017/02/27/netflix-ceo-mwc/
7
Ovum, MWC 2017 Highlights: Day Two
8
Marketing week: https://www.marketingweek.com/2017/03/01/vice-mobile-world-congress/