The document provides recommendations for improving Valentina Gutierrez's Herbalife business, including placing business cards and flyers in gyms and health clinics, adding more customer success stories especially in video format on the website, designing feminine colored flyers and business cards highlighting key information, putting money towards magazine and radio advertisements, and offering sales and loyalty programs to drive more purchases.

1. TO: Martha Smith
FROM: Amanda Lester, Lindsey Downs, Erika Scoliere
DATE: Wednesday, March 31, 2010
SUBJECT: “MyHerbaLife.com” Case Study
Valentina Gutierrez’s business can be improved with a few changes to ways in
which she promotes her products. We have identified some issues and have included
solutions, which include business cards, flyers, and other promotion tips.
Promotion Tactics
We believe business cards and flyers should be placed in various locals including
gyms, smoothie king, chiropractors offices, Walgreens and CVS pharmacies, Ice
Athletics Café tanning salons, women’s health clinics on college campus. We also
recommend that Gutierrez should reach out to dietitians in the area about her product.
She should also look into becoming a guest speaker during fitness week on college
campuses. By promoting in such areas, Gutierrez will be able to expand her clientele to
other people. We also think that it is important to include “Se habla espanol” on each
piece of advertisement to target the Spanish speaking community,
Success Stories
We identified a need for more success stories. There is an issue of just having
one success story especially when that one story is from the person trying to sell it. The
product worked for her but potential customers might be turned away because of an

2. issue with genuineness of the pitching of the product. We suggest that Mrs. Gutierrez
follow up on past customers to find out if they have been happy with the results of the
products. Eventually, we think it would be a good idea to make a video of previous
customers statements and show them on the website.
Business Cards
Business cards should include information in both Spanish and English in a easy-
to-read format. The business card that we designed for Gutierrez has a pink and green
background. We picked the color green to stay with the herbalife green color. We also
choose the color pink because it would attract health conscious females to pick up the
card. We placed the green herbalife symbol in the left middle of the card. We also
included 5 quotes are issues that customers have about their weight management and
nutrition.
Flyers
We designed a flyer that can be used for myherbalife.com. We stuck with
feminine colors such as pink, purple, and green to target women. We included the
slogan for my herbalife “Life fit, Live Active.” The layout of the flyer is very attractive. We
have included a brief statement of the mission of the company as well as a list of
products that are offered. We recommend that Gutierrez input some of her contact
information onto the flyer.
Advertisements
Putting aside some money for advertisements in magazines and radio stations
will also help put Herbalife.com on the map. We look like to see a video on the website
which discusses the products and talks about current customer success stories.
Gutierrez will be able to expand later on to TV-advertisements.

3. Sales
Another promotion idea would be to have summer specials and spring break
sales. Because the target audience is young people trying to lead a healthy lifestyle and
loose weight, having a sale before and during breaks will increase profits. We also
recommend using a punch card system to get people to buy more products. Give
people a free product after 10 purchases.