This document outlines the business plan for the Grand Palace Hotel. The hotel aims to provide state-of-the-art accommodations and high levels of customer satisfaction while creating over 1,000 jobs. The plan details the hotel's human resources management structure and hiring goals. It also analyzes the target market of tourists, families, and business travelers. Additionally, the document discusses strategies for competing with other hotels through superior service, promotions, and social responsibility initiatives. It identifies various risks facing the hotel such as operational, financial, and strategic challenges and proposes solutions to mitigate these risks.
Serves as the property Manager on Duty and oversees all property operations during the overnight shift. Ensures that the highest levels of hospitality and service are provided during the overnight shift. Represents property management in resolving any guest or property related situation. Personally assisting in resolving any issues and completing tasks.
Alternaty is a boutique real estate firm providing a suite of consulting services throughout the development lifecycle. Headquarter in HCMC Vietnam, with associates in Thailand, Myanmar Indonesia and the Maldives.
Our team has 17 years of combined experience in the real estate industry with an extensive track record in hotel and resort advisory in Indochina Region.
At Alternaty, our Hotel Pre-opening and Operational Review services are specifically tailored to the needs of the Hotel Owner, where our goals are exactly aligned with the Owner. This means we have a common target in terms of standards, revenue, and most importantly, in terms of costs.
We refer to our Hotel Pre-opening and Operations Services as “Owner Representation”, whereby our support is given at every point of operation or construction both for internal departments (front office, HR, housekeeping etc) and for external service providers (sale and marketing, branding firms, franchise companies etc).
Please visit our blog for latest exclusive releases http://blog.alternaty.com/
See you!
Choose a Hotel Consultant that has skills with Industry Background & Can help you with your Business
Aum Consultants is a full-service Hotel & Resort Project & Management Consulting Company. The company consults Business Hotels, Boutique Hotels, Budget Hotels, Theme Resorts, Camping Resorts, Clubs, Theme Restaurants, Conference & Banquet Halls & so on and deliver clients with the result driven Hospitality Management Services in all areas of Hotels. In a nutshell, from Concept to Commissioning.
We provide a detailed Consultancy in Hotel Project Technical Planning and ensure the delivery of optimum returns on the investment. Our focused attitude ensures leverage of hotel assets, greater occupancy, and enhanced levels of service quality and operational performance.
Aum Consultants was founded on the principle that consultants should deliver sustainable and measurable results—not just reports & lots of paperwork to our clients. We believe a consulting firm should be more than an advisor. Our approach to consulting is to deliver enduring results for our clients and build lasting relationships with them. We look at each organization from the Chief Executive's perspective and care for our clients' businesses as our own. We align our incentives with their objectives, meaning that we prosper only if our clients prosper. Our recommendations are individually tailored for each client’s situation.
Serves as the property Manager on Duty and oversees all property operations during the overnight shift. Ensures that the highest levels of hospitality and service are provided during the overnight shift. Represents property management in resolving any guest or property related situation. Personally assisting in resolving any issues and completing tasks.
Alternaty is a boutique real estate firm providing a suite of consulting services throughout the development lifecycle. Headquarter in HCMC Vietnam, with associates in Thailand, Myanmar Indonesia and the Maldives.
Our team has 17 years of combined experience in the real estate industry with an extensive track record in hotel and resort advisory in Indochina Region.
At Alternaty, our Hotel Pre-opening and Operational Review services are specifically tailored to the needs of the Hotel Owner, where our goals are exactly aligned with the Owner. This means we have a common target in terms of standards, revenue, and most importantly, in terms of costs.
We refer to our Hotel Pre-opening and Operations Services as “Owner Representation”, whereby our support is given at every point of operation or construction both for internal departments (front office, HR, housekeeping etc) and for external service providers (sale and marketing, branding firms, franchise companies etc).
Please visit our blog for latest exclusive releases http://blog.alternaty.com/
See you!
Choose a Hotel Consultant that has skills with Industry Background & Can help you with your Business
Aum Consultants is a full-service Hotel & Resort Project & Management Consulting Company. The company consults Business Hotels, Boutique Hotels, Budget Hotels, Theme Resorts, Camping Resorts, Clubs, Theme Restaurants, Conference & Banquet Halls & so on and deliver clients with the result driven Hospitality Management Services in all areas of Hotels. In a nutshell, from Concept to Commissioning.
We provide a detailed Consultancy in Hotel Project Technical Planning and ensure the delivery of optimum returns on the investment. Our focused attitude ensures leverage of hotel assets, greater occupancy, and enhanced levels of service quality and operational performance.
Aum Consultants was founded on the principle that consultants should deliver sustainable and measurable results—not just reports & lots of paperwork to our clients. We believe a consulting firm should be more than an advisor. Our approach to consulting is to deliver enduring results for our clients and build lasting relationships with them. We look at each organization from the Chief Executive's perspective and care for our clients' businesses as our own. We align our incentives with their objectives, meaning that we prosper only if our clients prosper. Our recommendations are individually tailored for each client’s situation.
After 10 years of working in the construction industry, you and 4 of your friends want to start up a construction or property development company with RM 3 million as capital.
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3. Presentation Outline
I. Goals and Objectives
1.1 Location and Labors
II. HRM plan for Grand Palace hotel
III. Business Plan
3.1 Target Market
3.2 Financial Sources
3.3 Equipment and supply resources
IV. Opportunities and Competitions
V. Risks and Solutions
2
5. I. Goals and Objectives 4
OBJECTIVES MISSION
State-of-the-Art Living.
Rapid Advanced Technology.
Employee Satisfaction
Higher Customer Satisfaction.
• Creating more than 1,000 Jobs
• 2-3 Branches by 5 Years.
• Increase 35% Profit by 2nd Year.
• Develop our human resources
through training Making use of
customers feedback.
• Ensuring maintenance of hotel
standards
6. II. HRM Plan For Grand Palace HOTEL
Senior Manager
(HRM)
Assistant Manager
(HRM) [2]
Managing
Director
Officer Recruiter
[3]
System
Coordinator [2]
Auditor
Internal Auditor
[1]
Assistant Officer &
Super visor
Audit Assistants [3]
Management HRM Plan
Hotel Keeping & Other HRM Plan
Executive
Supervisor
Floor Supervisor
[2]
Hotel Boy [10] Laundry Boy[3]
Chef
Assistants
Assistants Chef
[5]
Cleaner [12] Waiter [2]
5
11. IV. Strategy For Our Competitors
• Ensuring Higher level of Service to Create Brand loyalty.
• Better Promotion Activities.
• Fair and Responsible Price.
• Building better relationship with customers.
• Providing best Quality Service.
•Maintaining corporate social responsibilities.
• Porter’s Five Forces Refer To Business
10
12. 11
• Seeking competitors strengths and weaknesses.
• Create opportunity cost to build good relationship with our CS.
• Create value for guests that competitors find difficult to imitate.
• Sustain value for guests that competitors find difficult to imitate.
• Create a unique positioning strategy for the hotel.
• Change the existing positioning strategy of the hotel to improve
its appeal to guests. Manage the hotel’s offerings, as demand
for these changes over time
13. V. Types of Risk
Categorizes 6 types of risks in the hotel:
Operational – Internal Business Processes.
Financial - Accounting risk.
Forensic Risk - Identity Theft and
Computer fraud.
Strategic Risk - External Forces:
competitors, suppliers, customers, agents,
advisers.
Knowledge risk - Crime Doesn’t Pay-employees.
Compliance Risk - Internal Audit.
12
14. Solutions to the Risk 13
• Strengths: characteristics of the
business, or project team that give it an
advantage over others.
• Weaknesses (or Limitations): are
characteristics that place the team at a
disadvantage relative to others.
• Opportunities: external chances to
improve performance (e.g. make greater
profits) in the environment.
• Threats: external elements in the
environment that could cause trouble for
the business or project”.
15. Appendix
Website:
Mr. Google.com (Pictures, information …. Etc. )
Slideshare.net
14
Editor's Notes
Our Objectives & Mission OBJECTIVES Getting 10% Market Share By 2nd Year. Creating 1,000 Jobs . 2-3 Branches by 5 Years. Increase 35% Profit by 2nd Year. MISSION State-of-the-Art Living. Rapid Advanced Technology. Employee Satisfaction Higher Customer Satisfaction. Paradise Holiday Villa
Our USP [Unique Selling Product] Discount For Students Online Selling Seasonal Selling Gift Voucher Paradise Holiday Villa
Target Market For Paradise Holiday Villa Tourist (Gender, Sex) Family (With Children) Single Parents (50-60 Years) Students (20-30 Years) Ordinary Customers; Cultural Tourist. Adventure Tourist. Religious Tourist. ParadiseHolidayVilla
Strategy For Our Competitors • Ensuring Higher level of Service to Create Brand loyalty. • Better Promotion Activities. • Fair and Responsible Price. • Building better relationship with customers. • Providing best Quality Service. • Maintaining corporate social responsibilities. ParadiseHolidayVilla • Porter’s Five Forces Refer To Business