The document outlines the Joomla! Marketing Working Group, including its team members and their roles. It discusses the group's culture code, which values diversity, integrity, empathy and other principles. It also provides information on how to get involved and contribute ideas to the group, and lists some of the projects and initiatives they are focusing on in 2016, such as improving communications, developing a mascot, and finishing a brand manual.

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THE
JOOMLA!
MARKETING WORKING
GROUP

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Mike Veeckmans
Team Lead
Cliff Pfeiffer
Brainstormer & UX
Elisa Foltyn
Design Lead
Parth Lawate
Communications
WHO?

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George Wilson
PLT
Ruth Cheesley
CLT
Joe Sonne
OSM
WHO?

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A CULTURE CODE
YOU WILL LOVE!
Because this is the short version

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Team
Values
Diversity
Integrity
Authenticity
Empathy
Supportive
Graciousness
Clarity
Positivity
Relibility
Accountability

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WANT TO CONTRIBUTE?

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We, MWG, are always looking for
creative minds, design wizards,
dare-alls and brainstormers…
If you want to be a part of the Marketing Team, talk to us.
Let’s talk

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HOW WE WORK?
Changes are happening

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Times change.
We need to change as well.
New team, new ideas, new workflow.
OLD vs. NEW

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Idea
I
Capture the idea
Discover
D
Establish Intension
& plan to sustain
Execute
Maintain
E M
Start, Finish &
plan to maintain
Sustain our idea
Audit
A
Determine the
idea’s fate
MARKETING MODEL

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ALMIGHTY JOOMLA!
Who to blame?

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As long as we keep communicating!
Together we can make all the pieces
fit together and learn from it.
Blame us!
SOMETHING WENT WRONG?

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2016 ROADMAP
What’s cooking?

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Joomla! and
Public Relations
Can you hear us?
PR TEAM

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New merchandising,
new ideas, new design…
Let’s go shopping
SHOP.JOOMLA.ORG
The shop.joomla.org,
is nearly finished.

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The Joomla! booth will
be available for
rental soon.
Pimp your exhibition
BOOTH RENTAL

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A few years ago, the idea
of a mascot was
suggested by Chiara.
Time to push it
MASCOT
It is time to bring
that idea back and
make it work.

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Any direction that you can
imagine.
Top-Bottom-Top-Sideways
BETTER COMMUNICATION
It’s time to improve our
internal communications,
let’s lead the way…

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Joomla! has always been
very focussed on our own
community.
Spread the word
NON-JOOMLA EVENTS
It`s time to
spread the word
and the love!

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In 2015 the Brand Manual
was drafted.
Consistency
BRAND MANUAL
We’re finishing up the
manual and placing it
online.

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We have our own ideas
growing, but we also
would like YOUR ideas!
So much more…
AND…
Share it with us,
and make it work!

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We have our own ideas
growing, but we also
would like YOUR ideas!
READY TO START?
and so do we
Share it with us,
and make it work!
YOU WILL LOVE IT!

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marketing@joomla.org
Contact us!
https://volunteer.joomla.org/working-groups/marketing
Or tap on our shoulder and
start talking
works better with beer or coffee

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Together we are the beating
heart of the community!
Together
FEEL THE BEAT
Let’s make that count!

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Thank you!

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MIKE VEECKMANS
mike.veeckmans@community.joomla.org
Twitter : @MVeeckmans
Skype : mike.veeckmans