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Being an Effective SEO within your Organization  Tony Adam November 11 th , 2008
About Tony Adam - How I got here? SEO Manager @ Yahoo! My Background: Technology Consulting, Sales, BizDev, etc. SEO Evangelism Program/Project Management Where you’ll find me: http://tonyadam.com/blog http://twitter.com/tonyadam
How do you start being effective?! Get an understanding for the People you work with and interact with. Find out who the business stakeholders are in your organization. Know what projects are in progress and  if there is any opportunity to create  SEO Projects.
Take a moment… It is extremely important to understand the “Company Culture”
How do you learn the “Company Culture” Are you in an organization that moves quickly? Slowly? What are the personality types? How do  you interact with them? Who can you approach to move your  agenda? Be patient and grow thick skin.
Build Relationships and Partnerships Create relationships with the right people. At Yahoo!, we call these people our “SEO BFF’s.” Partner horizontally with anyone and everyone.  I’ve found working with Standards teams are your best in. Make Friends Hang out with people Have “Dates” Drive By’s!
Be Everywhere and Get Integrated Integrate into Processes: Planning & Strategy (get on the release calendar) Design & Development (Review Meetings, Guidelines, etc.) QA (Ensure things are built correctly) Go to Market (Blogging, Social Media, PR, etc.) Leads & Review Meetings  are VERY important!
Set and Manage Expectations What do you plan on achieving and can it be quantified?  When are you planning on getting it done by? Be clear about the expectations. Pick your battles wisely.
Creating SEO Guidelines Build SEO Guidelines into Product Development: Content & Copy User Experience & Design Engineering/Development General Guidelines… Review Product Specs
Broaden Your Audience…Reach Everyone Train the entire organization on SEO Push out SEO Knowledge through: Internal Blogs Internal Wiki Newsletters Setup Office Hours “ SEO Hours”
Be Passionate and Evangelize SEO Be passionate, bring tons of energy & get people  excited about SEO. Get SEO into every conversation  possible. Find people that will be your  “Mini SEO Evangelists”  within your Organization Talk about Success Stories
The Quick and Dirty Key Takeaways Understand the Company Culture  Build Relationships and Partnerships Get Integrated into Processes and Manage Expectations Create SEO Guidelines Train and push knowledge to everyone possible  Show your passionate and get people excited
THANK YOU! Tony Adam - SEO Manager at Yahoo! [email_address] Where to find me: http://tonyadam.com/blog/ http://twitter.com/tonyadam Text “follow tonyadam” to 40404 [email_address]

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Being an effective_seo_within_your_or-tony_adam

  • 1. Being an Effective SEO within your Organization Tony Adam November 11 th , 2008
  • 2. About Tony Adam - How I got here? SEO Manager @ Yahoo! My Background: Technology Consulting, Sales, BizDev, etc. SEO Evangelism Program/Project Management Where you’ll find me: http://tonyadam.com/blog http://twitter.com/tonyadam
  • 3. How do you start being effective?! Get an understanding for the People you work with and interact with. Find out who the business stakeholders are in your organization. Know what projects are in progress and if there is any opportunity to create SEO Projects.
  • 4. Take a moment… It is extremely important to understand the “Company Culture”
  • 5. How do you learn the “Company Culture” Are you in an organization that moves quickly? Slowly? What are the personality types? How do you interact with them? Who can you approach to move your agenda? Be patient and grow thick skin.
  • 6. Build Relationships and Partnerships Create relationships with the right people. At Yahoo!, we call these people our “SEO BFF’s.” Partner horizontally with anyone and everyone. I’ve found working with Standards teams are your best in. Make Friends Hang out with people Have “Dates” Drive By’s!
  • 7. Be Everywhere and Get Integrated Integrate into Processes: Planning & Strategy (get on the release calendar) Design & Development (Review Meetings, Guidelines, etc.) QA (Ensure things are built correctly) Go to Market (Blogging, Social Media, PR, etc.) Leads & Review Meetings are VERY important!
  • 8. Set and Manage Expectations What do you plan on achieving and can it be quantified? When are you planning on getting it done by? Be clear about the expectations. Pick your battles wisely.
  • 9. Creating SEO Guidelines Build SEO Guidelines into Product Development: Content & Copy User Experience & Design Engineering/Development General Guidelines… Review Product Specs
  • 10. Broaden Your Audience…Reach Everyone Train the entire organization on SEO Push out SEO Knowledge through: Internal Blogs Internal Wiki Newsletters Setup Office Hours “ SEO Hours”
  • 11. Be Passionate and Evangelize SEO Be passionate, bring tons of energy & get people excited about SEO. Get SEO into every conversation possible. Find people that will be your “Mini SEO Evangelists” within your Organization Talk about Success Stories
  • 12. The Quick and Dirty Key Takeaways Understand the Company Culture Build Relationships and Partnerships Get Integrated into Processes and Manage Expectations Create SEO Guidelines Train and push knowledge to everyone possible Show your passionate and get people excited
  • 13. THANK YOU! Tony Adam - SEO Manager at Yahoo! [email_address] Where to find me: http://tonyadam.com/blog/ http://twitter.com/tonyadam Text “follow tonyadam” to 40404 [email_address]