This document provides logistical details for participating in Mobile World Congress (MWC) 2016 in Barcelona. It outlines information on exhibitor passes, stand allocation, demo areas, meeting rooms, sales pitches, and deadlines. Exhibitor passes will provide access to networking tools and badges. Stands and demo slots will be allocated by lottery. Companies should have representatives at the Finland stand and can give 3-minute sales pitches. The document also provides contact information for questions.

2. PRACTICALITIES
Mari Kankaanranta, Project Director, Finpro

3. Contents
• Exhibitor passes
• Premium stand distribution
• Demo area
• Meeting room booking
• Sales pitches at the Finland stand
• Other program
• Dress code
• Deadlines

4. EXHIBITOR PASSES
• Exhibitor passes are personal
• You will receive a code to the exhibitor pass to register (name & company
details)
• After your registration
• You can start using the networking tool to book meetings
• You will receive a code that fastens receiving your MWC badge
• TO DO Doublecheck your company’s crew info is correct and exhibitor
passes are addressed to right people
• You will receive a link to an exhibitor pass excel from us

5. PREMIUM STANDS - DISTRIBUTION
• In order to maximize each company’s visibility among MWC
visitors walking by the stand, each company will get:
• Aisle location for 2 days
• Inside stand location for 2 days
• Company logo signage can be unfastened so it can be easily
moved from a stand to another
• These places will be distributed by drawing lots
• Drawing conducted by Finpro in two weeks

7. DEMO PLACES - DISTRIBUTION
• Demo area dedicated to Light Package companies
• We have 5 demo places at the demo area
• The places will be allocated in 3-hour slots
• Each company has a logo signage to indicate their presence at
the demo area
• These places will be distributed by drawing lots
• Drawing conducted by Finpro in two weeks

8. DEMO STANDS - DISTRIBUTION
Monday,
Feb 22
Tuesday,
Feb 23
Wednesday,
Feb 24
9:30 am –
12:30 pm
Group 1 Group 3 Group 2
12:30 pm –
15:30 pm
Group 2 Group 1 Group 3
15:30 pm –
18:30 pm
Group 3 Group 2 Group 1
Thursday,
Feb 25
Demo stands
divided in
2-hour slots
Exhibition
closes

9. YOUR PRESENCE AT FINLAND STAND
• Ideally one person of your company will be present at all times
at Finland stand
• Due to the limited size of the stand, we have to limit the number of stand
personnel per company to two people
• If you are heading to a meeting / lunch, let your advisor to know in
advance – he will back up you at the stand
• Security issue: never leave your valuables (like your laptop) unguarded!
• Premium stands have small cabin that can locked
• Inform Info Desk personnel about your absence & when you will be back
• In order to avoid ’dead screens’, we will provide a screen saver to be used
for unmanned (Premium) stands
• Keep your stand place neat & tidy as well as the overall space

10. INFO DESK
• Helps with matching of right people, collection of info requests,
managing meeting room schedule, helping with practicalities
• We have four Info Desk Hosts
• Sirpa Kemppinen
• Minna Juuti
• Hanna Mattila
• Mari Kankaanranta

11. MEETING ROOMS - RESERVATIONS
1) Booking guarantee period – ends on Sun, Jan 31
Premium: 2.5 hours (ten 15-minute timeslots)
Light: 1.5 hours (six 15-minute timeslots)
2) Overbooking period – ends on Sun, Feb 7
All remaining time slots available for booking (distribution
between Premium & Light in the same ratio)
3) Free booking period – ends on Thu, Feb 18
At the fair: If a meeting room is empty, it is yours to use!
I.e. at any time, including “no-shows” when there is a valid reservation,
when a meeting room is empty, it can be used by any Team Finland
company. When a person(s) with a valid reservation appear, they have
the privilege to use the room.

12. COMPANY VISIBILITY AT THE STAND
• Between sales pitches, video material will loop in the big screen
• Video material will highlight focus areas – ”themes”- as well as
participating companies
• TO DO After your sales pitch training, please send your company one-
liner to sirpa.tuovinen@zeelandfamily.fi, cc sirpa.kemppinen@finpro.fi
• TO DO If you have available short, visual marketing videos that could be
used, please inform sirpa.tuovinen@zeelandfamily.fi
• You can bring 100 A5 sized brochures to be distributed at the stand

13. SALES PITCHES AT THE STAND
• Stage & screen available for 3-minute pitching sessions
• Each company has 2 pitches / per day
• Daily different themes
• Telecom – The 5Geekiest nation in the world
• Digital health – Health is the new wealth
• MaaS – Put your pedal to the future!
• IoT – It’s time to think big data!
• Please book the sales pitch presentations in your daily MWC schedule to avoid
double booking with your meetings
• TO DO If your company placed under misleading, inform us

14. Program schedule (draft)
10-10:45 Telecom I, II, III Telecom I, II, III MaaS, IoT,
Health
Talent
11-11:45 MaaS, IoT,
Health
5G Launch Telecom I, II, III MaaS, IoT,
Health
12-12:45 Talent MaaS, IoT,
Health
Talent Telecom I, II, III
13-15 Lunch break
15-15:45 Telecom I, II,
III
MaaS, IoT, Health Telecom I,
II, III
MWC2016 ends
at 16
16-16:46 MaaS, IoT,
Health
Telecom I, II, III MaaS, IoT,
Health
17-18 Cocktail hour – Best gin in the world served (working on this…)

15. Telecom IoT Maas Digital Health
5G Test
Network
Exomi BaseN Capricode Fastroi
Accanto
Systems
Insta Big Data Pump IndoorAtlas Koutu Dog
Sports
Boogie
Software
Piceasoft Indalgo Quuppa Navigil
Cap-Net Rugged Tooling JL-Soft Verkotan Sensire
Cloudstreet Sarokal Test
Systems
Vincit Yepzon
Convergentia Uros Wirepas
Creanord Varaani XXLSEC
Creoir VTT
Elisa Videra

16. OTHER PROGRAM AT THE STAND
• Daily briefings on ICT Finland / Finland as an investment location
• ICT Finland: A talent scout’s dream destination!
• Tuesday, Jan 23: Launch of the world’s best and most appealing 5G test
network ecosystem
• Minister of Transportation and Communications Anne Berner
will give the opening speech
• TBC: There might be also other high level international delegations
visiting the Finland stand
• Daily cocktail hour between 17 to 18 pm
• Open invitation for your (potential) clients

17. • We will provide all
Finland stand
participants
with unified
identificators
• Women: Love-
Peace-Digitalization
scarf
• Men: Love-Peace-
Digitalization pocket
square
DRESS CODE

18. DEADLINES – THIS WEEK
• Jan 15: Double check your crew on Exhibitor Pass excel sheet
• Jan 15: Confirm your company theme at to the pitching program
• Jan 15: Double check your company & contact person info at
www.mwc16.fi
If corrections needed, contact mari.kankaanranta@finpro.fi
TO sirpa.tuovinen@zeelandfamily.fi CC sirpa.kemppinen@finpro.fi
• Jan 15: Send your company logo
• Jan 15: Send your company one-liner (perfected at the pitch
training)
• Jan 15: Send your company’s marketing video for review

19. DEADLINES – BEFORE THE FAIR
• Jan 22: Complete your company introduction (max 100 words) for
www.mobileworldcongress.com
• If you have not received an entry link, inform
sirpa.kemppinen@finpro.fi
• Jan 31: Book your meeting rooms slots
• Week 5: Attend a sales pitch training if didn’t make it this week
• Feb 7: Book extra meeting room slots
• Utilize marketing tools to market your MWC participation
• Pre-book meetings with your (potential) clients
• Bring: your company presentation in a laptop, your business
cards, your 5A company brochures, exhibitor ticket printout

20. AT MWC 2016, BARCELONA
• Collection of your personal exhibitor tickets - Check the times at
www.mobileworldcongress.com
• Airport (recommended)
• Sants Estacio & Passeig de Gracia
• Venue Fira Gran Via
• Exhibition opening hours: 9:00-19:00
• Thursday exception: 9:00-16:00
• Hall 1 opening times: 7:30-22:00
• Stand briefing every morning at 8:45 at Finland stand

21. IN CASE OF QUESTIONS
• All this information & excels to complete / double check will be
shared with you this week
• Please contact us – we are happy to help!
• mari.kankaanranta@finpro.fi
• sirpa.kemppinen@finpro.fi