This document provides information about Instore Innovation Group (IIG), a company that helps brands convert shoppers into customers and customers into brand loyalists through in-store solutions. IIG takes a whole-team approach to fully understand clients' programs and achieve optimal solutions. They apply retail insights to all programs and design displays that consider shopper behavior, competition, and how products will be sold. IIG can also help with challenges like co-packing, transportation costs, logistics, and retrofitting displays. The document includes examples of IIG's work and client brands.
3. IIG is Instore Innovation Group – your instore solution
team, helping you convert Shoppers into Customers,
Customers into Brand Loyalists. Our whole-team service
model means everyone on the team – Creative, Engi-
neering, Production, Account Management – lives your
complete program, not just a small slice. It’s a ‘no detail
too small’ approach. It’s how we achieve Optimum, time
after time.
We apply deep retail insights to every program, from
shopper behavior to competitive differentiation to the
channels you sell through. We study it, design for it
and build to it. Down to the nuts & bolts of how it lives
instore. It’s our proven path to the Optimum Solution for
brands and retailers.
We’re solution people. Yes, we execute Creative and
Production at a high level. We know how to make things
work instore. But we help solve your other challenges,
too: co-packing proxies or live product; reduced trans-
portation costs via intelligent packout; complex logistics
management; smart retrofit kits. We can do all that for
you. And more.
WE ARE
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Bayer Livestock Insecticides Planogram
Horizontally Organized by 4 Defense Points
4’ In-line Display • 04.24.13
A1Bayer Livestock Insecticides Planogram
Horizontally Organized by 4 Defense Points
Display Features • 04.24.13
A3
4’ HEADER (EXPANDABLE TO 8’)
• COMMUNICATES AND COLOR CODES THE
4 DEFENSE POINTS
• CONSUMER INFORMATION AND EDUCATION
VIA VIDEO OR FLIP BOOK.
ANOTHER OPTION FOR EDUCATION
• A SELF RETRACTING PULL OUT
INFORMATION GRAPHIC THAT MOUNTS UP
UNDER A SHELF OR SHELVES.
TAKE AWAY POCKETS
• TAKE HOME MORE IN DEPTH PRODUCT
INFORMATION AND EDUCATION.
(THESE CAN BE EITHER PARALLEL TO THE DIS-
PLAY AS SHOWN ABOVE AND RIGHT OR
PERPENDICULAR AS SHOWN BELOW)
COLOR CODED TICKET CHANNEL STRIPS