Louise Verschuren & Brigitta Schlumpf of Wuzzon presented information about their company. Wuzzon allows users to create and sell ringtones and wallpapers on their own virtual shops while connecting with friends. It combines personalization, user-generated content, and social communities. Wuzzon has over 40,000 registered users and 10,000 shops and won the Dutch Dragons' Den. They plan to expand internationally and add mobile video in 2008.

1. @
Louise Verschuren & Brigitta Schlumpf
Stockholm ‐
Stockholm Feb 7th

2. Wuzzon stops
Wuzzon stops
‐Louise Verschuren & Brigitta Schlumpf‐

3. About Wuzzon
About Wuzzon
1. Register and open your shop
g p y p
2.
2 Create your own ringtones and wallpapers
Create your own ringtones and wallpapers
3. Promote it to all your friends
4. And start making money today

4. About Wuzzon
About Wuzzon
• Wuzzon combines the best of 3 trends:
‐ Personalization of mobile phones
‐ Usergenerated content
Use ge e ated co te t
‐ Online social communities
• Th
The consumer is back in charge.
i b ki h
• Mobile content is fun again, no subscriptions!
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5. About Wuzzon
About Wuzzon
• Winner Dutch Dragons’ Den
Winner Dutch Dragons’ Den
• Founded 1 april 2007
• Currently over
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– 40k registered users
– 10k shops
• Wuzzon runner up for
Wuzzon runner up for
best innovative start‐up

6. Business model
Business model
1.
1 Users
– shared revenue on the content
– revenue on payed added value services (extra
promotion, larger shop etc)
2. Advertising
– Display advertising, profile segmentation /
behavioral targeting
– Unique platform for creative concepts – beyond
the banner
the banner

7. Case Sugababes/Superdudes
Case –
S b b /S
Sugababes/Superdudes i
d d is one of
f
Netherlands largest teen
communities 1.4 mln
communities‐ 1 4 mln profiles
Wuzzon fully integrated a
mobile shop widget on every
profile
Results so far over 7000 new
members and rising steep
and rising

8. Wuzzon in 2008
Wuzzon in 2008
• International Roll Out
International Roll Out
• Add mobile video
• F ll
Fully accessible by mobile internet
ibl b bil i t t
• More widgets/scripts

9. Wuzzon @ SIME
Wuzzon @ SIME
• Find partners for international roll – out
– Marketing/media
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– Online communities
– Technology partners
Technology partners
• Please email us at
– louise@wuzzon.nl or
– brigitta@wuzzon.nl