ICIDU is a concept that provides retailers with high-margin IT accessories and cables that are easy for consumers to purchase without assistance. ICIDU offers retailers support through merchandising tools like displays and planograms to optimize product placement. The concept focuses on fast-moving, easy to use products and keeps the product assortment up to date based on sales data.

2. ICIDU “ A clever shop CONCEPT ” Much more than just an assortment of Cables & IT Accessories www.icidu.com WHY ICIDU

3. ICIDU Simple & Easy Little sales support to end user needed Focus on fast moving accessories Stock rotation for slow movers Complete free of charge rack solutions, displays, price tags and re-order cards Low investment – high margin 13 language manuals Product & Marketing Information downloadable from website CONCEPT

4. Easy to Use Products with a high margin ICIDU products are easy to use IT accessories where the consumer does not need any explanation before purchase. This saves the retailer time and manpower. A correct display of the products is needed to have this effect, so the consumer can be in contact with the product. Plan-o-Gram ICIDU and AC/Nielsen Spaceman created a software to effectively generate a Plan-o-Gram for the retail channel. Based on sell-out data, the Plan-o-Gram will be regularly updated so that the retailer will have an up to date assortment and presentation of fast moving products. Support to the Retailers ICIDU is supporting the retailer with its retail experience and selling tools. For instance: stands to display the ICIDU products, counter displays, exchange slow movers for new products, etc. We give you all the support you need to make the ICIDU concept a success for you.. Support to the Consumer ICIDU is producing product that are easy to sell and use. Attractive and simple blister packing design and simple product description maintain the customer contact with a product. We are constantly working on simplifying the products and offer a free online support to the consumer. CONCEPT

5. Merchandisers ICIDU strive whenever possible to arrange merchandisers to visit and support the stores or agrees merchandisers’ support within the store . With frequent visits to the stores we can give and receive feedback to improve where necessary. With the knowledge gathered by merchandiser the salespeople will become more active and the ICIDU concept more profitable Constantly renewing the assortment of products ICIDU is keeping the assortment up to date, this means facing out products at the end of their product-life-cycle and always searching for new fast moving easy products to implement in the ICIDU assortment. This can be market or country specific. News in Retail Land ICIDU constantly keeps up to date on new technology and development. We visit shows and fairs and experiment with new technologies like RFID (Remote Frequent ID). The knowledge we gain is being applied to the ICIDU retail concept and will be shared with our Retail Customers. CONCEPT

6. Wide Assortment of 215 Products: Cables and IT Accessories, Cleaning products for IT/TV, Notebooks bags… High quality parts Competitive pricing Life time warranty on almost all products QC tested and Latest Industrial Standards Clear and attractive retail blister packaging PRODUCTS

7. CABLES 170 types of Computer/Networks/Audio/Video Cables

8. IT Accessoires

9. ICIDU provides you with a full range of in-store marketing solutions to increase your sales. IN-STORE MARKETING SOLUTIONS

10. We use SpaceMan from AC Nielsen to implement, analyse and manage the concept product mix and shelf configuration, to ensure that the planogram meets the objectives in terms of inventory management, sales volumes and profits. Define the product mix together ICIDU creates the planogram ICIDU implements the planogram ICIDU analyse and manage the concept ICIDU advise action, if needed PLANOGRAMMING

11. Selection of Fast running Computer, Network/Audio/Video Cables in Blister Packaging.

12. Selection of Fast running Computer/Network/Audio/Video Cables in Blister Packaging.

13. Assortment of fast selling Computer Accessories like Cleaning products, Wireless Routers and Hard Disk/Casings

14. STORE PLACEMENT

15. STORE PLACEMENT

16. Thank you ICIDU ICIDU B.V. Versterkerstraat 12, 1322 AP Almere, The Netherlands www.icidu.com www.basgroup.nl