This document provides guidance on developing a minimum viable product (MVP) in less than 4 weeks. An MVP is defined as the simplest and cheapest product that allows testing of the riskiest assumptions about customer needs and the market. The document recommends identifying a single key user and use case, eliminating unnecessary functionality, reusing existing components, keeping the architecture and code simple, and integrating analytics to collect user data. Common mistakes to avoid include making the scope too narrow or failing to properly identify the riskiest assumptions to validate. Developing an MVP focuses on delivering value quickly while leaving room for pivoting based on customer feedback.

1. How to launch
your MVP in less than
4 weeks

2. What is a Minimum Viable Product (MVP)?
First let’s get the facts straight

3. MVP has only 1 Goal!
To identify that goal, you need to do one thing

4. Ask yourself 2 questions!
◉ What is my riskiest assumption about my product’s market
and its customers?
◉ What is the smallest experiment i can do to test and validate
this assumption?
1
2
The answer to these two, defines an MVP

5. MVP is the first version of your product that allows you to
test your riskiest assumption with the least effort

6. ◉ MVP is the simplest, cheapest and shortest
solution to a problem worth solving
◉ It is the immediate next step after your
ideation to validate the actual demand
◉ It is the first intermediate step before an
idea matures into a real product
So, what is an MVP?

7. Who will use my MVP?
◉ An early customer who can live with its
limitations
◉ An evangelist who is willing to give feedback
and see the evolution of the product
◉ An Investor who want to see the value of
your idea

8. Lifecycle of an MVP
Innovate, Ideate, Execute, Measure,Learn & Repeat

9. Problem
A
N
A
L
Y
Z
E
I
N
N
O
V
A
T
E
I
M
P
R
O
V
I
S
E
E
X
E
C
U
T
E
Apply mind to convert
thoughts to the minimum
viable product
Ideate
Build the minimal version of
the product from the ideas
Build Product
Learn the gaps with the
market and optimize the idea
for the change
Learn & Improvise
Expose the product to early
adopters and validate the concept
Validate & Measure

10. Startup Life Cycle Example - How it works!
Data Points First Version Second Version Third Version Fourth Version
Acquisition 3% 20% 45% 42%
Activation 12% 91% 80% 87%
Referrals 8 3% 50% 55%
Retention - 8% 20% 25%
Revenue - - 2% 2.5%

11. How to plan your MVP development
Now It’s time to see

12. 1. Pick the basic scope for MVP
Identify the basic functionality that defines the core value of your idea

13. ◉ Identify a single ‘key’ user whose problem that you are trying to solve
◉ Find the single use case that solves the problem for the user
◉ Identify the very basic steps needed for the user to solve his problem
Voila!! That defines your scope of work
1
2
3

14. 2. Eliminate all that can be reduced
Remove anything that is not important for your primary user

15. ◉ Remove any functionality that is not critical for your primary use case
◉ Remove any functionality that you can do manually, behind the scenes
◉ Avoid admin sections and automated emails. You can do them offline
Good! Now your scope got really lean and mean
1
2
3

16. 3. Reuse anything that you get cheap or free
Avoid reinventing the wheel! Pick cheap or open source components

17. ◉ Pick a decent web or app template from a template store for UI
◉ Integrate any service that is already available. Don’t code it again.
◉ Pick open source components wherever possible.
Cool! You saved quite a few bucks & valuable time
1
2
3

18. 4. Spare Advanced Architecture
Only thing that matters in an mvp is time, budget and functionality

19. Don’t build a castle when a cottage serves the purpose!

20. ◉ Keep the code simple, cheap and minimal. Think that you may replace
this fully in the next cycle if needed.
◉ Avoid worrying about specific technology. Use what is available cheap
and fast. You can always switch later.
◉ Forget standards. Hardcode wherever you ca. Only thing that matters is
functionality
Well ! That’s the way startups work
1
2
3

21. 5. Make sure to extract usage data
Feedbacks can be both direct and acquired

22. ◉ Add the logic to monitor traffic. Integrate an Analytic tool.
◉ Add check points in each action, to track the user behaviour
◉ Make sure to add feature for the customer to provide his feedback
1
2
3
Awsome! You are all set for the MVP

23. Be careful to avoid the following mistakes that can happen
in the planning

24. ◉ Don’t make the scope too short to the level that it delivers no value.
◉ Make sure that you identify your riskiest assumption correctly. That is what
you need to validate in an MVP
◉ Have a strict time and budget control in every step of an mvp, to ensure a
smooth pivot anytime, if needed, any number of times.
1
2
3

25. THANKS
Any Questions?
Let us know if you need any support in the planning or execution of your MVP.
www.grapelime.in
Email: hello@grapelime.in
Tel: +91. 999 515 4123