Music videos provide benefits for artists, record labels, and audiences. For artists and labels, music videos are an important promotional tool to advertise new music, merchandise, and tours. They extend income sources by posting videos on YouTube and social media to reach wider audiences. This increases views and potential payments. Record labels and artists use synergy between platforms like YouTube to mutually benefit from larger audiences. Independent artists especially rely on low-cost promotional strategies like posting videos online to build their fanbase.