Interscope Records is a record label founded in 1990 that originally focused on hip-hop and rock artists. It has since expanded to include many genres after merging with other labels. Some marketing strategies proposed include collaborations between major and rising artists, sponsoring music festivals and events, improving the website and online fan community, using social media like Twitter for interviews and promotions, and releasing movie soundtracks featuring label artists. The overall goal is to promote Interscope artists and brands while generating revenue.
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1. Interscope Records
Marisa Finkelstein, Krystal Metcalf, Rebecca Nesi,
Isabelle Redman, and Michaela Weglinski
2. Background
and History
• Originally three labels under Universal
Music: Interscope, A&M, and Geffen
• Founded in 1990 by Jimmy Iovine under
Time Warner, working closely with Death
Row Records
• Hip-Hop and Rock centered Many
genres after merger
3.
4.
5.
6.
7. MTV
• MTV gets back to the music, for one day they
play only Interscope artist’s music videos
• We have major artists, like Lady Gaga, make a
playlist of their favorite videos and have those
playing sporadically.
• Throughout some of the videos, secret codes
come up and they can be used for free
downloads or discounts on merchandise
8. Artists Collaborations
• Having larger-known artists (i.e. Lady Gaga,
Black Eyed Peas, MIA) collaborate with
rising artists (i.e. Audio Push, Greyson
Chance, Major Laser) to push the brand of
our artists
• Limited Edition physical CD only available
at live shows
9. Movie Soundtracks
• Work with films to produce soundtracks
with various artists on our label
• Will save production companies both time
and money (purchasing song rights), enabling
our label to further our brand recognition
• Past films have included:
• Across the Universe
• Where The Wild Things Are
• Slumdog Millionaire
10. Interscope-Sponsored
Music Festival
• Sponsor a multi-stage music festival featuring
a mixture of largely known artists and lesser-
known artists
• Team up with other merchandise companies
and promoters, bringing in other businesses
and a larger demographic
• Clothing companies
• Food and Beverage companies
11. Improving the Website
•More organized
•Visually appealing
•Easily accessible
•More detailed information
•Building an online fan community
12.
13.
14.
15.
16. Fan Community
Describe possible benefits of joining:
•Follow RSS feeds and artist blogs
•Select artists of interest – receive email, Facebook, Twitter
updates
•Concert updates, promotional materials (merchandise, album
releases, tour information)
17. Twitter
• Live Interviews using www.tweeterview.com
• Interaction between artists and fans
• Interaction between artists under Interscope
• Free Swag
• Promoted Tweets
18. Tweeterview
• Open up to the Twitterverse: Users must
follow and tweet question to @Interscope
• Either first and/or best 20 will be chosen
and asked to artist live.
• Length of questions: 140 -Your twitter
name=available characters
• Users chosen will receive free autographed
copy of latest album
19. Q1: Who is your inspiration?
Lady GaGa answers here
20. Interscope Records
• More interactive
• Provide links to Myspace music page
• Constantly update information on group
page
• Promote changes on website
• Remind people to register on
interscope.com to become part of their
music community
• Advertise tweeterviews through statuses
21. Budget
Expected Goal... 500,000+ Units
Retail Price: $16.99
Wholesale Price: $7.99
Potential Revenue: $3.995 million
Fixed Costs:
Studio $500,000
Advertising and Promotion/ $1,000,000-
$2,000,000
Manufacturing/ $500,000
Packaging ($1/CD)
Total Fixed $2,000,000-$3,000,000
Artist Advance: $1,000,000
Total Spent: $3,000,000