A prospectus for Portfolio 3 class of Full Sail University, created for D.U.Ivan.

1. Don’t Think Prospectus
By: Hayley Derby and Rose Zubler

2. Table of
Contents
• TREATMENT 2-21
• Differentiating Factor 22
• Proof Of Concept 23
• ABOVE-THE-LINE BIOS 24-27
• MARKETING 28-32
• Infographic 29
• Extra Marketing 30-31
• Color Palette 32
• Font Types 33
• LOGISTICS 34-35
• Production Schedule 35
• REFERENCES 36
1

3. Treatment
2

4. DON’T THINK
By D.U.Ivan and King Hoodie
Produced by: Hayley Derby and Rose Zubler
3

5. Concept
• Embodying the ethos of
"don't think, just go for
it,” Ivan’s ordinary
workday transforms into
a wild adventure with his
friends, as a karaoke
night leads him to a
studio recording session
with King Hoodie, before
he wakes back up in his
boring cubicle.
4

6. Ivan is lying all snuggled up on his back in his bed. Suddenly, his blanket flies off and his eyes
fly open.
5

7. Ivan bounces out of bed and surprisingly is already wearing a button up shirt with tie, and
slacks and dress shoes.
6

8. Conveniently, his briefcase is positioned right next to the bed, so as he is still flinging out of
bed, he grabs his briefcase and heads towards the door.
7

9. As he swings the bedroom door open, Ivan is suddenly spinning on an office chair in his
cubicle. His office is still using Windows 98’.
8

10. Bored, Ivan is staring at his computer screen. The screen is packed with random open windows, but in the
very front, Ivan is watching silly dog videos (insert Fiasco, Ivan’s dog).
9

11. The computer overheats and goes black as smoke rises from it.
10

12. Frustrated, Ivan dramatically throws all his papers up into the air and suddenly a head pops up out of
one of the cubicles. And another one. And another one. And another one, like seagulls spotting a rare
fish. Each person sings a line from the song. They are all dressed super fancy with fur coats and paper
crowns.
11

13. These new friends grab Ivan by his collar and drag him on the floor out of the office while Ivan kicks
and screams.
12
12

14. Ivan’s friends are squished into a photobooth taking silly
pictures.
13

15. Ivan now drops onto a spinning bar stool and plops his hands down onto the bar. There’s a row of empty shot glasses
lined in front of. His eyes follow each shot glass as his friends’ heads pop up behind each one while they magically fill up
with colorful liquids.
14

16. Screw it, Ivan downs one glass after the other as his friends cheer him on. He turns around and sees some of his
friends on stage singing karaoke along to the song. Determined, Ivan gets up, walks on stage and rips the
microphone out of his friend’s hands.
15

17. *Music stops* Everyone pauses and stares at him shocked. Ivan starts
spitting bars and the crowd goes crazy as the music starts playing again.
16

18. This time, a little more intoxicated, Ivan joins his friends in the photo booth. The snapshots are a lot more chaotic compared to
the first time. Ivan even has two girls with crooked paper crowns kissing him on the cheeks!
17

19. As Ivan continues rapping on stage, it then transitions to him standing in a colorful studio booth, continuing recording his
song. While it slowly pans to a wider shot, King Hoodie is sitting behind the mixing table. The camera follows his fingers,
gliding along the mixing table.
18

20. There are feet stumbling along a dimly lit street. As the shot widens, King
Hoodie is seen amongst Ivan and his friends rapping.
19

21. As the mood calms down, the whole gang is lying passed out in the living room. A dog passes by, sniffing at one of the
girl's feet. The dog gags from that stench. Mid gag, everything pauses and the whole day rewinds.
20

22. Suddenly Ivan wakes up in his cubicle.
21

23. Differentiating Factor
The music video stands out as an
amazing visual experience due to its
distinctive blend of narrative
storytelling, surreal imagery, and
thematic depth, drawing inspiration
from elements found in the movie The
Hangover, Turn Down for What by DJ
Snake and Lil John, and Martin Garrick’s
Don’t Look Down music video. This
fusion captures the essence of these
iconic works while creating a wholly
unique and memorable viewing
experience.
22

24. Proof Of
Concept
23

25. Above–The-Line Bios
24

26. D.U.Ivan
• Ivan Nodal isn't just recognized for his acting
and producing; he also operates under the
alias D.U.Ivan, crafting music with an
impactful meaning. Originally from Tampa but
now calling Miami home, Ivan has taken a
new turn in storytelling through his music.
25

27. Hayley Derby
• Hayley Derby, a dedicated U.S. Army
veteran and former intelligence
analyst with 4 ½ years of service is
known for her values of discipline,
confidence, and integrity. With a keen
interest in the music industry, she
aspires to leverage her military
background and education to embark
on a career as a tour or production
manager. Hayley envisions
contributing her skills to Live Nation
Entertainment in Nashville,
Tennessee, aiming to support aspiring
musicians in launching successful
careers within the dynamic landscape
of the entertainment industry.
26

28. Rose Zubler
27

29. Marketing
28

30. 29
References from:
Spotify USA
Apple Music

31. Extra marketing for
music video
• Merch in the photobooth scenes
• Tease a vague launch without a
specific date ahead of music video
release
• Ask or encourage other artists
and friends to share it.
• Use a polaroid picture format
with images from the MV and use
hashtags under them.
• Use Hashtags on Instagram like:
• #dontthink
• #rapmusic
• #independentmusic
• #justdoit
• #fiasco
• #thinkoutsidethebox
30

32. Extra marketing
for music video
• This video embodies the theme of
spontaneity and adventure, which resonates
with audiences who seek excitement and
escapism and captures the essence of living
in the moment and embracing unexpected
opportunities. Drawing inspiration from
popular cultural references like The
Hangover, Turn Down for What, and Martin
Garrick’s Don’t Look Down Music Video
further enhances its appeal by tapping into
familiar and beloved elements of
entertainment. By combining these elements
into a cohesive and unique narrative, the
video promises to provide fans with a
memorable and immersive viewing
experience that resonates with their desire
for excitement, creativity, and spontaneity.
31

33. Color
Palette
32

34. Fonts
33

35. Logistics
34

36. Production Schedule
Write Script 3/4/24 5 3/11/24 7
Hire Head Departments 3/4/24 6 3/14/24 10
Tech Scout 3/8/24 5 3/16/24 8
Crafty 3/11/24 3 3/16/24 5
GetPermits 3/11/24 4 3/18/24 7
Casting 3/14/24 2 3/16/24 2
Build and dress Set, Lighting 3/15/24 7 3/23/24 8
Production 3/23/24 2 3/25/24 2
PostProduction 3/25/24 16 4/15/24 21
Marketing Colleteral 3/25/24 14 4/15/24 21
Color Grading 4/1/24 5 4/8/24 7
1
10
12
24
5
3
7
10
8
5
7
2
8
2
21
21
7
2/8/24 2/22/24 3/7/24 3/21/24 4/4/24
Meet the Client
Concept Creation
Creative Treatment
Location Scouting
Prospectus
Rehearsal and Pitch
Write Script
Hire Head Departments
Tech Scout
Crafty
Get Permits
Casting
Build and dress Set, Lighting
Production
Post Production
Marketing Colleteral
Color Grading
Don'tThink:ProductionSchedule
Don't Think:
Start Date
Length
(in Days)
End Date
Adjusted
Length
Meet the Client 2/8/24 1 2/9/24 1
Concept Creation 2/8/24 6 2/18/24 10
Creative Treatment 2/10/24 8 2/22/24 12
Location Scouting 2/15/24 5 3/10/24 24
Prospectus 2/22/24 3 2/27/24 5
Rehearsal and Pitch 2/27/24 2 3/1/24 3
Write Script 3/4/24 5 3/11/24 7
Hire Head Departments 3/4/24 6 3/14/24 10
Tech Scout 3/8/24 5 3/16/24 8
Crafty 3/11/24 3 3/16/24 5
Get Permits 3/11/24 4 3/18/24 7
Casting 3/14/24 2 3/16/24 2
Build and dress Set, Lighting 3/15/24 7 3/23/24 8
Production 3/23/24 2 3/25/24 2
Post Production 3/25/24 16 4/15/24 21
Marketing Colleteral 3/25/24 14 4/15/24 21
Color Grading 4/1/24 5 4/8/24 7
Don'tThink:ProductionSchedule
Don'tThink:ProductionSchedul
35

37. References
• D.U.Ivan’s Instagram. (n.d.).
https://www.instagram.com/duivan/
• Don’t think by d.u.ivan & king hoodie on Apple Music.
Apple Music - Web Player. (2023, May 26).
https://music.apple.com/ch/album/dont-
think/1684792515?i=1684792793&l=en-GB
• Goodreads. (n.d.). Colin Browne’s blog - posts tagged
“Cubicle.” Goodreads.
https://www.goodreads.com/author/show/5448189.Colin_Bro
wne/blog/tag/cubicle
• IMDb. (n.d.). Ivan Nodal | Actor, producer.
https://www.imdb.com/name/nm7747558/?ref_=nv_sr_srsg_0
• Instagram. (n.d.).
https://www.instagram.com/p/CyWLm87Ojor/
• YouTube. (2019, April 26). Stormzy - Vossi Bop. YouTube.
https://www.youtube.com/watch?v=9ClYy0MxsU0
36