The document outlines plot details and ideas for two music videos - one for an electronic genre song and one for a hip hop genre song. The electronic genre video would follow a homeless man who receives a CD from a drug dealer that takes him on a trippy journey when he listens to it. Stop motion effects would be used. The hip hop video would show a group of teenagers running around town, rewound at times like another video for reference. Audience research questions are also provided to gather feedback on the ideas.

1. PITCH
Jennifer Doyle, Michael Mcneela and Andrew
Ollerton

2. ELECTRO GENRE:
STORY LINE AND PLOT
FOR OUR MUSIC VIDEO
• Our music video idea starts off with a man around 18- 20
sitting on the street begging for money or change. He is in
quite scruffy clothes as he is living rough. Pedestrians walk by
and some put their spare change into his cup, but the young
man gets lucky as a very generous man puts in a twenty
pound note.
• The young man is very shocked and surprised and gets up
and walks around the corner and down an alley way.
• Down the alley way another young man is standing there. He
is not in scruffy clothes and has his hood up. He is looking
very suspicious.
• The man down the alley way is a drug dealer and greets the
man that just received the twenty pound note.

3. Outline of music video plot.
• Some dialog is used here and this is the only dialog in the
video.
• The homeless man asks the drug dealer ‘you got the gear’. The
dealer answers ‘yeah, this stuff will blow your mind’. The dealer
then hands the homeless man supposed drugs. There is a
close up on the exchange and it becomes clear to the viewer
that the dealer actually hands the homeless man a cd.
• The homeless man walks off with his purchase and puts the cd
into his cd player and puts his headphones on. There is then a
close up on his hand as he presses play on the cd player.
• As he presses play the music for the music video starts in sync.
The video then proceeds to follow the homeless man on a
trippy journey where he walks around his town.

4. Outline of music video plot
• The idea for this music video is to use the idea that music
is a drug and the electro techno song choice we made
relates to this idea.
• We will use stop motion throughout when he is wearing
the headphones to give an ambiguous feel to the video.
• As the young intoxicated man walks around passers by
will look at him in disgust, this will show a representation
of age gaps, and the generalised view of the youth of
today.

5. Iconography
• The iconography of this video. Is the headphones as we
believed it is quite a memorable symbol. We also want the
headphones to be a recurring symbol like dizzee rascals
face in his video. He uses this iconography on nearly all of
his merch and at his gigs, we believe the headphones are
a simple memorable symbol that can represent the music
video and the song.

6. Hip hop Genre: Story line and plot.
• Outline of our second music video idea.
• The video is taken influence from Pharcyde’s video The drop.
• The video follows around a group of teenagers running through
their local town and park. Jumping off benches and causing
havoc. We also want to use stop motion to show them going
down sets of stairs on their stomachs.
• The video will be rewound to give an unusual feel just like The
Pharcyde video.
• The fast paced upbeat lyrics will link in with the youthful feel.
• We believe the setting of a gritty grimy town will link in with the
feel of a hip hop video, without all the girls and fast cars.
• It will also give it a street vibe.

7. Our ideas: Brainstorm
Electro/Techno Genre
Stop motion Homeless man buying
To create Drugs. CD is the drug.
An unusual trippy feel Trippy adventure that
IDEAS
That relates to the song Relates to the electro
choice Techno feel.
Hip hop genre
Potential locations.
Gritty grimy town relates
Streets/alleyways. Rickmansworth/ Watford/
To street urban feel.

8. Electronic Genre
• Music videos for the electronic genre are usually fast paced, this is to
match the uptempo beat of the music.
• The majority of electronic music videos have a dark background, to
show mystery and focus the viewer on person in the video.
• Colours such as blue, red and purple are very common in electronic
videos, particularly against black backgrounds.
• Also the video usually ends with the artist playing to a big crowd, this
shows the energy that the song has and also show people enjoying it.
• Electronic music video are usually both performance and narrative.

9. Electronic Genre
• In a electronic music videos the artist is the main person in to be in
the video, there are a few different locations in which the artist is
filmed.
• Costume’s worn in music videos for the genre of electronic start off
casual such as jeans, t-shirt and trainers but towards the end of the
video become more dance wear such as tracksuits.
• Key light is used often to show the main characters in the music
video, mainly when they are against a dark background to make sure
they seen by the viewers.
• At the start of a electronic music video there is sometimes dialogue
but not videos have this, the only sound is the track itself.

10. Stop motion We will be including stop motion into our video
to give a fast paced effect

11. Techno Genre
• Techno is a form of electronic dance music and the first use of the
term techno was in 1988. It was developed in Detroit, Michigan USA
by Kevin Saunderson, Juan Atkins, Eddie Fowlkes and Derrick May.
• In general, techno is very DJ friendly, it is mainly instrumental and is
produced with the intention of its being heard in the context of a
continuous DJ set.

13. Audience Research
• Our music video will be aimed at 16-30 year olds
• We have made a questionnaire to get feedback:
1. Do you think our music video would be appropriate for the genre of music?
2. Do you think our music video has correct representations of the youth of today?
3. Do you think the setting is appropriate for the music video?
4. Does the cd and drug theme relate to the choice of music track?
5. Would stop motion be effective for the music track?
6. Do you think we should have performance of the artist incorporated in the video?
7. Is the intro before the track starts playing clear?
8. Do you think the target age group of 16-30 is appropriate?
9. Do you think the choice of editing style is appropriate?
10. Do you feel there is a relationship between the visuals and the artist’s lyrics?
11. Should there be more props used?
12. Do you think the music video needs improving? If so how?

14. Takin Yo Time by Loveshadow
Verse 1:
One step at a time, no good living on the line
I don’t need a friend I got more than only mine
sunshine in my brain make you never want to blame
where are you in my heart, don’t be being so strange
Chorus:
Think im losing it, baby where have you been?
Everybody says that you're moving again
I don’t wanna go ride, baby every single night
But I can tell you one thing...im takin yo time!
Its making me nervous, oh yeah (x2)
Here we go
One step at a time
(x2)
Repeat Verse 1
This is our first song choice
Chorus
Its making me nervous oh yeah (x2)
Here we go
One step at a time (x2)
Where are you in my heart?
Don’t be being so strange
Chorus