Treatment plan for a music video

1. DON’T THINK
By D.U.Ivan and King Hoodie
Produced by: Hayley Derby and Rose Zubler

2. Concept
• Ivan’s ordinary workday transforms
into a wild adventure with his
friends, as a karaoke night leads
him to a studio recording session
with King Hoodie, before he wakes
back up in his boring cubicle.

3. Color
Palette

4. Fonts

5. Ivan is lying all snuggled up on his back in his bed. Suddenly, his blanket flies off and his eyes
fly open.

6. Ivan bounces out of bed and surprisingly is already wearing a button up shirt with tie, and
slacks and dress shoes.

7. Conveniently, his briefcase is positioned right next to the bed, so as he is still flinging out of
bed, he grabs his briefcase and heads towards the door.

8. As he swings the bedroom door open, Ivan is suddenly spinning on an office chair in his
cubicle. His office is still using Windows 98’.

9. Bored, Ivan is staring at his computer screen. The screen is packed with random open windows, but in the
very front, Ivan is watching silly dog videos (insert Fiasco, Ivan’s dog).

10. The computer overheats and goes black as smoke rises from it.

11. Frustrated, Ivan dramatically throws all his papers up into the air and suddenly a head pops up out of
one of the cubicles. And another one. And another one. And another one, like seagulls spotting a rare
fish. They are all dressed super fancy with fur coats and paper crowns.

12. These new friends grab Ivan by his collar and drag him on the floor out of the office while Ivan kicks
and screams.

13. Ivan’s friends are squished into a photobooth taking silly
pictures.

14. Ivan now drops onto a spinning bar stool and plops his hands down onto the bar. There’s a row of empty shot glasses
lined in front of. His eyes follow each shot glass as his friends’ heads pop up behind each one while they magically fill up
with colorful liquids.

15. Screw it, Ivan downs one glass after the other as his friends cheer him on. He turns around and sees some of his
friends on stage singing karaoke. Determined, Ivan gets up, walks on stage and rips the microphone out of his
friend’s hands.

16. *Record scratch* Everyone pauses and stares at him shocked. Ivan starts
spitting bars and the crowd goes crazy as the music starts playing again.

17. This time, a little more intoxicated, Ivan joins his friends in the photo booth. The snapshots are a lot more chaotic compared to
the first time. Ivan even has two girls with crooked paper crowns kissing him on the cheeks!

18. As Ivan continues rapping on stage, it then transitions to him standing in a colorful studio booth, continuing recording his
song. While it slowly pans to a wider shot, King Hoodie is sitting behind the mixing table. The camera follows his fingers,
gliding along the mixing table.

19. All of a sudden, there are feet stumbling along a dimly lit street. As the
shot widens, King Hoodie is seen amongst Ivan and his friends rapping.

20. As the mood calms down, the whole gang is lying passed out in the living room. A pitbull-terrier passes by, sniffing at one
of the girl's feet. The dog gags from that stench. Mid gag, everything pauses and the whole day rewinds.

21. Suddenly Ivan wakes up in his cubicle.

22. Differentiating Factor
The music video's unique combination of
narrative storytelling, surreal imagery,
and thematic depth sets it apart as a
distinctive and memorable visual
experience.

23. Thank you for your
attention. Is there any
questions?

24. References
• D.U.Ivan’s Instagram. (n.d.).
https://www.instagram.com/duivan/
• Don’t think by d.u.ivan & king hoodie on Apple Music.
Apple Music - Web Player. (2023, May 26).
https://music.apple.com/ch/album/dont-
think/1684792515?i=1684792793&l=en-GB
• Goodreads. (n.d.). Colin Browne’s blog - posts tagged
“Cubicle.” Goodreads.
https://www.goodreads.com/author/show/5448189.Colin
_Browne/blog/tag/cubicle
• Instagram. (n.d.).
https://www.instagram.com/p/CyWLm87Ojor/
• YouTube. (2019, April 26). Stormzy - Vossi Bop. YouTube.
https://www.youtube.com/watch?v=9ClYy0MxsU0