5. Concept
• Embodying the ethos of
"don't think, just go for it,”
Ivan’s ordinary workday
transforms into a wild
adventure with his friends,
as a karaoke night leads
him to a studio recording
session with King Hoodie,
before he wakes back up in
his boring cubicle.
4
6. Ivan is lying all snuggled up on his back in his bed. Suddenly, his blanket flies off and his eyes fly
open.
5
7. Ivan bounces out of bed and surprisingly is already wearing a button up shirt with tie, and slacks
and dress shoes.
6
8. Conveniently, his briefcase is positioned right next to the bed, so as he is still flinging out of bed, he
grabs his briefcase and heads towards the door.
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9. As he swings the bedroom door open, Ivan is suddenly spinning on an office chair in his cubicle. His
office is still using Windows 98’.
8
10. Bored, Ivan is staring at his computer screen. The screen is packed with random open windows, but in the very
front, Ivan is watching silly dog videos (insert Fiasco, Ivan’s dog).
9
12. Frustrated, Ivan dramatically throws all his papers up into the air and suddenly a head pops up out of one of
the cubicles. And another one. And another one. And another one, like seagulls spotting a rare fish. Each
person sings a line from the song. They are all dressed super fancy with fur coats and paper crowns.
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13. These new friends grab Ivan by his collar and drag him on the floor out of the office while Ivan kicks and
screams.
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12
15. Ivan now drops onto a spinning bar stool and plops his hands down onto the bar. There’s a row of empty shot glasses lined in
front of. His eyes follow each shot glass as his friends’ heads pop up behind each one while they magically fill up with colorful
liquids.
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16. Screw it, Ivan downs one glass after the other as his friends cheer him on. He turns around and sees some of his friends
on stage singing karaoke along to the song. Determined, Ivan gets up, walks on stage and rips the microphone out of
his friend’s hands.
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17. *Music stops* Everyone pauses and stares at him shocked. Ivan starts spitting
bars and the crowd goes crazy as the music starts playing again.
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18. This time, a little more intoxicated, Ivan joins his friends in the photo booth. The snapshots are a lot more chaotic compared to
the first time. Ivan even has two girls with crooked paper crowns kissing him on the cheeks!
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19. As Ivan continues rapping on stage, it then transitions to him standing in a colorful studio booth, continuing recording his song.
While it slowly pans to a wider shot, King Hoodie is sitting behind the mixing table. The camera follows his fingers, gliding along
the mixing table.
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20. There are feet stumbling along a dimly lit street. As the shot widens, King
Hoodie is seen amongst Ivan and his friends rapping.
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21. As the mood calms down, the whole gang is lying passed out in the living room. A dog passes by, sniffing at one of the girl's
feet. The dog gags from that stench. Mid gag, everything pauses and the whole day rewinds.
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23. Differentiating Factor
The music video stands out as an amazing
visual experience due to its distinctive
blend of narrative storytelling, surreal
imagery, and thematic depth, drawing
inspiration from elements found in the
movie The Hangover, Turn Down for What
by DJ Snake and Lil John, and Martin
Garrick’s Don’t Look Down music video.
This fusion captures the essence of these
iconic works while creating a wholly unique
and memorable viewing experience.
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26. D.U.Ivan
• Ivan Nodal isn't just recognized for his acting
and producing; he also operates under the alias
D.U.Ivan, crafting music with an impactful
meaning. Originally from Tampa but now calling
Miami home, Ivan has taken a new turn in
storytelling through his music.
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27. Hayley Derby
• Hayley Derby, a dedicated U.S. Army
veteran and former intelligence analyst
with 4 ½ years of service is known for
her values of discipline, confidence, and
integrity. With a keen interest in the
music industry, she aspires to leverage
her military background and education
to embark on a career as a tour or
production manager. Hayley envisions
contributing her skills to Live Nation
Entertainment in Nashville, Tennessee,
aiming to support aspiring musicians in
launching successful careers within the
dynamic landscape of the entertainment
industry.
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31. Extra marketing for
music video
• Merch in the photobooth scenes
• Tease a vague launch without a
specific date ahead of music video
release
• Ask or encourage other artists and
friends to share it.
• Use a polaroid picture format with
images from the MV and use hashtags
under them.
• Use Hashtags on Instagram like:
• #dontthink
• #rapmusic
• #independentmusic
• #justdoit
• #fiasco
• #thinkoutsidethebox
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32. Extra marketing
for music video
• This video embodies the theme of
spontaneity and adventure, which resonates
with audiences who seek excitement and
escapism and captures the essence of living in
the moment and embracing unexpected
opportunities. Drawing inspiration from
popular cultural references like The Hangover,
Turn Down for What, and Martin Garrick’s Don’t
Look Down Music Video further enhances its
appeal by tapping into familiar and beloved
elements of entertainment. By combining these
elements into a cohesive and unique narrative,
the video promises to provide fans with a
memorable and immersive viewing experience
that resonates with their desire for excitement,
creativity, and spontaneity.
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