The document provides details on the concept, genre, influences, conventions, props/locations, and camerawork/editing/effects for a music video being created for the song "Let Her Go" by Passenger. The narrative-based concept involves the artist traveling to his ex-girlfriend's house to win her back, with flashbacks to their relationship and breakup. Targeting indie/folk fans aged 16-30, it will incorporate elements common to that genre including natural locations, acoustic guitar, and simple editing.