2. CREATIVE MUSIC VIDEO
THE ARTIST- Verity High-Five
Music instrumentals: www.soundcloud.com/verityhighfive
Genre: Rock, however the music track that will be used for this creative
video will be quite instrumental with lyrics that are melodic; which can be
highlighted through the music video.
3. THE APPROACH
• THEME- Social constructs and class. How people are born into different
circumstances and because of that we all have to deal with our lives
differently, even though we are all born the same.
• This social construct will be represented through acting in a narrative
style music video. This will have characters from different social
constructs dealing with the different circumstances that they have to
come across throughout their lives.
• The main narrative style will be employed when there is use of lyrics in
the music track, whilst a performance style will be used when the
instrumental is playing; with focus on Verity’s guitar.
4. THE MUSIC TRACK
• The finished track will be sent over
to the producer in early December.
For the moment the starting lyrics
are…
Adrift in different worlds,
Side by side we row,
With background that unfurl,
Skimming past the waves toward the
shore-
But for some…
The current is a riptide to despair
Just hold on…
While your dreams and hope gets
torn beyond repair-
Wake up!
Shake up!
If you can save us roll your
sleeves up!
Wake up!
Shape up!
Who can save us?...
5. SOCIAL CONSTRUCT INSPIRATION
• https://www.youtube.com/watch?v=_est5zPL6eo Jake Bugg, “I’ve Seen It
All”- the lyrics cover social issues of having a tough upbringing due to
one’s social background. The music video follows a man dealing social
issues.
• https://www.youtube.com/watch?v=5owbeIh2WBY&pbjreload=10 Jake
Bugg, “Messed Up Kids”- this music video is a massive inspiration for
this project. The voiceover is also what I want to employ in the music
video I’m going to create with Verity. The lyrics also highlight people’s
different lives and social backgrounds and how their lives end up having
to deal with in in different ways.
6. REASONING BEHIND DECISIONS TAKEN
FOR MEDIA PROJECT
• The decisions we have taken so far with the music video is to have two
styles to it. The first style being the narrative style, which will employ
actors acting out within scenes with a running theme of social
backgrounds and class.
• The second style to the music video is the performance style, which will
employ the music artist, Verity and her band mates performing the
song with their instruments and lyrically. Also having great emphasis on
Verity’s guitar which she has used heavily to create the music track.
7. POSSIBLE CONTINGENCIES
• Need copyright to the music, so a contract needs to be filled out so
there is no illegal activity. Copyright is protection that allows a person to
benefit from “intellectual property” – which means it protects your right
to use it. Permission for copyright comes in the form of a licensing
agreement. When I am requesting the permission of the artist, I should
be prepared to describe the nature and purpose of the use, the extent of
the use and the distribution.
• Locations used for the music video, need permission from all places that
we want to film in. Although we can film relatively freely in public, as
soon as we enter private property (e.g. such as abandoned buildings),
restrictions may apply.
• I need to employ actors within a certain amount of time, or else there
will have to be a completely different set up idea for the music video.
8. CONSTRUCTIVE ANALYSIS OF
DEVELOPMENT PROCESS
• The intentions of this project is to highlight the social construct that has
been created by society. Also how people are shaped by their
surroundings and what happens to them throughout their lives and how
this is dealt with.
• I believe that this could be an eye opener for its audiences, also
something to reflect on when watching as the audience members
would’ve experienced this themselves.
https://understandingsociety.blogspot.co.uk/2008/01/social-
construction.html
9. EQUIPMENT AND SOFTWARE
• I’ll be using my own Canon 100D, but also use of the tech’s team
equipment will be included-
- Canon 700D - Controlled lighting
- 50MM Lens - Green screen studio
- Tripod - Adobe Premier Pro
- Shoulder mount - After Effects
- Battery
- SD Card
10. RESEARCH OF EQUIPMENT AND
SOFTWARE
• Both I, the director and the artist love this music video (Jake Bugg,
Lightening Bolt) https://www.youtube.com/watch?v=fY0oPg1h8fQ and
would love to manipulate some of the shots in the editing stage to have
this certain effect over it.
• Also the use of outside, public locations was favoured by the artist. Also
the use of guitar shots is going to be heavily used in our creative video.
11. INSPIRATION MUSIC VIDEO WISE
• Verity’s music video inspiration is heavily based around Bon Jovi, with
the acting and narrative style in “She Don’t Know Me”
(https://www.youtube.com/watch?v=omLgJe9cnCw)
• Also, the studio and performance style in “Born To Be My Baby”
(https://www.youtube.com/watch?v=Ahf2B_eZUc4)
12. WHAT WE WANT TO DO IN OUR MUSIC
VIDEO
• Verity has been inspired by many music videos from her favourite artists
and bands, these include The Police, “So Lonely” even though there is no
narrative to the music video, and it isn’t telling a story or taking the
audience anywhere – it still has trains within the music video to employ
the use of ‘movement’. Also the lyrics aren’t shown visually, with the
lyrics about love, however the use of walkie talkies sort of imply that he
is in need of someone and talking out loud for help in a romantic way.
• Due to having a running theme in our music video of social constructs
and class this could be used as a cry for help from one of the actors?
https://www.youtube.com/watch?v=SaNt9-QkiHI
13. WHAT WE WANT TO DO IN OUR MUSIC
VIDEO
• The use of location and camera effects is appealing to Verity, the music
artist. The use of camera techniques at a high angle and following the
band mates as they perform is what she wants to use in the music video
that we ae going to create.
• We are going to try and adapt this into our music video by researching
and finding buildings that we can get permission from and also fill out
risk assessments for to film on like this video.
https://www.youtube.com/watch?v=QSGa1dW_KoE
14. WHAT WE WANT TO CAPTURE
What I, the director wants to
capture:
- Different social constructs-
narrative style to the music
video
- Camera effects
- Use of location
What the music artist wants
to capture:
- Large emphasis on
musical instruments
including the guitar
- Performance based style,
with music artists and
band mates performing in
the green screen studio
- performance style in
certain locations
What we both want to capture:
- Outside locations being used
- Social construct theme and
acting
- Narrative style of actors
employing the theme and
lyrics and acting them out
visually
15. SOCIAL IMPACT
• As we have employed a theme that many, if not all audience members
can relate to, the social impact is going to be significant on the audience
members.
• There is also going to be a mix of target audience members ages due to
the fact we will be taking inspiration and certain elements from older
music videos and adapting it into our own project. So this will attract an
older generation, but also be appealing to younger audiences whom it is
aimed at.
16. LEGAL DOCUMENTATION
Pre- production-
• Personal records (longs, records of
meetings
• Production diary
• Records and evidence of research
(primary and secondary, both
qualitative and quantitative)
• Records of initial ideas, ideas that
were accepted/rejected
• Treatment, proposal, synopsis
• Crew list and responsibilities
Production-
• Personal notes
• Call sheets
• Shot logs with all shots
taken listed
• Equipment
Post- production-
• Previewing and labelling of shots
• Paper edit
• Offline edit (rough cut)
• Offline edit (final with graphics)
• Export
• Script
• Shot list/ storyboard
• Call sheet/ shooting
schedule
• Recce and risk assessment
documentation
• Equipment booking out
sheet
• Contracts (copyright)/
consent forms
17. BUDGETING
• Budgeting will be kept low, however if there is a use of actors their travel
and food will be paid for by the producer and artist.
• Everything we do will have to be shot, cast and produced on a micro-
bdudget- as it is a student led project.
18. ADDITIONAL PEOPLE THAT WILL BE
INVOLVED WITHIN THE PROJECT
• PERFORMANCE STYLE-
Verity will be involving bandmates that she is currently working with now
that want to be in the music video, these bandmates will be filmed in the
music video so will be signing talent release forms so they can be on
camera.
• NARRATIVE STYLE-
There will be actors employed for this project, as they will be able to play
the characters that are needed to highlight the different social constructs
and classes highlighted in the lyrics.
19. TIMING AND CONTENT PLAN
NOV NOV DEC JAN Done
Pre- production
Production schedule
Generatingideas
Research
Proposal
Budget N/A
Script
Storyboard
Recce and risk assessment
Call sheet and shooting schedule
Equipment booking
Consent forms
Props
Pre production
is aimed to be
completed by
end of
December, so
production can
start straight
away in January.
20. TIMING AND CONTENT PLAN
CONTINUED
Production
Filming
Logging
Review
Post – production
Shot selection and prep
Rough cut
Final edit
Export
Submission
Production stage
will commence
in January and
will be
completed as
soon as possible.
Post – Production
will start late
January/ February as
soon as Production
stage has been
completed.
21. BIBLIOGRAPHY
• Schwartz, L. M. (2007). Making Music Videos. New York: Billboard
Books.
• Wicke, P. AND Fogg, R. (2011). Rock Music. Cambridge: GBR:
Cambridge University
• Gracyk, T. (2001). I Wanna Be Me: Rock Music and the Politics of
Identity. Philadelphia: Temple University
• Wilson, C.. (2016). Is Rock Still Relevant In 2016?. Available:
http://www.billboard.com/articles/events/year-in-music-
2016/7616418/rock-relevant-2016. Last accessed Nov 2017.
• Carlsson, S, E.. (-). Audiovisual poetry or Commercial Salad of
Images? - Perspective on Music Video Analysis. Available:
http://filmsound.org/what_is_music_video/. Last accessed Nov 2017.
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