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Dance music (1)
- 1. Dance Music History, codesand conventions
- 2. Bit of history “Therise of disco in the early 1970s led to dance music becoming popular with the public. By the late 1970s, electronic dance music was developing. This music, made using electronics, is a style of popular music commonly played in nightclubs, radio stations, shows and raves.” Disco In the early 70s, nightclubs would employ DJs to play because it was cheaper than hiring a band. At first they played funk and up-tempo soul tracks, but then started playing tracks that made dancing to music a whole lot easier. It had a simple four-on-the-floor bass-drum beat with hi-hat on the off beats. House 80s introduced a new style of disco called house that came from the gay clubs of New York and Chicago. They had catchy melodies with lyrics about going out, having fun or making love. They had pounding four-on- the-floor disco rhythms, using drum machines and synthesizers instead of drum kits and other instruments. Techno techno developed in Detroit in the early 80s. They used drum machines to create electronic rhythms and synthesizers with keyboards. They then started sampling short sections of music from old records, making music recognisable but with a twist. Advances in technology meant that classic instruments like guitars and drums could be recorded and edited to change the way music was first, naturally and originally heard to more dynamic. A new form of music. Electronic Dance Music Dance Music House music Techno Deep house Dubstep Pop music
- 3. Codes and Conventions Ifyou have ever watched a dance music video, you will notice a fair few things in common. Due to the lack of lyrics in most dance music it possibly makes it harder to really convey meaning or narrative through the music itself, which can also mean that the video has no real link to the ”meaning” of the song. But there are conventions to look out for that provide similarities. Common themes : freedom Clubbing Dancing Sexuality predominantly these themes due to dance music being played in clubs and festivals Strobe or special lighting Travelling Another convention of music videos is that the featuring artist r the DJ behind the track is rarely featured in the video itself, this is mainly because (as previously mentioned) there are usually no real lyrics for an artist to lip sync, especially in drum and bass/house music, also, for dance songs that do have an underlying meaning the video usually takes shape in a narrative form.
- 4. Camera shots • Thesekind of music videos use quick cut shots that match the beat of the music, keeping the audience alert and concentrated on the video. • To continue, they also play around with different angles, ranging from high angle shots, close ups of key characters and slanted shots if drugs or alcohol are involved. (shots of what little lip syncing there may be) • The use of fast shots also creates a sense of realism, as if the audience are in the video, in a club.
- 5. Editing • Fast cutsare the most popular cuts within dance music videos, purely as it again adds a sense of excitement to the video. • The editing also contributes to the ultimate goal of a dance track… makes you dance, presumably a similar way to the video • Slow motion, although contradictory to the feeling of the music video, its often used . Not only does it conveniently take up time but it allows gives a break from the fast paced editing, it also allow the audience to focus on certain part, submersing the audience in the video even more.
- 6. Location/environment • Un surprisingly,most dance music videos take place in either a club or a festival, a good example of this would be Route 94 video My Love ft Jess Glynne where nearly the whole video is shown in a night club. • However, road trips and holidays have also been a popular theme for music videos, take Sigma’s Nobody to love video, the whole video in its entirety follows two girls as they embark on an adventure of a lifetime, travelling with loved ones seems like a good theme if you ask me. • To continue, when settings go outside the normal clubs bars and beaches they don’t tend to stick to a particular season or time, preferably summer time meats the dance genre best however snow is also a good way to go outside the norm… also, day time or night time, if the song is good, the video will match.