This document discusses and analyzes the music video for the song "Never Give Up" by Mali Music. It summarizes the plot of the video, which tells the story of a woman pursuing her dream of becoming a ballerina despite struggles. It identifies the main characters and film techniques used. Background is provided on both the artist Mali Music and the video's director Sarah McColgan.

1. By Lisa Afogho

2.  The main purpose for music videos are to
promote a song and to illustrate the lyrics of
the song, so that the audience or who ever is
listening and watching it will get more
understanding of what the artist is trying to
portray. Music videos are also made to get
feedbacks from the audience.

3.  https://www.youtube.com/watch?v=rxNO3K
BQfmU

4.  This video is about never giving up on your dreams and
keep striving to achieve it even in the struggle. The video
illustrated the life of a young lady who goes to practice
her dream of being a ballerina, but due to the fact that
there’s no real jobs for her, she dances at a strip club at
night, but never enjoys doing it. Although she never
gave up on her dreams, she kept on auditioning to
become a ballerina. And she was finally accepted and her
dreams came true.
 The casts in it are some couple of ballerina’s, some
judges, The main actress and the artist of the song.
 Characters
 Mali Music
 The Dancer
 The Judges
 And extra casts.

5.  There where some couple of film languages
like:
 Close up
 Extreme Close up
 Medium shot
 Long shots
 Wide shots
 High & Low Key Lighting
 Over Shoulder Shot

6.  The name of the Artist is Mali Music he used to
be a gospel artist, but he’s now a R&B and Hip
hop Artist. He was born in Phoenix Arizona, but
his origin is Savannah Georgia America.
 He has been on the BET award and American
Idol as a guest to perform.
 He believes that he will use his music to change
lives.

7.  Sarah McColgan directed
this music video and she
has also produced award
winning work in the
worlds of commercial,
beauty, high fashion,
celebrity, advertising and
portrait photography.
 She has received MTV VMA
nominations.
 And she has worked with
other musicians like: Kelly
Rowland, Miguel and Rick
Ross.