The music video is in black and white with a vintage style to create a particular feel. It shows scenes in a narrative manner with some performance elements. The lyrics match what is shown on screen, like the singer singing "people" while the screenshot displays her. The video analyzes how the vintage costumes, vulnerable old man, and lyrics about helping people demonstrate dominant ideology.
3. In the video the scenes are mainly
performed in a narrative
manner, however there is some
performance. In the song the lyrics
match what is shown on screen e.g.
in the screenshot of Birdy she is
singing “people”
The video is in black and white which
is to create a certain feel/style. The
style of the video appears to be
vintage, we know this due to the
costumes the people are wearing in
the video. The vintage style generally
fits in with how Birdy appears too.
The screenshot of the old man
crossing the road shows dominant
ideology as the man looks vulnerable
and in need of help which fits in with
the name of the song/lyrics “people
help the people”.
4. The medium shot shows the audience the setting of the music video and starts
to show her outfit. From this we can see that it is set in what looks like a
warehouse, but not a dull, grey colored warehouse, a bright colored one. This
is a strong representation of the genre which is indie. The genre is very colorful
and bright and this is demonstrated through the start of the video.
Her clothing in the video is a vintage, shiny jumpsuit. This is typical to the indie
genre as well as they always wear vintage clothing which does tend to stand
out.
The video then goes on to break into a routine dance, which shows the
audience it is a performance music video. Similar artists from the same genre
do the same things such as Vampire Weekend. This shows that it is common to
the genre to create performance music videos to their music.
The music video also shows the outfits of everyone else involved. They are all
wearing bright colored outfits, which are quite plain as appose to her outfit
which is in your face and makes her stand out. The colors of the outfits of the
dancers are very stereotypical of the genre as they are bold and bright, which
a lot of people connect with indie bands such as Walk The Moon – Anna Sun
which is shown on the bottom right.
The pace of the video is quite fast in the way that it follows the main woman
around in her movements and is never really staying still for more than 1-2
seconds. Although the song is not fast paced, the fast pacing movement add
effect to it as it makes the audience feel as though they want to move about
with the song and dance. This is again, stereotypical of the genre as Indie
bands want the audience to move to it and feel happy and uplift when
listening to their music.
The lighting in the video is quite dim, but effective as it makes the bright colors
stand out without being too harsh, and the lighting also reflects off Feist’s outfit
which makes the audiences eyes stay focused on her more than anything
else.
In this video, Feist is being portrayed as a strong, confident individual in the
fact that she is leading the rest of them and she knows what she’s doing. This is
stereotypical for the Indie genre as women who fit into this genre are usually
strong and independent, as appose to hip-hop where women are portrayed
as sex objects.
